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Child Toy Store Discount Promotion Guard Against Several "Traps"

2010/5/29 11:07:00 28

June 1 children's Day is drawing near. Many children's toy stores have already started big and small promotions, hoping to make full profits in the annual children's Carnival.

In many ways of sales promotion, discount promotion is a promotional method that many children's toy stores choose to sell.

However, there are many pitfalls in the process of discount promotion, and businesses will jump into the trap of self-care if they do not pay much attention.

1, discount sales are lost and hard to compensate.

Discount promotion, as the name implies, is to make an essay on the price of toys and take a low price sale.

However, many times, the loss of profits is often irreparable.

A toy shop is not a high profit industry. A slight discount of discount promotions will trigger the cost of a toy shop. However, it is hard to win the patronage of consumers without discount sales promotion.

Therefore, when children's toy stores take discount promotions, the first thing to guard against is the profit margin.

The discount of toy products should be controlled within the profit margin. Otherwise, the unrestrained discount caused by competition will make the toy sale deeper and deeper, causing the discount loss to be tidied up.

2, discount can not solve the fundamental problem.

The discount sale of children's toy shops is certainly a good way to attract consumers. However, many discount promotions can increase the sales volume of toys and increase the market share in the short run, but it is not conducive to the long-term sale of toy stores. It is very easy to mislead the toy shop's correct understanding of the market and is not conducive to the adjustment of the structure of toy products.

The way of discount promotion is easy for toy owners to indulge in the illusion of sales at present, and even rely on this kind of promotion.

3. Discount promotion has an impact on toy store brand.

Discount sales have some harm to the toy store brand. Consumers often think that the quality of discount promotional toys will be lower than that of the high priced products. It will be considered that the price of the former toys is unreasonable, and the toy store is considered to be a sales promotion that has been implemented after lowering the product and grade and quality of toys. Therefore, it has a certain impact on the status of children's toy shops in the consumer's mind, and will also affect the value and status of the toy store's own brand, which will cause great resistance and obstacles to the price rise of toys in the future.

If the consumers or customers are accustomed to the price after the toy discount, the brand image of the toy store in the consumer's mind is the grade and image after the discount.

4, discount promotion can damage customer loyalty.

Discount sales can easily damage customer loyalty, because discount promotions are likely to attract some consumers who are particularly concerned about price, and such consumers are often accustomed to those products that discount, and there is not much loyalty to the toy store at all.

Once the product discount sale is over, they may immediately switch to the lower price toy store.

Those who are highly loyal to the toy shop often feel that the toy products and brand grades are decreasing because of the discount of the products. It is hard to accept that they have bought such toys at a higher price before, so they will not choose this toy store for consumption.

5, discount promotion is easy to cause price war.

The discount sale of toy stores is liable to cause price war. Children's Day is the peak season for toy sales in a year. Every toy point is optimistic about such opportunities, and it can attract customers through discount promotions. However, such promotions can easily lead to vicious price competition among the same trades, which is not conducive to toy stores maintaining the price image and reasonable profit margins of toy products.

Faced with all kinds of pitfalls, children's toy shops should think twice before choosing sales promotion methods. They should not pursue the low price because they want to promote sales and attract consumers' attention, which will affect the future operation of the store.