Hand Painted Shoes Are Coming To The Fore. "Miscellaneous Army" Needs Urgent Pformation.

1997

White version of canvas shoes encounter "Waterloo"

A pair of ordinary white version of canvas shoes worth only ten yuan, with all kinds of patterns painted with special pigments on it, with fashionable elements, can be sold for 80 to 100 yuan immediately.

This distinctive and unique shoe is very popular among students.

Besides Huizhou, Guangdong, the canvas shoes manufacturer in our city has also got a share of the market.

When business is good, the white canvas shoes in international trade city are almost sold out.

There has been a shortage of products, and more manufacturers have been put into production.

Blind pursuit of high yield, so that the white version of canvas shoes encountered "Waterloo", from the first half of this year, the sales of white canvas shoes sharply declined, and the profit margins were smaller and smaller.

Hand painted shoes are mostly "miscellaneous army".

"Hand painted shoes need to be drawn on white shoes, so we mainly focus on hand painting, ignoring the quality of shoes.

Quality may be one of the reasons leading to a decline in sales volume.

According to an Internet dealer, the white shoes used by ordinary hand painted shoes are mostly "miscellaneous" canvas shoes, which are poor in quality. When consumers wear them for a long time, they are prone to degumming.

As a product of personality graffiti, hand-painted shoes can attract consumers' attention at once.

If the consumers are specific consumers, if the patterns are too single, they will produce visual fatigue and become a one-off consumption.

Product categories are small, quantity is large, R & D personnel are few, and management personnel are many, which is another reason for sales decline.

New products of personalized customization and development have entered the market.

For the market development of the hand painted shoes industry, some network dealers in our city adopt network customization and ordering, and integrate the required patterns and fixed words into the products.

At present, a company in our city, by referring to the digital oil painting mode, processes the vamp into lines and numeral symbols, so that consumers can graffiti themselves and entertain themselves.

In addition to hand painted canvas shoes, some companies try to paint graffiti on snowy boots, cloth shoes, canvas bags and buttons.

A company engaged in years of hand-painted shoes has independently researched and developed hand-painted slippers and hand-painted sandals.