The Turn Of China'S Clothing Market: From "Dragon And Tiger Fight" To "Mutual Match"

After thirty years of construction and development, China's clothing market has developed from traditional stalls and fair markets to a core business circle and Trade City, and has become an important force to promote the development of a region, a city and an industry.

However, with the development of China's clothing market, with the development of urbanization,

"Dragon and tiger fight" -- a chess game without end

Disputes between different cities in the same region.

The wholesale market of clothing has regional and aggregated nature, resulting in the overlap and competition between small business circles and big business circles.

Because of the particularity of the wholesale clothing market, the radiation range and the wholesale level of the clothing market directly affect the formation and expansion of the clothing trade circle.

Some industrial bases, especially the southern coastal garment industrial clusters, regard the construction of the clothing market as an important means to upgrade and gather industrial resources.

For example: Guangzhou International Commodity Exhibition Trade City VS Yiwu International Trade City; construction scale has two Yiwu international trade city.

Zhejiang: Tongxiang Leather City VS Haining leather city; Jiaxing Honghe woolen sweater market VS Tongxiang Pu Yuan sweater.

Jiangsu: Suzhou, China clothing city VS Wuxi International Garment City.

As a result, some new clothing markets, which revolve around the clothing industry and related clothing market resources, have become the basis for competition and comparison among the regional garment markets.

Different cities of the same city

In the same central city, in the past, there was only one central clothing wholesale business circle. But with the market competition and the rise of commercial real estate, some new garment market began to start a new business and create a new clothing market business circle with a larger scale, updated format and more complete functions.

For example: Wuhan: Hanzheng Street market VS Hankou north international commodity trading center; Shenyang: Shenyang five love clothing city VS Shenyang international clothing city; Hangzhou: Sijiqing clothing street VS Jiu Bao clothing world.

In this way, there are many people in the successful market, and the number of failed markets and the barely maintained market is numerous.

It is precisely because of the diversification of investors and the commercialization of market functions that speed up the overall upgrading of China's clothing market.

Competition among different markets in the same trading area:

With the formation of the value and brand of clothing trade circle, the clothing trade circle has become the first choice for clothing buyers.

Therefore, building a new garment market in the mature brand business circle has become a "safe deposit box".

For example: Changshu clothing City: Kailai clothing city VS Tianhong clothing city; Guangzhou Liuhua business circle: the white horse clothing city VS one horse clothing city; Hangzhou Sijiqing business circle: Sijiqing clothing city VS spinning center; Shanghai Cheap Road business circle: Cheap Road clothing market VS new seven Pu clothing market; Beijing Ya Bao Road business district: Tianya building VS Tiantan International Commodity Trade Center;.

Leading to a new round of correction and upgrading of old market circles.

"Dragon tiger fight" is not only the product of an era, but also marks the beginning of China's garment market from "pformation" to "turn around".

As the saying goes:

"Will be together" -- a romantic affair.

"Going wholesale" will further increase the competition risk of garment market.

Wholesale business is a gathering and collectivity format, specifically manifested as "the bigger the better, the better the better", resulting in the expansion and influence of the garment market in the process of pformation and upgrading.

"Poly commerce" will further integrate clothing

The clothing market is no longer a simple wholesale market, but a collection of "wholesale, retail, theme and network" and "four formats". It integrates the four functions of manufacturing, logistics, creativity and headquarters, and becomes a new business community. From "competition" to "coopetition", from "dependence" to "independence", from "encroachment" to "sharing".

"Finding the Internet" will further change the traditional functions of the clothing market

With the development of network e-commerce, garment market is pforming from "visible" to "invisible".

The borderless nature of the Internet world further weakens the boundaries and functions of cities, business circles and markets, and becomes a new trend in the exploration and pursuit of the clothing market in the future.

"We will make peace with the world".