Three Steps Of Enterprise Strategic Marketing Management

In Enterprises

Over the past few years, we have had a great deal of speculation about strategy, macro theory and structurization, overdrawn and overdrawn, and no one is willing to talk about any strategy. In fact, how many companies have correctly formulated the strategy that conforms to the reality of enterprises in the development situation? The answer is specious and not necessarily so.

The concept of the business mode of enterprises is more and more popular. What is the business model and how to make the right one?

What are the similarities and differences between business models and enterprise marketing management? How can we find commonalities and extract the characteristics that we should have? How do we integrate internal and external resources and establish our own business models? In fact, how to summarize the direction of business development and the factors that need to cater to the needs of the market?

As the market competition is becoming more and more intense, there are different opinions on how to manage the business in a broad, professional and sophisticated way. How should we co-ordinate the marketing strategy, tactics and how to guide and adapt to human relations and discrimination?

Marketing pattern analysis

On the basis of the enterprise development strategy, how to build the marketing pattern that the enterprise should have?

When it comes to the level of enterprise development, we often talk about a concept: because of the limitations of Chinese enterprises' culture, we are too self restrained and modest when integrating external ideas, leading to our ideological level being constrained. This is why our enterprises compete with foreign enterprises in terms of hardware competition and the weakness of soft power.

Throughout the Procter and gamble industry, or Unilever, the DuPont of the industrial sector is still Schneider, the consumer goods industry is NOKIA or Samsung. Behind the popularity of these enterprises is the multilevel, all-round ideological blending and practical application of the enterprise's high-level traction. Typical examples are Samsung Corp's CEO Li Jianxi concept, except for the wife and children, who believe in everything and practice it, creating the myth of Samsung is typical.

The pattern of marketing is the process of integration and effective embodiment on the basis of marketing strategic planning.

On the surface, marketing is the tool of market manipulation, the foundation of brand and the display of performance.

In fact, we have studied almost all successful enterprises, and found a law that is based on technology, resources, brand and other advantages, which coincides with the time, almost surpasses the same industry management ideas, and can demonstrate and reflect the realistically.

Regardless of the current competitiveness of business models, or the integration of value chains in marketing, we find that a common problem is that the comprehensive development and application of marketing values based on marketing thinking is the prerequisite for the marketing pattern of enterprises. It is the manifestation and guidance of the current and trend demands of any brand consumer's mental cognition. This can enable enterprises to lead the trend in the future competition. The key point is whether we can effectively integrate and practice the internal, external and multiple links of the enterprise's marketing level environment.

Marketing control process

The process of marketing management and control is the process of establishing and setting up the marketing values of enterprises. It is the concrete display of the marketing tactics of enterprises and the efficiency and effectiveness of practical operation.

Most enterprises do not perform well, and the problem is here.

The key to establishing an enterprise marketing system and a high performance enterprise performance is to meet the needs of the enterprise's comprehensive needs, that is, the requirements of the relationship between the three elements of material, spirit and environment, which can have a scientific system and conform to the process of identification, participation and interaction.

Some time ago, the so-called executive force to solve the problem of consultation is more prosperous, in fact, it is a set of formulas on the basis of prevarication, which is frankly speaking, a product of small farmers' consciousness. In fact, it is truly great that can really be confronted with. Great people are ordinary people. They are the dialectics of the end and the starting point.

Today's impetuosity is the product of the concrete manifestation of our views and practices.

The great enterpriser's thinking must rise to the height of philosophy and look at development, and look at the construction of the system and the design of the process, so that the enterprise can really get out of the predicament.

That is to say, regardless of executive power consultation or marketing consultation, how to solve the management thought of the top management of enterprises is absolutely prerequisite, like any consultation, even if it is said that the sky, if we can not get the high-level support, especially the absolute support of the first hand, even if the consultant organization and consultant are fighting the actual situation again, there is a level to be lost, that is the rules and conditions.

The implementation basis of those copy forms must be guided by business ideas and marketing common values.

The result of the marketing control process is to take full account of the incentive measures based on the value recognition of modern marketers. In the face of the background of contemporary Chinese and Western culture integration, that enterprise can more effectively perform the execution methods and methods of both soft and hard, and the effect will be better, and its output efficiency will be higher. It is also the most effective tool for measuring the competitiveness of the organization in the future.

The principle of efficient management in modern process management will be the management and operation of structured KPI. It is essential for us to grasp the most important tasks and make the structured management mode more practical in modern marketing management, and to form staff supervision and check the market culture.

I do not agree with the saying that marketing is profit and other costs. However, as a member of the organization, how to make the ideological death of the hard war and the ideology of the commercial war materialized, so that the market personnel can read and feel at ease and operate in accordance with their own market-oriented operation process.

How to focus resources

The focus of resources is also the idea of specialization and small and deep operation that we usually talk about.

There is nothing wrong with these understandings. The problem is that we can not narrow our understanding, but focus on a broad basis to meet the needs of development, even if we cater to the majority of the people's ideological limitations, in the way that most people can interpret.

In the development stage of enterprise marketization, no matter whether the scarce resources in the start-up period, the high efficiency investment in the rapid development period, or the resource expansion and resource deletion in the mature and declining period, or internationalization or diversification, there is no uniform format, some are targeted only according to their own background and advantages.

For the most part, the focus strategy is suitable for the development of more enterprises, which is based on the overall operation.

{page_break}

In terms of marketing operation time, there is a dialectical relationship between Yuanbo and Bo. No Bo Yuan is narrow, no Bo is shallow, neither of the two is desirable, and only by combining both is consistent with the law of development.

Over the past few years, the author has diagnosed the relevant small and medium-sized enterprises. Most of the enterprises have blocked the development of enterprises because of their total blame because they are on the management items or on the product category. Our proposal is based on the idea of integrated management, the market value is integrated, and the brand is established. At the same time, through positioning, the main business is established, and the products are built, at least the primary and secondary are distinct, and the effect comes out.

For most enterprises, resources are still very weak in the face of competition.

On the one hand, we see plenty of private capital and good projects.

On the other hand, enterprises do not have financing channels, and they are short of funds in development. They do not have enough funds to make small and medium-sized enterprises complain. Meanwhile, they do not find their own strong points. The focus of the problem lies in the limitation of management level and the level of understanding and application of marketing. The result is that we do not have no advantages, but we can not find the advantages. We do not have no focus, but we do not understand the focus, not the lack of resources, but the inability to absorb resources.

Over the years, the author has talked with the owners about the development of "where are our advantages"? Even for many industrial enterprises, it is necessary to ask whether technology is necessarily a core advantage. Is it necessary to engage in R & D and production in the bottom of their hearts? Is the trade bound to be restricted to people? The answer is NO.

For most Chinese enterprises at this stage, it seems that the problem is indeed far-reaching, and the answer lies in understanding, understanding and application.

Our answer is that this type of enterprise leader must do two things well, one is to be a good person, but a good one.

In fact, the advantage of small and medium-sized enterprises is that ships turn around quickly, and because you haven't formed their own marketing value chain, you can build your own marketing value chain and customize your own business mode.

The premise is to lay down the body, respect intelligence, really attach importance to talents, let the legal culture replace the power culture, and balance the interests relationship. It is not easy to do this. The premise is to be willing to take more detours and realize the success through failure.

The other is to allow people and teams to help you build your own organization, depending on yourself.

We see a lot of business problems, and are also able to solve the problems of enterprises, but you can not help it, but also helpless.

It should be said that "one hundred years of repair is the same as a boat, and a thousand years of repair and sleep together" is like "the rain is big, but the grass is not moistening without roots."

Condition.

In short, we hope that readers can broaden their minds, emancipate our minds, integrate processes, summarize skills, draw inferences and draw inferences from others, identify the marketing aspects, and make operation and integration focus.