Shoe Enterprise, Alligator Innovation Marketing &Nbsp; Set Up Brand Marketing Public Relations Department.

2011/10/26 16:15:00 41

Brand Innovation Marketing Of Shoe Enterprises

Yesterday, reporters learned that the alligator group is forming a new team -

Brand market

Public relations department.

According to Lin Jiancheng, President of the alligator group, the alligator leisure fashion clothing market has just started this year. In order to quickly enter the competitive high-end market, the group must make full efforts in R & D, design and brand, and also make breakthroughs in marketing techniques.

"Establishing brand

market

The public relations department is to change the existing marketing mode, and quickly occupy the market with the brand of the alligator shoe and clothing brand.

Lin Jiancheng said that the competition is too intense now. In the field of clothing, it still needs a certain amount of time to precipitate and brand precipitation. Therefore, as a new force, alligator can no longer wait for customers to arrive by sitting and selling.

In this regard, Lin Jian Cheng, for example, just like Amway, when all sales staff think the market is huge and can do something, the market will really be opened.

Lin Jiancheng said that the brand marketing department of alligator is to build the market with the latest and closest approach to customers, such as door-to-door visits, door-to-door services, and so on. First, form a set of marketing methods, slowly occupy one field, and then copy this mode to the national market.

Of course, this way of marketing will be hard, but alligator is working out a salary system to encourage this new team to grow and mature quickly.