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Improving And Releasing Shoes And Promoting Cultural Marketing

2010/8/25 14:26:00 53

It was once considered by the Chinese people to be unable to do so.

liberation shoes

Nowadays, the overseas value has surpassed the international shoe industry's big name Nike and so on. Its selling price even reached 75 US dollars per pair. This is not a miracle.

It is reported that an improved version of the shoes released by an American businessman and a Henan Jiaozuo Sirius shoe factory, who produced the release shoes, has exploded in Europe and America this year.

This improved release shoe keeps its classic glue head and

Canvas upper

At the same time, the material has been improved to make it more comfortable and strong.

The shoes, which originally sold for less than 2 dollars, were sold in the US for 75 to 87 US dollars. Japan also sold RMB 460 yuan a pair, while in China, the price was 358 yuan per pair.

What causes the price of the improved release shoes to rise overnight? The shoe factory owner said that the improved release shoes, the materials and materials used are quite different from before.

The products produced also do not have strong rubber smell, and the wearers are not smelly feet. When the wind blows and breathes, the water is not wet, and it is more wearable and comfortable.

In order to narrow the distance from Chinese consumers, many foreign brands are entering the initial stage.

brand

During the development period, some targeted Chinese elements will be developed.

Because the use of these elements can improve their audience and exposure rate in the media.

When the release shoes and snakeskin bags appeared on the overseas market and appeared at a startling astronomical price, they were indeed reported by the media.

However, in the design of the use of rich cultural elements, it is more important in the handling of the connotations and details, and more importantly, the use of their technology, which makes the added value of the product greatly improved.

The price difference of the shoes before and after the improvement is based on the latter, which meets the consumer needs of consumers.

These products not only retain the classic part, but also introduce new styles and patterns every year to satisfy consumers' psychological needs of new and old tastes through their own brand and product innovation.

Here, as a Chinese businessman who is more familiar with Chinese culture, when overseas manufacturers are using Chinese culture for marketing, they should grasp this opportunity and turn cultural resources into economic benefits in time.