Hidden Worries Behind The High Growth Of Shishi Footwear Export

While delighted with the "high score" of export performance, we must also be aware of the enormous pressure behind growth. Yesterday, the Fujian provincial inspection and Quarantine Bureau Shishi Office official told reporters that 1-9 months this year, Shishi port export shoes and boots 2511 batches, 125 million 926 thousand dollars, respectively, increased by 28.6% and 42.6%, the value of goods accounted for 43.9% of the total exports, continue to dominate the market, the main reason for its significant increase in exports five points.

First, in 2010, the economy of the European Union and the United States and other countries and regions gradually recovered, and the purchasing power of foreign countries gradually recovered. Two, because of the shortage of workers throughout the country, some Guangdong's orders went to Fujian, and the enterprises' orders were more abundant. Three, enterprises had intensified internal management or introduced new production equipment, controlled export costs, greatly improved the efficiency of enterprises, and improved the competitiveness of the market. Four, the price of raw and auxiliary materials increased, labor costs increased, and the appreciation of RMB increased the export unit price. Five, some enterprises joined forces with brands at home and abroad, quickly absorbed their first-class shoe-making technology and research and development ideas, and enhanced their own ability of absorption, transformation and re innovation, and the order of enterprises was not reduced.

Facing performance must be divided into two parts. At present, the situation of export footwear industry in our city is good and bad. There are still many difficulties on the road of development. Industry analysts believe that the high growth of Shishi footwear exports hidden behind the five pressures, to a large extent restricted the development of Shishi shoe industry.

The first is the gradual loss of cost advantage. The vast majority of footwear enterprises in our city are labor-intensive private enterprises, and their industrial structure is relatively backward, and their ability to cope with market changes is poor. Most of Fujian's foreign trade exports are settled in US dollars. According to the estimation of relevant departments, the sales profit margin of textile shoes and clothing will decrease by 1%-6% per appreciation of 1%, and RMB appreciation of 5%-10% every time. Textile footwear The sales profit margin will drop by 10%-60%.

Two, regional advantages are gradually weakening. The footwear industry is a "migratory bird" economy, which is always transferred to countries and regions with low labor costs. Nowadays, the shoemaking base is shifting to the central and western parts of China. The low cost advantages of the central and Western labor force are like a huge depression basin, attracting the inflow of eastern capital.

Three, the development advantages are restricted. According to the characteristics of Shishi shoemaking industry, footwear enterprises mostly belong to small and medium-sized enterprises, mainly based on OEM production, and have less trade relationship with foreign merchants. According to statistics, the share of self operated export is relatively small, accounting for only about 1/4, which is restricted by foreign trade companies, which leads to lack of discourse power in terms of clearing exchange rate, cost and price. {page_break}

Four, brand superiority has not yet been established. The development of manufacturing industry needs the transition and upgrading process from cost advantage to brand advantage, and realizes the transformation from big to strong, occupying the market through brand advantage rather than relying on the impulse of "cheap and good quality". At present, although the shoe industry of our city has created many well-known domestic brands, the export of its own brand has also been explored, but the export share of its own brand is not high, and the export products of some well-known domestic brand enterprises still rely mainly on "OEM" export.

Five, the pressure of environmental protection is increasing. Shoemaking industry is a high consumption, high pollution and high wave fee industry. With the advantage of low labor cost in China for decades, it has made phased development. However, with the increasingly serious problem of "demographic dividend" and so on, especially the popularity of "low carbon" concept in the past two years, it has put forward a higher demand for shoe enterprises, taking energy efficiency and efficiency. environmental protection In the new development mode, enterprises need to invest more in environmental protection, so it is imperative to optimize and upgrade footwear industry.