Can Shaoxing Form The "Headquarters Economy" Of Luxury Consumption?

Recently, a group of special goods arrived in the downtown area through Shaoxing customs. One of them was packed in tightly packed large cartons, all of which were fashionable clothes, shoes and bags of luxury brands such as LV and Prada. "This is still Shaoxing Customs for the first time received an inspection report of luxury clothing imports by enterprises. " Shaoxing customs officials told reporters that under the background of the European debt crisis, many garment import and export enterprises are actively upgrading and transformation. The first appearance of luxury clothing in Shaoxing customs illustrates this point. "This is the concrete embodiment of Shaoxing customs's connection with the airport economy this year. The direct involvement of local businessmen in the sale of luxury goods will promote the development of the urban commerce and trade in the future."

　　 The price is 20% cheaper than domestic stores.

Many people who pursue brands have a common view: to buy luxury goods, they must go to Hongkong, or fly overseas, because the goods there are not only more varieties, but also more fashionable, and the price is more attractive than domestic. With the growth of luxury consumer groups, many local businesses have focused their attention on this market. In recent years, a luxury boutique has sprung up in the downtown area. They are trying to keep customers in Shaoxing through price advantage and after-sales service.

"After market investigation, we decided to shift our focus to Luxury goods On imports. " The first Shaoxing customs to carry out the inspection of luxury clothing is Shaoxing Weibo import and Export Trading Co., Ltd., general manager Wang wegang told reporters that before he had nearly ten years of textile trade, Italy has mastered a wealth of resources, this transformation can be said to be water into the canal. "Shaoxing already has a large number of luxury goods consumers, and the number of people and their consumption is growing every year. I am optimistic about this market."

When buying luxury goods, consumers are most concerned about two problems: products are really not true, and prices are not cheap. Wang Weigang is most confident of these two things. According to him, because the buyers and middlemen were eliminated, the price of the goods sold in the di boutique store was about 20% cheaper than that in Hangzhou and Shanghai stores. Many of the prices of the single products were much better than those in Hongkong, and all the products were almost synchronized with Italy. At present, there are many shops selling so-called brand name "parallel imports", but consumers often have doubts: are they buying genuine goods? In order to prove that all the goods they sell are genuine goods from regular channels, Wang Weigang said they chose Shaoxing customs for inspection. "As long as things are real, low prices and good service, they will be able to retain local consumers."

　　 Can we form a "headquarters economy" for luxury consumption?

In fact, in addition to "Weibo", there are already many import and export companies in Shaoxing in the luxury import trade, and only a single business circle, a total of 3 luxury boutiques. It is understood that in addition to the luxury goods imported from Shaoxing customs, such as "Weibo", there are also some trading companies that import through such customs as Ningbo, Shanghai and other places.

"Now is a good time for luxury trade in China." According to insiders, on the one hand, China's luxury consumption market is expanding year by year. On the other hand, many European brands in recent two years are facing the situation of insufficient local consumption capacity because of the European debt crisis, and their thirst for the market makes them import with China. Trade Business is easy to get along with. Wang Weigang told reporters that they had taken 3000 sets of Zegna (ERMENEGILDO ZEGNA) suits each year, and many high-end shopping malls were throwing him "Hydrangea".

"I think the next few years will be a time for luxury goods to develop rapidly in many two or three line cities along the coast." Wang Weigang said that at present, there are not many trading companies in the province that really control the purchase channels of luxury goods, and there are fewer enterprises to realize their territorial declarations. Some enterprises in Shaoxing have accumulated such channels through long-term trade, and customs have also launched many convenient measures to encourage import and export trading companies to achieve territorial declaration. Under the promotion of multiple factors, Shaoxing may become a luxury. The "regional headquarters" for extravagant consumption. "We have planned to open stores in Zhuji, Shangyu and other places. If the business situation is good, we will be able to open stores to other provinces and cities in the future."