Food And Drink From Fried Fritters

The development story behind "little blue whale" is almost a miracle of food and drink.

How can many people turn over the boat and fall into the water? Perhaps, it is precisely because of the principle of being a man that we have today's "little blue whale" and "laughing to the last" Liu Guoliang.

Core of wealth creation

When it comes to eating in Wuhan, many people think of "little blue whale".

Once upon a time, the little blue whale has won numerous proud achievements: "top 100 restaurants in China" and "the top ten restaurants in the country".

In just over ten years, it has leaped from a humble little restaurant to a leading Chinese food chain in Hubei, and has become a loud signboard for Wuhan's catering industry.

Bitter childhood

To earn money to read to the corpse vigil

Liu Guoliang was born in a cracked adobe house in the suburb of Wuhan in 1966. His bitter childhood was spent in this adobe house.

But Liu Guoliang is smart and hardworking. After school, he has always been among the best.

He is very sensitive to numbers. He has been doing very well in maths.

Until now, Liu Guoliang never used the telephone book, almost all telephone numbers, blurted out by memory, amazing.

However, because of the poor family, this talented child is always facing the threat of dropping out of school.

In order to earn money to read books, he has eaten all kinds of hardships.

One year, his hometown flooded, drowning people, in order to earn more than a few yuan to pay tuition fees, but at the age of ten, he turned around with his father overnight to carry the lantern for the dead body.

In 1984, when Liu Guoliang graduated from junior high school, he could not afford to continue his high school education. He sent him to a nearby town for frying frying.

At the street corner, put a big pot of oil and fry the whole life of fried dough sticks -- for poor rural children Liu Guoliang, fate seems so doomed.

At this time, an accident made Liu Guoliang step out of town for the first time in his life.

The old house of mud and mud has been living for generations. This year, it is finally unable to survive. The wooden beams are rotten and broken.

It will take about 1300 yuan to repair it.

There is no way to think about it, only to work in cities.

In this way, Liu Yuan and his son were forced to go to Wuhan by 1300 yuan.

Choosing Entrepreneurship

Determination is no longer subject to fate.

In the strange city, father and son could not afford to rent a house.

Fortunately, Liu Guoliang went to school in the White House, fried fried dough sticks, and kindly relatives introduced him to a small restaurant in Hankou to learn how to make a red case.

His father found a nursery to do odd jobs.

In order to earn enough money to repair the house, Liu Guoliang, who was just 18 years old and thin, worked hard.

The summer in Wuhan was smoky. In a tight kitchen, he was responsible for the two cases of red and white, and at the same time coping with seven or eight dishes on the table. Several times, he fainted before the stove.

He loves learning, and masters teach skills. He always keeps his mind in mind.

He often worked late into the night for his skillful craftsmanship.

With the spirit of not afraid of suffering and willing to move his brain, apprenticeship Liu Guoliang gradually had a good cooking skill.

One of his unique skills has been delighted by his colleagues at that time: a live chicken, from a broken stomach to a table top, but for a few minutes, when the chicken was hairy, facing the boiling hot water, he could move quickly.

Illustration: in this way, two years later, the father and son went through hardships and finally saved thousands of dollars in sweat and money, so that they could go home and repair their houses.

However, at this time, Liu Guoliang has gone through the eye of a big city and is unwilling to return to the poor country.

Just when he had such an idea, Liu Guoliang occasionally heard a customer sigh that at present, there are too few decent restaurants catering to the common people in Wuhan. The customer's words touched Liu Guoliang very much. He felt that it was very promising to open a restaurant in Wuhan.

At that moment, he made up his mind not to be driven by fate, but to make his own way.

Primitive accumulation

Diligently pick up bitterness and earn the first pot of gold.

Liu Guoliang did not go home to renovate his old house, but rather persuaded his family to use the money to open a small restaurant, "little Nanjing".

At that time, the shop was very cold in Hankou, and the signs on Xinhua Road were also very simple.

Like every small landlord, Liu Guoliang worked hard for his "first pot of gold" early and worked hard.

In the past 5 years, Liu Guoliang was careful in calculating and "petty" to the extreme. In order to save costs and ensure the quality of raw materials, he had ridden a motorcycle to Honghu to buy fresh fish 200 kilometers away.

He keeps improving dishes and promises to guests: if the dishes are not good enough, they can be asked to do it again.

His skillful skills and good hospitality make the restaurant business flourishing.

In this way, Liu Guoliang accumulated 200 thousand yuan in 5 years of accumulation.

200 thousand yuan, for the poor Liu family, can be regarded as a Jinshan, see more and more restaurants in Wuhan, business is more and more difficult to do, many restaurants are on the scale, the scale, Liu Guoliang proposed to spend everything, used to buy large facade, high-end decoration, but was strongly opposed to the father who wanted to go home.

Liu Guoliang is faced with the biggest choice in life.

branching

Learn foreign fast food and start a Chinese food chain

One day at noon, several old customers came to Liu Guoliang's shop. For a long time, a few old customers had a good relationship with Liu Guoliang.

In 1993, he ignored the family's "black sheep" accusation, changed the "small Nanjing" individual restaurant into a private enterprise, and joined several friends, and opened a "little Nanjing Food City" opposite Wuhan TV station.

As a result, the business was booming and Liu Guoliang's assets quickly doubled.

Liu Guoliang, who left the small family workshop, has completed the psychological leap from earning money for living to earning money for his career.

He knows that his career is far from success.

He often thinks, "although the food city is good business, but at this speed, when can it become bigger and stronger?" the expansion of McDonald's and KFC in Wuhan has given him great inspiration. Why can't Chinese restaurants learn the way of chain operation by foreign fast food? I also want to create a chain store of Chinese cuisine. He secretly made up his mind.

In the next few years, he accelerated the development of "little Nanjing" and completed the pition from street restaurants to modern enterprises.

In 1998, Liu Guoliang invested nearly ten million yuan to set up the "Wuhan square food company".

Taking into account the brand name of the same brand in the field, and when registration was not allowed to appear in the name of the name, "little Nanjing" decisively changed its name to "little blue whale".

Create brand

Pay attention to the quality of dishes

Liu Guoliang paid a lot of attention to "small blue whale", and he paid close attention to it.

Find the problem and find the responsible person to deal with it immediately.

Under his influence, "small blue whale" has gradually formed the "customer first, quality first".

In the Chinese restaurant industry, Liu Guoliang pushed the strategy of "multi brand differentiation chain", that is, to realize the localization and differentiation of dishes under the unified brand according to different geographical characteristics.

At the same time, he spent a lot of money on the integration and upgrading of the "little blue whale" brand, and achieved good social results. Since then, "little blue whale" has truly relied on the brand to the national chain.

Heading for the whole country

From south to north, "little blue whale whirlwind".

This series of successful marketing strategies has led the "small blue whale" to find a road suitable for its development in the frustrations of the Chinese restaurant chain in China, so that enterprises can surpass many overseas catering enterprises for two consecutive years and become the leading warships of Jiangcheng catering enterprises. By the end of 2000, small blue whales had opened 21 chain stores in Hubei Province, and only 10 chain stores in Wuhan.

In 2002, after careful planning, "little blue whale" Beijing Dazhong Temple chain store opened successfully.

While Beijing's small blue whale is booming, Shenyang, Changchun, Harbin, Hohhot and other northern cities have launched a "little blue whale whirlwind".

Liu Guoliang finally completed the expansion of "little blue whale" from south to north.

The super carrier of China's catering industry is beginning to show signs.

Now, the goal of the small blue whale group is to develop the beverage and food industry into a new economic pillar in the downstream industry of the main industry within five years. At that time, all kinds of drinks and drinks from the small blue whale brand and the packaged food derived from the small blue whale special dishes will become a new profit growth point.

Impression of example

Millions of dollars are still simple.

With the increasing popularity of "little blue whale", Liu Guoliang, who is the boss, is already a multimillionaire.

Liu Guoliang, who is "broad", still does not lose the duty and steadfast nature of the farm children.

After his success, he distilled two "secrets of fortune" for himself.

First, success is inseparable from persistence.

Liu Guoliang said that what many people lack is not talent, nor is there no opportunity, but after they have determined a goal, they have not persisted.

Once upon a time, real estate, securities...

The investment fever is going on one after another, and how much old money has fallen off.

Liu Guoliang also had several opportunities for development. After several considerations, he gave up.

In his view, only because of the temporary profits, it is difficult to change the future of the industry which is not familiar to them.

In the end, it may be very dangerous.

In his view, the catering industry has endless business, mining endless business opportunities.

Second, to succeed, we should first learn how to behave.