Using Internal Lecturers To Do Training For Ordering Agents

Nowadays, most retail enterprises still choose provincial or regional agents in the choice of commodity circulation channels, so the quarterly product order will be a "family reunion" gathering.

With the increasing competition in the market, many manufacturers have increased the "support" and input to dealers. One of the most important initiatives is to establish a training system for distributors or even downstream distributors, and start to pay attention to the diversified application of training means. The aim is to provide a training way for dealers to "brainwash", so as to "attract" distributors and cultivate the loyalty of dealers. At the same time, with the promotion of dealers' operational capability, the strategic objective of coordinating, matching and developing rapidly with distributors is achieved.

In order to improve the management and sales skills of agents, and reflect the concern and concern of brand enterprises to agents, the training of agents during the ordering period has become an essential "ornament".

However, the training of dealers is different from that of the manufacturers, because it faces a special group with its own insight and different origins. Therefore, in the actual training of dealers, although many manufacturers have invested huge sums of money, they have moved some advanced trainers and even marketing experts with good intentions. But many times they are "applauding", and the training effect is not satisfactory. Then why do the high training costs become "water drift"?

Where should the dealer's training start? What are the points for attention?

I have accumulated a certain amount of work experience in dozens of agents training courses I have been engaged in, and I want to share with many apparel companies here.

My personal suggestion is to use the internal lecturers to do the training of ordering agents.

First, the training of agents during the ordering period is often affected by special factors, and it will also form certain characteristics and difficulties.

1. Time is short and curriculum is tight.

The order will be basically 2-4 days. During the exchange, ordering, explaining and other business activities, most of the training will be concentrated in one day and only a few hours.

This causes the training courses to be relatively compact and effective, and can divide and deepen the course contents in a short time.

Therefore, more requirements for lecturers should have higher professional knowledge reserve capacity and training site control ability.

2, business differences are large and demand is excessive.

Agents come from different business areas and consumption environment. Therefore, different bodies will have different training needs in their own way of operation, hoping to increase their management skills and implementation methods in the training process.

However, because of this, "difficult to adjust" is the main bottleneck for the training of ordering society, and the subjective assumption of lecturers in the course setting often leads to "not being able to answer questions", and the trainees in the field will naturally produce impetuosity, boredom, and lack of concentration.

3, uneven quality, different understanding.

As a provincial agent or regional agent, they have a lot of advantages in actual operation and operation and regional background, but they need certain knowledge reserves and understanding ability compared with brand new brand management and channel management.

Fierce market competition and business pressure make them less likely to add knowledge, so they also have different understanding of training contents and subjects. After training, they often fail to get the correct application in training, and the training effect is not obvious.

4, the ability of brand basic management is relatively weak.

Large scale clothing agents are mostly pformed from wholesale operation. They tend to be more sophisticated, more complicated and more demanding in terms of brand management. They often suffer from various limitations in their operation process, making the basic management ability of the brand slightly weaker.

Therefore, it is necessary to increase the knowledge pmission of agents in the training courses, and also to facilitate the effective way of information pmission and image unification, management and coordination in the process of brand operation.

5, pay more attention to the improvement of terminal benefits.

The agent is the indirect link between the management of the terminal and the terminal, and for the agent, whether the terminal can be more mature and stable becomes the core weight in the market competition.

But things always have two sides. If we know the theoretical foundation of management skills and management methods, terminal construction will be just empty talk.

However, whether enterprises or agents, the appropriate amount of theoretical courses in the training process is more objectionable. The reason is that some lecturers are too focused on theory and can not be combined with practice, making the courses seem boring and boring.

In the face of the above problems, the author finds that in any case, it can not be completely satisfied in a comprehensive training.

But in practice, if the work is meticulous, we can use small classes and seminars to mobilize the lecturers in the lecturers of a class lecturer and classify them for targeted training.

Curriculum research before training:

First, before deciding on the training of agents, enterprises must first understand the two aspects. On the one hand, when the business side is in the process of cooperation and operation with the agents, the business side believes that the agents lack knowledge and ability; on the other hand, in the course of the operation of the channel, agents often provide feedback on what aspects of the demand information and where the agents come from.

Different dealers have different stages of development.

Many dealers have gone through the "start-up period", and entered the "development period" and "standardized period". Some dealers even started a company script src=> several years ago.