Adidas'S Goal Is To Exceed Nike.

Last week, Adidas reported the third quarter results. Sales growth in the US and Eastern Europe expects sales in 2010 to grow by 8% on a constant basis of 10 billion 400 million euros ($14 billion 600 million) in 2009.

In the year 2010 to May, Nike has created $19 billion in sales, and the target in 2015 is US $27 billion. If these two companies can achieve their goals, Nike will still be ahead of Adidas.

Adidas is the world's second largest sporting goods company. Its main growth markets will be North America, China, Russia / CIS, Latin America, Japan, the United Kingdom and India.

50% of the company's sales growth will come from three markets: the United States, China and Russia.

In China, after 18 months of product squeeze and discount, Adidas's sales returned to growth in the third quarter. In the next five years, Adidas is preparing to achieve a two digit percentage growth in China every year.

Adidas and Reebok will grow

According to the new strategic plan, namely "Reebok 2015", Adidas's goal is to achieve a combined 15% growth rate, higher than the sales growth rate, and at least 11% of gross profit in 2015.

Adidas and Reebok brands will account for more than 90% of the planned 45-50% sales.