Wuhan's First "Outlets" Is Cold

　 At the moment, the 5-6 "outlets" are knocking on the door of Wuhan business, and the harsh words of "orlies" are becoming more and more familiar to more people.

Outlets, a brand direct marketing center, specializes in selling famous brand over season, off shelves and broken yards.

At this time, there are only about 3 outlets in Beijing and Shanghai. Can the "belly" of Wuhan allow such a famous discount shop? Insiders think, "maybe the meaning of drunk is not in wine".

　　 5-6 Oteri J competing for Han

Recently, at the economic and Trade Fair of 2010 Hubei (Yangtze River Delta), Shanghai Bailian Group signed an agreement with Huangpi district to build the outlets of the outlets and plan to invest 480 million yuan.

Li Guoding, President of Shanghai Bailian Group, revealed that Shanghai Bailian rice outlets opened in Shanghai and Hangzhou, and Wuhan was the first city in the Midwest to choose.

Prior to this, several cities in Wuhan have heard the news that orter is expected to settle down, including Jianghan in the downtown area and Hannan and Xinzhou in the far city area.

Yesterday, reporters learned from the business department of the city, at present, in addition to the already opened business and has signed the contract, there are 3-4 outlets in Wuhan.

It is understood that Wuhan did not include orlies in the city's investment promotion plan, and felt that its pulling power was not as large as that of a large integrated shopping center. However, many urban areas are very interested in orter.

　　 The first "orlis" is cold.

As the only Oteri J in Wuhan, the Pacific Ocean outlets shopping mall on the riverside No.1 is particularly eye-catching.

Yesterday, the scorching sun was burning, and there were not many people in the Pacific Ocean outlets.

Reporters noted that there are few luxury brands on the international front line. Only a few brands such as D&G and BURBERRY are in the international first and second tier lines, and the discount stores (cabinets) of domestic popular brands occupy the main position.

On the first floor, there are many leather products, such as CK and other international popular products. Kalie and other domestic brands have special counters. The salesman said that most of the leather bags were the old ones before 2009, and the full court discount was 3-6 fold.

Two floor clothing area, misscat and other domestic brands occupy a major position, the original price of 1000 yuan -2000 yuan clothing, mostly 3-7 fold. The third floor sports and leisure areas are mostly Adidas, Nike, Kappa, CONVERSE, Anta and other common brands. Among them, CONVERSE shoes 3-5 fold, most of the clothing is 70 percent off.

Miss Wu wandered around, a little disappointed. "Isn't it that there are many international brands? These brands seem to be more suitable for just going to work or schooling girls."

Her monthly income just passed 5000 yuan, "can not afford tens of thousands of dollars of luxury goods, hoping to use cost-effective brand." As long as he is on a business trip, Miss Wu will go to Beijing and Shanghai to see some outlets, buy a little brand name, or "Taobao" to find someone to buy from abroad.

　　 The meaning of drunk is probably not in "wine".

The top international brands do not want to discount, worry about the image, but good brands have the same stock. "Orlies" concentrates on these stocks and discounts, and sells the international brand with "cabbage price".

Li Guoding, President of Shanghai Bailian Group, said that at present, there are more than 200 outlets nationwide. He believes that the level of consumption in Wuhan has reached the threshold of open outlets.

Cheng Jun, President of Wuhan chain store association and chairman of Zhong Bai department store, also believes that the demand of Wuhan outlets can satisfy some of the public's consumption psychology and needs. However, "rushing to the herd is sure to face investment risks".

Six months ago, a high-end department store in Wuhan held BURBERRY special store. A shirt cost more than 700 yuan after the discount. A short windbreaker is at least 2000 yuan. Many people still find it hard to bear.

Insiders estimate that "feeding" a Oteri J shop requires at least 300 thousand effective consumer groups, such as Beijing and Shanghai. There are only 3 or so Oteri J.

　　 Is Wuhan more than a coastal city?

　　 Reporters noted that some of the businessmen who claimed to open outlets in Wuhan had few business experiences, and many of the so-called "outlets" projects were used for purely real estate development.