Textile Pshipment Into Europe
In September this year, the China Textile and clothing trade exhibition in Paris, France, will continue to be retained in the form of the Chinese exhibition group at the Paris international clothing procurement exhibition held at the same time.
While maintaining the trade function of the past, it will also increase the introduction of fashion elements.
Lin Yunfeng, vice president of the China Chamber of Commerce of the International Chamber of Commerce, introduced the concrete arrangement of the Paris exhibition at the China International Clothing and Accessories Fair held in Beijing yesterday. According to Lin Yunfeng, in line with the trend of one-stop shopping in the global textile and garment industry, the Paris exhibition has been pformed into an international and professional exhibition, which can bring more trade convenience to buyers, thereby helping exhibitors to gain more trade opportunities, and also help Chinese enterprises and other countries and regions in the world to establish new advantages and new status of Chinese garment enterprises in the same competition.
The responsible person of Frankfurt Exhibition Limited told reporters that at present, the purchasing budget of European retailers is getting lower and lower. They are also looking for low price while they are more concerned about the quality and time of cooperation.
The turbulence of the world situation has also made retailers in Europe seek more reliable suppliers to avoid risks. Therefore, it is an important time for China's garment manufacturers.
He pointed out that the concept of the European market has been changing, and buyers are no longer afraid to cooperate with distant and unfamiliar Asian countries. The application of new technology and new logistics tools also makes geographical location neglected. More importantly, they also realize that products supplied by Chinese suppliers are more and more in line with the needs of their customers.
"From the general trend, the development of Chinese garment enterprises in the European market has changed from pure processing trade to general trade. At the same time, the total trade volume is also increasing, but it is mainly the increase in unit price, not the mere increase in quantity, because China's textile and garment enterprises have found their proper position in the global industrial chain. Lin Yunfeng pointed out that it is undeniable that China has given some cheaper and cheaper processing trade space to other countries including South and Southeast Asian countries, but in general, Chinese enterprises are in the European market, the US market, the Japanese market and so on. high added value Direction development.
According to Lin Yunfeng, at present, the market share of Chinese clothing in Europe has reached more than 30%. He believes that future goals should not only increase market share, but also enhance industrial competitiveness. Brand value To improve the content of science and technology, industrial pformation is very important.
"The issue of trade protection can not be predicted now. With the increase of our trade volume, there will be new competition due to the competitiveness of our textile industry. Trade barriers and technical barriers In this case, we have to improve our competitiveness. " Lin Yunfeng said. As for the brand influence of Chinese clothing, he said frankly that there is still a long way to go in the European market. Textiles were "converted" into Europe.
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