Changshu Garment City From Traditional Wholesale Market To Modern Commercial Building

Walking in the streets of Changshu's clothing city and watching the endless stream of people in a brand-new commercial building, even if you are a real Changshu people, you have to feel the boundless vitality and vitality of Changshu as an industrial cluster and a mature market cluster.

Data show that from 1 to April this year, the market volume of Changshu Garment City in China was 18 billion 724 million yuan, an increase of 17.5% over the same period last year; the realization of fiscal 129 million yuan, an increase of 44.71% over the previous year; the total fiscal revenue was 177 million yuan, an increase of 40.3% over the previous year; the total investment in fixed assets of the whole society was 395 million yuan; the average daily capital flow was 940 million yuan, up by 42.88% over the same period last year.

From traditional wholesale market to modern commercial building

He Lijiang and Li Ronghua came to Zhejiang to start their own business in Wenzhou in the middle of 90s.

At first, the two people ran a small shop in Huasheng clothing market. With the development, the couple shops gradually grew into the scale companies that are now the provincial and regional agents for 18 clothing brands, and the market environment and service provided by the clothing city for the operators are constantly upgrading and optimizing.

Since entering the fashion center of fashion city in August 2008, the ronghua Baby Garments Co., founded by He Lijiang and his wife, have experienced the changes in the environment of clothing city and the benefits brought to merchants.

Apart from providing clean environment and perfect facilities, once the owners encounter practical difficulties in dealing with business disputes, the management will participate in the mediation and consultation work at the first time and reduce the burden of the operators in many ways.

The area of clothing city in Changshu, China, now covers an area of 3.71 square kilometers, with a market area of 3 million square meters, more than 30 thousand shops and stalls, and 300 thousand passenger trips per day.

After 25 years of hard work, the road market, which covers an area of only 3 mu, has become the largest clothing and apparel wholesale market in the country. The most intuitive experience for operators and consumers in this development process is the upgrading of the market environment.

From cement staircase to escalator and sightseeing elevator, from the sultry greenhouse to the central temperature control system, the full coverage intelligent monitoring system, the high standard fire fighting system and the perfect information network have shown that the clothing city provides a pragmatic environment for the owners and consumers to provide high-quality environment and services.

The completion of the 5 items of Changshu Garment City Cultural Plaza, the world clothing center and Chung Ying International Plaza, completed in 2011, will further enhance the market capacity and business environment of the garment city.

From setting up shop to e-commerce

Shen Tsai baby and baby Trading Co., Ltd. as an early entity trying to network marketing in the clothing city, began to build its website spontaneously 5 years ago. Now, on the basis of setting up a special network sales department, the mother and child have placed 99% of the products in the network channel, and 8 of the 20 employees of the company are responsible for the network sales section, and sell products to all parts of the country through e-commerce platform.

An average of more than 20 wholesale orders per day was sent to Zhao Haowen, general manager of the company through the Internet. He said that the monthly volume of online shopping has reached 1/4 of the company's total sales, and its brand awareness has increased year by year.

From 1 to April this year, the net sales performance of Shen TSE mother and baby increased by more than 20% over last year.

The e-commerce platform of China Changshu Garment City website was formally launched on the Alibaba professional market channel in April 29th. The platform integrates information flow, logistics and capital flow into one. By expanding the invisible market and linking the visible market, the two business modes of Commerce and commerce are integrated into the pformation and upgrading process of the garment city.

At present, 489 members have been developed on the e-commerce platform, of which 410 merchants have established independent online shops. In just a half month, 57 merchants have realized online trade sales.

Through the network propaganda and remote communication channels, this network platform has spawned a large volume of offline trading volume for many business owners, and the driving ability of the network market has achieved initial success.