XTEP, 31St Degree Was Stable In The First Quarter, Electric Business And Children'S Wear Became The Driving Force Of Sports Brand Growth.
XTEP
The operation of the first quarter was announced yesterday. The average sales volume of the same store grew, while the retail channel inventory remained at 4-5 months.
At the end of March, at the 2017 fourth quarter order meeting, XTEP recorded a low number of units year-on-year, benefiting from the sale of functional sports products.
The proportion of electricity supplier sales will also continue to improve.
31st degree also announced the first quarter's performance the day before yesterday.
Among them, the main brand selected 3643 stores as a sample, the same store sales increased by 7% in the first quarter, and 1069 children's clothing samples were taken as samples, and the same store sales increased 7.4% in the first quarter.
In addition, upgrading the efficiency of stores has become a major trend, so the 31st degree brand and children's wear will continue to streamline their stores in the future.
Children's clothing sales will be reduced from 2000 to 1600-2000 at the end of last year.
Children's clothing
The autumn order will record a high double-digit growth rate, the 11 consecutive quarter of growth.
Among them, footwear orders increased by 20%, clothing increased by 30%, but the average selling price of products did not improve.
In addition,
Anta
A low double-digit increase was recorded in the first quarter; the non Anta brand was eye-catching, with an increase of more than 40% over the same period.
Anta's orders for the four quarter will increase year by year.
Lining side, the first quarter sales performance achieved high single digit growth, direct retail sales year by year recorded high unit number growth, wholesale channel is generally flat year by year, electricity supplier growth of more than 60%.
At present, Lining has a total of 6352 sales outlets, down 88 from the end of last quarter.
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