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Zou Jifu: Building Brand Differentiation Is The Way For Enterprises To Break Through.

2012/3/24 11:14:00 25

From 2010 to the present, the enterprise has become the four largest company.

Clothes & Accessories

Limited company, two underwear production base, a brand research and development center, nearly 100 counters and more than 30 franchisees of the modern enterprise group, love yarn has only gone through 4 spring and autumn.

Behind the aura is destined to be a difficult and tortuous legend. Love yarn is no exception. From the love yarn, we can almost see the difficult course of Chinese private enterprises from OEM to self created brand.

Zou Jifu is in charge.

amativeness

For 4 years, as the leader of the love yarn group, Zou Jifu has made it difficult and difficult to create his own brand.

"At that time, I often drove a car.

Fabric

It's very hard and busy to run a market, catch up with training, plan and promote, and sleep only 3 hours a day. It is very hard for a private enterprise to create its own brand. Even now, I dare not stop it easily.

As a family leader, it must also assume the responsibility of an innovator.

When Zou Jifu talked about his "development strategy", the tone of speech was in sharp contrast to the performance of love yarn.

"As a private enterprise in China, we must pay attention to technological innovation, blindly imitate other people's things and do not go too long.

Only by relying on scientific and technological innovation and building brand differences can we produce products that are different from others. Otherwise, there will be no vitality and easily copied by others.

Of course, as a private enterprise, business is not only for making money, but also for shoulder.

It can be said how big the capacity is and how big the responsibility is. "

As for the social responsibility of love yarn, as early as the debut of the love yarn group, Zou Jifu made a commitment to "donate 1 yuan for every item of underwear sold to the hope project" by selling every piece of underwear, and earnestly fulfilled the promise. The love affair solved more than 1000 people's employment problems, and also helped the vulnerable groups.

In Zou Jifu's view, as a company that produces underwear, it must also be responsible for the majority of women. Making Chinese women beautiful, fashionable and confident is also the bounden duty of the love yarn group.

He said that his requirements for underwear, trimming, design, processing, packaging and sales were particularly demanding. The new products of the group's love yarn, Bai yti, GetFit (Song Fei) and IFEICE (AI Fei SI) were all devoted to painstaking efforts and sweat. Since the listing, fabrics, workmanship, design and price are all impeccable. In less than a year, the love yarn Baby Magic underwear has become the top of China's top ten underwear list. This is also a place that makes Zou Jifu feel proud. At the same time, his gratitude for his employees is beyond words. Whenever I talk about underwear, Zou Jifu is full of passion and no boredom.

"I think the social benefits of love yarn baby are far greater than the economic benefits of the enterprise." love yarn baby "is not only a change of figure for women, but also a change of attitude towards life, and also an improvement of the quality of life.

In addition, for ordinary wage earners, an underwear costs hundreds of yuan. If machine washing is deformed, this is a particular entanglement for consumers, and the four brands of underwear, such as love yarn baby, have broken the rules of underwear not to be machine washable, which in itself has a high degree of adhesion to consumers.

Speaking of future vision, Zou Jifu did not hide his ambition.

Zou Jifu said that the goal of love yarn is to make the love yarn baby into a world-class brand. In the field of small underwear, I am satisfied with the international first-class level.

Description: Zou Jifu, born in April 1974, Sichuan Chongqing Chongqing, Tsinghua University MBA, love yarn International Group (China) Limited Executive Director and marketing director.