Shanghai Textile Force Push Local Brand Turn

2011 the fashion week of Shanghai was officially opened last week. The debut of "Proven live fashion", the "Prolivon" concept, is the highlight of this fashion week.

It is understood that the brand is Shanghai Textile Group to build huge sums of money Shanghai native.

The stunning appearance of Prolivon is a microcosm of the pformation and development of Shanghai textile group.

Group leaders said that how to successfully break through and achieve pformation and boost the construction of Shanghai fashion capital has become a difficult problem facing Shanghai textile group.

The development process of the world's major fashion capital shows that the textile and garment industry, which has played an important role in the development of cities, has been pformed. Its industrial chain has gradually extended and has become the foundation and core of the development of fashion industry.

As a large state-owned enterprise's textile group, we must increase the added value of the industrial operation and firmly grasp the two sides of the "Smiling Curve", that is, "technology and fashion", and vigorously promote the adjustment of product structure and the strategic pformation of development. Otherwise, it is likely to be eliminated.

It is understood that in recent years, Shanghai

In terms of brand building, the group is also actively cooperating with international brands.

Such as French crocodiles, American Adidas, DuPont, German Baum, Japanese Marubeni, Itou Tada and so on.

For example, sales of children's underwear with 4 guns and Disney's cartoon stars, Mickey Mouse, bear bear Vigny and princess Disney as carriers are increasing steadily.

In 2008, the authorization extended to the fashion underwear category of consumers aged 14 to 30.

The retail sales of three gun Disney underwear also increased rapidly from 8 million yuan in 2005 to 70 million yuan in 2010. Through strategic cooperation, the group has trained a group of professionals in the fields of fabric and clothing design, brand operation, marketing and other fields, and promoted the upgrading of a number of national brand brands such as three guns.

At the same time, the group relies on original design resources to actively develop new brands.

In the past two years, the group has vigorously promoted R & D, production, and

In addition, the fashion industry in the development of fashion and creative park is also promising.

For example, "Shanghai international fashion center" has been listed as the key support project for service industry development by the national development and Reform Commission. "Shang Jie LOFT" has become the incubator of fashion designer's brand operation, including a number of well-known international enterprises, including Hermes, Budweiser, L'OREAL and so on. It has become a new landmark in Shanghai. "M50" is the first batch of Shanghai's creative industry gathered by the economic and Trade Commission, and has become a new landmark of Shanghai's fashion culture.

Group leaders said that after 6 years of careful cultivation, the textile group achieved a sales income of 36 billion 350 million yuan in 2010, a total profit of 650 million yuan, and a remarkable achievement of 4 billion 170 million dollars in imports and exports, and this year it will continue to maintain more than 20% development speed.