Online Shopping Supporting Industry Has Been Sought After By Capital, Revealing Billions Of Business Opportunities

It is easy to open a shop, and sell goods to a great extent.

As a result, a large number of new jobs based on online shopping have become popular. Ma beans (network models), shop decorators, shop trusteeship and so on are under the market.

Little Lin didn't think of it. He made a shop decoration for Taobao seller. After five years, he bought a Mercedes Benz sports car in Wuhan for more than 60 yuan and drove back to his hometown.

Xiaolin, a graduate of the fine arts department, worked in a small company after graduation, like many other college students. Later, she opened a small design company, and after half a year, it failed to close.

Occasionally, I heard my colleagues say that it is a good income to decorate the seller on Taobao online. Xiaolin and her husband who studied computer together opened a decorated shop at Taobao fair.

"At the beginning, we earn three thousand or four thousand yuan a month. When business is bad now, there are more than a hundred thousand monthly income. At a good time, it can reach 200 thousand yuan," Xiao Lin said.

According to Kobayashi, the couple began to help Taobao store sellers "repair pictures".

"Repairing pictures is relatively simple. It is to optimize the photos of the products."

Xiao Lin explains, but with the development of online shopping, the demand of Taobao store sellers has also improved, and their business has shifted to customized personalized pages, making a complete set of templates.

Reporters saw that Xiaolin's Taobao shop sold about 30 sets of templates, each selling at 50-300 yuan, including a 50 yuan template which sold nearly 9000 copies.

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"A lot of shop decoration are all husband and wife shops, full time part-time.

Xiao Lin said.

Mr. Liu, a doctorate at a university in Wuhan, is a part-time member. "We are going to fight soy sauce on Taobao. When we have free time, we are going to live on Taobao."

Since 2006, the income of Mr. Liu and his girlfriend has doubled 4 times. When it is good, the monthly income is more than 20 thousand yuan.

According to statistics, the daily turnover of Taobao online shop is 1 million 500 thousand yuan, and the total turnover is expected to be 200 million yuan this year.

In fact, greater demand lies in all aspects of seller's sales.

According to Taobao's first report on the development of China's online shopping service market (hereinafter referred to as the "development report"), the third party service industry currently used is already covered by tool software, online store trusteeship, quality inspection, marketing, photography models, consulting training, supply chain finance, human resources and so on.

The chief seller of Taobao shopping mall, Han Du Yi she shop, said that the shop had to wear 50-60 new clothes every day, and only rely on its own photographers and models.

"Finding the right online model is not easy, not that it can be beautiful. For example, our family needs more lovely and friendly girls."

Because of the huge demand, a large number of Ma beans and Ma beans brokers were produced.

Taobao's through train promotion window is a tool to help sellers sell goods. How to convert the amount of traffic directly into the handcart into effective purchasing power has become a headache for sellers.

This leads to the optimization of through-train services, which are used by sellers to set up precise keywords for sellers to make profits.

A company specializing in Taobao through train optimization said that the company currently has 300 customers whose service fees range from 4000 yuan in the first quarter to 30 thousand yuan a year.

And a netizen named "congratulations and rich" netizens said that some software programs that help Taobao sellers to analyze and grab customer data are also very popular. Its personalization is strong, although the development value is not high, but the income is "OK".

What really makes money is commercial software, which can be widely used, but it is very difficult to popularize it.

"First of all, we must be accepted before we can talk about making money."

To this end, there have been distributors specializing in the promotion of various products.

In addition, some shopkeepers also trust the shops to third party operations.

A company called cosmos provides similar services for UNIQLO, and UNIQLO outsourced the customer service service of Taobao mall flagship store to cosmos. The company has more than 70 people working for UNIQLO, providing Taobao Wangwang, call center, E-mail, customer relationship management and other services.

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Another gold mine in online shopping

According to the development report, the volume of Taobao online shopping service market in 2010 was 2 billion yuan, and the paction volume in 2011 is expected to reach 5 billion yuan, up 150% from the same period last year.

According to this growth rate, the size of Taobao online shopping service market will reach 12 billion 500 million yuan next year.

Among them, tool type software is the most used service by sellers. Currently, 1 million 500 thousand sellers pay for ordering tool software, with an average of 2.75 orders per seller.

These sellers are mainly concentrated in 1 drill to 4 drill, 4 of which sell 150 yuan per month to use online ordering software tools.

Photography and models are also one of the biggest service industries on Taobao.

Large network operators sniffed business opportunities in online shopping service industry.

Last year, Jingdong mall, Dangdang and Amazon China opened third party platforms one after another.

According to the platform of a Jingdong mall, the platform merchants mainly provide goods, take pictures for the merchandise, and enter the Jingdong mall warehouse. Other things are completed by Jingdong mall, including sales, customer service, after sale, distribution and so on.

Taobao online needs "decoration", marketing software and other services, which will not be used in Jingdong mall.

It is not free for Jingdong mall to provide follow-up services to merchants.

To open flagship stores in Jingdong mall, it is necessary to pay a platform fee of 6000 yuan a year, as well as certain categories of commission, warehousing, distribution and marketing service charges.

At the beginning of this year, Liu Qiangdong, chairman and CEO of Jingdong mall board, has publicly stated that there is not much difference in the profit of Jingdong mall open platform and proprietary business.

After obtaining $1 billion 500 million in financing this year, Jingdong mall said that the funds will be used almost exclusively for logistics and technology R & D projects, and logistics and R & D is the most important service provided by Jingdong Mall for its platform traders.

Meanwhile, in January of this year, Taobao revised the original Taobao business to assemble all kinds of business lines for business services, and integrated the software ordering center, renamed the Taobao seller service market, and received a certain commission from the service providers.

Although the seller's service platform takes commission to the service provider, it still attracts gold miners to serve the seller.

Mr. Liu, who is doing the "decoration" in Taobao, told reporters that "on this platform, the sellers are making hundreds of shots. The turnover is larger, and our monthly income should be increased several times".

In response, Zhao Jingqiao, an e-commerce expert of the Chinese Academy of Social Sciences, said that there are many small and medium-sized sellers on Taobao, and the price of the corresponding network service products is cheaper.

And Taobao's products are quite rich, so these services are flexible in form.

Compared with Jingdong mall and Dangdang, Taobao network involves more network services and greater difficulty.

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Online shopping supporting industry has been sought after by capital

Online shopping service industry has also been favored by the capital market.

Song Anlan, partner of Softbank China Venture Capital Co., Ltd. pointed out that, compared with the online merchants selling goods, the capital market is more concerned about the industry providing services for the Internet providers. Therefore, we believe that the platform may be more attractive to VC companies.

Song Anlan explained that a large part of e-commerce is called network marketing, and probably the average 10%-15% sales will be used for online marketing such as commodity promotion.

Even if some people think that there is a bubble, but the money invested in VC, these e-commerce will inevitably spend money on marketing, and those platforms still earn real gold and silver.

In the future, logistics and payment are the industries concerned by the capital market.

It is understood that the network marketing company yyma alliance won the third round of financing in July this year, which was led by Lan Xin Asia and has tens of millions of dollars in financing.

Hangzhou Xinlang, an e-commerce outsourcing service provider established in April 2009, has also completed a new round of tens of millions of yuan financing this year.

Prior to that, he was awarded a ten million dollar investment from a well-known US private equity fund, as well as angel investment from SUPOR, Hang Seng electronics and other four listed companies at home and abroad.

E e-commerce providers such as shop store and Zhejiang Chinese clothing have also been financed, and the investment in e-commerce industry has expanded to all aspects of the industry chain.

According to the insiders, most of the current Internet service providers are "husband and wife shops", most of which rely on the ecological chain of Taobao.

With the continuous development of e-commerce and the desire of traditional brands for the online market, the network business service industry in the domestic market will gradually emerge as a large-scale and powerful enterprise in the future.