CPD International Fashion Show

Not long ago, we visited the CPD international clothing exhibition in Dusseldorf, Germany 2011.

In this famous international fashion show, people who can't see the crowds of people can not see the people. They can not see who is going to "ribbon cutting" and there is no vigorous opening ceremony. In this large international clothing venue with an area of more than 200 thousand square meters, the exhibitors, visitors and people in twos and threes are like shopping in the mall. Everything is quietly and quietly.

The Chinese, who used to visit the Chinese exhibition, suspected that the exhibition was "cancelled" before launching, and questioned after entering the exhibition.

Fashion adds beauty to exhibitions

Walking into the stadium, it is a fresh fashion wind.

The bright summer dress of the youth is colorful and lively, and the style and structure are ingenious. It is suitable for the middle aged and old people to wear long skirt and skirt trousers, with a steady color, a simple and elegant appearance, and a lively jumping in simplicity.

All kinds of costumes for autumn and winter - Cowboys and woollen goods are numerous.

Watch the exhibitors from various European countries. They are meticulously prepared and elaborately designed to expand the European fashion market.

According to a vendor from Portugal, they have been preparing for the exhibition for about half a year.

They have adopted the advanced fabrics in the world, and designed a unique professional women's clothing for middle-aged European women. The white texture and the new style have been favored by businessmen.

Today, the European economic downturn, the clothing industry is facing great challenges.

Europe, known for its fashion, is the most destructive card in the clothing industry to survive in a recession.

According to France

Information brings popularity to exhibitions.

Germany's textile and apparel consumption market is huge. It is the second largest textile country in the European Union and the largest clothing market in the European Union after Italy.

Therefore, CPD undoubtedly plays an important role in information pmission and market orientation for the clothing market of Germany and even Europe.

From the exhibits, women's wear, men's wear, suits, underwear, knitted apparel, denim clothing, leather clothing, youth fashion, casual wear, swimsuit, beach wear, wedding dress, evening wear, children's wear, bathrobe, pajamas, socks, scarves, fabrics, clothing accessories and so on. The exhibition will be divided into several exhibition areas, and will be opened in accordance with the needs of each year. It will receive more than 2000 exhibitors from more than 40 countries and regions and 50000 professional audiences from more than 90 countries a year.

The CPD exhibition has now become a comprehensive exhibition which includes advanced clothing, fashion ladies, professional men's wear, professional children's wear, professional underwear shop, jewelry Museum and globalfashion hall specially designed for Asian processing enterprises.

From the two functions of CPD's clothing ordering and information gathering, it is a trade platform between exhibitors and buyers and distributors. It pays attention to the intermediate position and takes account of the market positioning of the high-end fashion. On the other hand, the brand press conference held during the exhibition is also focused on.

Entering CPD, the first feeling for people is the simplicity, atmosphere and luxury of the whole venue.

The lighting style of the exhibition hall is uniform.

From the perspective of lighting, stainless steel trusses are installed above each independent block, and the high brightness down lamps are arranged uniformly on the trusses, which not only meets the needs of displaying the style of exhibits, but also harmoniously and harmoniously.

Booth layout is simple and simple.

A huge international exhibition has no unexpected luxury, and the style and form of all the booths are basically the same. There is not much difference between them. Only the products are different, and the bigger brands are also one of the flowers. Only products and strength can be used to speak.

Everything looked plain and unadorned, and all visitors were greeted with silent language of clothing.

Rare fashion models display excellent products in a prominent position.

Other costumes are just lined up on the hangers.

The ingenious designers hang the inflatable models on the trusses, which are simple, unique and beautiful.

Exhibitors dedicate their products to purchasers from all over the world with unique design, but they will not spend too much money on the special products that are costly.

No impetuous, no extravagance, unlimited charm.

Reflection on domestic fashion show

After seeing CPD, the domestic fashion show should be reformed and innovating, and it should be changed once again from the concept.

In particular, the exhibition atmosphere of vanity, luxury, impetuosity and quick success and instant benefit should be thoroughly "revolutionary".

The unnecessary leaders' presence and ribbon cutting, the high price celebrity endorsement brought by employees' hard-earned money, the overwhelming advertisements, huge opening ceremonies, expensive costumes, and the exhibition venues and facilities that the organizers neglected, and the services not available, all present the exhibition features of the noisy, impetuous breath and quick success and instant benefit of the clothing exhibition, and also show the immature stage of the clothing industry in the initial stage.

From the characteristics and functions of clothing, it is enough to let the buyers know that the clothing is good enough to let buyers like it.