Stepping Into The New Era Of "Fashion Upgrades", The "Red Gang Tailor" Has Opened Its Colorful Future.

Entering the new historical development period, with the "technology, fashion and green" becoming the new label of China's textile and garment industry, Ningbo, as the birthplace of "Hong Bang tailors", has entered the critical stage of innovation and development, developing platform economy, accelerating the upgrading of intellectual property and expanding business models. To jointly promote the new era of fashion upgrading in China's apparel industry.


Storage platform economy


Stimulating new kinetic energy of industry


At present, the platform economy relying on Internet technology, big data and industrial convergence is rising day by day. In 2018, the government work report first advocated the development of "platform economy". In February 2019, the Ministry of Commerce and other 12 departments jointly issued guidance, making clear that the development platform economy has become an important direction of the transformation and upgrading of commodity market, and it is also an important measure to deepen the structural reform of supply side and promote the high quality development of our economy.


Under this advocacy, Ningbo has gradually emerged as an industrial platform such as cloud valley. The valley of cloud clothing, founded in June 2018 by the famous fig group, a well-known clothing company, has been approved as the first innovation service complex of Ningbo textile and garment industry last year. It is now declaring the provincial complex.


Based on its many years of experience in garment industry, the group is well aware of the needs and pain points of garment enterprises. Gather more textile and garment industry chain related enterprises to achieve effective integration of resources, so that small and medium enterprises in the park are not only tenants, but also resource sharing providers, through chain interaction to create small and micro enterprises "storage pool", which is the original intention of the establishment of cloud valley.


It is precisely this original intention that let cloud clothing Valley early lock investment scope. In order to provide resources and services to the enterprises in the whole industrial chain, the executive director of Ningbo's cloud Valley Fashion Technology Co., Ltd., executive director of Shi Mei, said that the first phase of the enterprises now can complete relevant industrial chain projects in the valley of the clouds, such as the design center, the R & D center and the surface accessories supply center of the valley. There are also coffee bar, multi-function hall, photo studio and other shared space, including the comprehensive services such as tax and tax agency, legal consultation, inspection and testing, which are needed by the enterprises, and they can also seek help on the platform. At present, the two phase project is also being planned.


Accelerating the transformation of kinetic energy


Vigorously promote intelligence upgrading


Intelligent manufacturing has become a topic that must be faced in the transformation and upgrading of garment manufacturers. Accelerating the promotion of intelligent manufacturing mode is an inevitable requirement for China's garment industry to respond to the new round of technological revolution and industrial transformation, and push forward the structural reform of supply side.


Intelligent manufacturing is the core of the new round of industrial revolution in the world, and also a breakthrough in the transformation and upgrading of manufacturing industry. In recent years, the clothing industry in Ningbo has been guided by intelligent manufacturing to speed up the transformation of industrial energy. As one of the advocates and leaders of smart health apparel industry in China, apple (China) Co., Ltd. has been leading by fashion for many years, integrating new technology, new technology and new materials into brand clothing, and supporting the development of smart and healthy clothing through the power of science and technology.


In September, the 2019 fashion and light sports intelligent balance shoes, which was officially launched in September, adopted the scientific and technological achievements of Apple group - Huayin joint Polytron Technologies Inc and the Key Laboratory of aviation medical engineering, led by academician Yu Mengsun of the Chinese Academy of engineering. It is understood that the application of the technology after wearing the product can adjust the intelligent experience sensing, boost strength and balance. Apple has applied this "technology" technology to clothing and shoes products, trying to create Apple clothing into a fashion and innovative product with both technological and cultural connotation and social responsibility, so as to better satisfy consumers' new needs for a better life.


Zhejiang Rui Sheng intelligent Polytron Technologies Inc, which is committed to digital intelligent high-end equipment manufacturing, feels the importance of developing intelligent factories for industrial enterprises as the industrial transformation has entered the substantive stage in recent years.


Zhejiang Rui Sheng intelligent Polytron Technologies Inc is a high-tech "new three board" listed company dedicated to digital intelligent high-end equipment manufacturing. Its business continued to maintain steady growth in 2019, and its overall marketing thinking was adjusted accordingly according to user needs, and different intelligent manufacturing plans were designed for different enterprises.


"Enterprises can choose which equipment to purchase according to their profit margins and management mode, so as to maximize the value of equipment procurement investment." Liu Jiusheng, deputy general manager of the company.


In his view, the future will be data based industrial competition, intelligent factory will also be developed into a supply chain, data integration factory, by enhancing the level of intelligent applications to improve product efficiency, enhance the competitiveness of enterprises in the market.


Explore new development mode


Welcome the new growth point


In the current era of new retail, fashion consumption is gradually rooted in the public life and has become a new growth point to drive market consumption. How to better grasp the fashion and upgrade consumption has become a compulsory course for enterprises.


The new classicist women's clothing brand "Lin Bao" is committed to disseminating modern poetic life aesthetics. According to Nino, director and chief designer of Lin Bao's brand operation, its "eco shop" combines life with clothing, while selling clothing, selling cultural art and contemporary aesthetic lifestyle, providing customers with the freedom to think and feel the real and spiritual world. Its shop decoration and furnishings are environmentally-friendly and recyclable, and clothing, books, home accessories and so on are scattered. Customers can interact freely and bring about a new way of life experience.


It is precisely because of the love of embroidery technology that has been handed down to thousands of years of history. Once the moderator of Bao Ping's cross boundary creation, Ningbo today's ancient show Culture Development Co., Ltd., since its inception, has established the "cross the past and the present" style positioning, which not only perfectly inherits traditional skills, but also keeps pace with the times, fits in with the needs of the times, and integrates new ideas and techniques. The company has set up a brand of "advanced brand". As the name suggests, it mainly takes Suzhou embroidery and Beijing embroidery as its main source, draws inspiration from Chinese traditional culture, integrates "embroidery" into modern costumes, and displays the elegant life of the new Chinese style with the innovative weaving of silks and satin. According to her introduction, there are many young people who are interested in embroidery culture. She hopes to make embroidery that can really touch the hearts of consumers by constantly promoting and inheriting and innovating embroidery technology, and to show more young people the new Chinese clothing that has passed through the past and the present.


As a customized design, production and sales of cloth and fabric creation enterprises, last year, the six Spring ten cloth bags in Ningbo were also trying to combine industry with literary creation, creating a brand "cloth Kung Fu". Yuan Lisheng, the founder of the company, has been engaged in the garment industry for many years. This makes him discover that the United States and Japan have a hundred years of history of canvas bag brand, but China does not have the real meaning of the canvas bag brand, "there is great room for development". Over a year's development, six Spring ten cloth has now established strategic cooperation with cool fashion, morning wood nine sundry club, copper master, Sisyphus bookstore and other fast fashion culture brands, and has accumulated a large number of canvas bag market sales data, laying a solid foundation for brand follow-up development.


In Yuan Lisheng's view, "every step I take now, I will remind myself to think more, and quickly identify the direction before docking with the market, aiming to develop and design products to the market." And its goal is that enterprises need to be down-to-earth to achieve the ultimate goal.