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Ranking Of Luxury Brands: Chanel Hermes High Value

2014/7/17 18:32:00 70

< a href= > http://:http://sjfzxm.com/news/index_p.asp > luxury goods < /a > is known as "investment goods" for its reasons. Whether it's a $22000 Proenza Schouler handbag or a $9000 Ralph Lauren (Ralph Lauren) skirt, luxury is meant to preserve life. Therefore, second-hand designer goods have become the most attractive online consignment category. 
P, a website called The RealReal, will have sales of $100 million this year. The company has drawn from every sale. Recently, the website studied 500000 luxury goods from 500 designer brands, hoping to find the most valuable brands and the most valuable brands. The startup found that Chanel (Chanel), Christian Rubuto (Christian Louboutin) and Herm e s (Herm e s) have the longest time to keep their value. Tods (Tod 's) and Versace (Versace) depreciated most rapidly. 
More surprising than P, perhaps the highest and lowest brand of resale. Compared to mani (Marni), Alexander Wang (Alexander Wang), Phillip 3.1 (3.1 Philip Lim) and Mark Jacob (Marc Jacobs) and other brands, the resale price of brand luxury goods such as Givenchy (Givenchy), Vitoria Beckham (Victoria Beckham), Sherlock Olympia (Charlotte Olympia) and Alexander McQueen (or other) is closer to the original price. 
"The resale value of clothing or luxury goods will fluctuate because of rumors related to designers, especially when fashion companies employ new creative directors or CEO," said Levesque, chief business officer of P The RealReal. "Phoebe Philippe joined CELINE (C line) as creative director to improve the brand's resale value," she said. 
 but more important than the flow of < a href= "http://:http://sjfzxm.com/news/index_p.asp" > designer < /a > is the availability and discount of luxury accessories. According to Milton Luxury Pedra, CEO Institute, a luxury goods industry research institute, if a luxury brand is often sold at a discount shop or through a limited time rush, consumers will assume that they do not need to buy the brand at full price. The baby boomers will search for a product online and then shop at the store, but the millennial generation is doing the opposite. They will look at a product in store before buying it at the most cost-effective price. 
 pedric said: "nowadays, consumers can make use of luxury goods to carry out arbitrage spanactions in various ways. Because consumers can get huge amounts of information, but the market is inefficient. Therefore, luxury brands must be careful when deciding which channels to sell their products. 
 for example, Chanel and Hermes never hold special activities in shops, and the number of famous discount shops is also very limited. In addition to cosmetics, Chanel never even sells its products online. "It gives people a sense of purity in a sense," Pedra said. He added: "plus the quality and details of these brands, if I buy a luxury brand, I will think," Wow, it must have a long-term investment value. " 
 below is some of the luxury brands in the first and last part of the survey. 
 the highest value (and longest) brand with value preservation .
 Chanel, Louis Weedon, Hermes, Christian Rubuto, Cartire, David Amman, Ala a, Van Cleef & Arpels, Goya 
 the fastest depreciating brand 
 Valextra, Todd, Versace, atroe 
 brand with high resale value 
 Givenchy, Vitoria Beckham, Sherlock Olympia, Alexander McQueen, /p.
 brand with low resale value 
 Maany, Alexander king, Phillip 3.1, Mark Jacob