Fashion Giants Switch To E-Commerce
Costume magnate
Start aiming
Electronic Commerce
The sales campaign was launched online, including many traditional clothing enterprises.
Reporters yesterday learned that Bosideng, Xue Zhong Fei, Yalu, LAN and other brands have opened flagship stores online.
"Our e-commerce started in 2008 and exceeded expectations in 2009. This year it is expected to double that of last year."
Zhao Xuejun, manager of Bosideng electronic commerce department, said, "in fact, the traditional clothing brands have entered the network in a large scale in recent years.
Such as XTEP, Tonlion, UNIQLO, Only and so on. Next, we need to break out our brand in the field of e-commerce.
Reporters found that
Online sale
The brand products of Bosideng are 80% of the new products of the season.
Reporters in the "Bosheng Dengfeng Shang Chao Ren" Taobao shop to see, many of the season's ice down jacket is hot, "our clothing network new product shelves have been synchronized with the mall counters."
Ice cream general manager Shen Jianfeng said.
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