Quanzhou Garment Industry Is In The Critical Stage Of Pformation.

The moment

After the pfer of garment orders to Southeast Asia in 2008, the production of high-end clothing brands in some European countries has begun to return to Europe, and the surrounding countries and regions are becoming new fashion manufacturing centers.

Therefore, China's clothing enterprises have no way out only by wholesale and foreign orders. Only quality and brand promotion can be competitive.

On the one hand, the low end manufacturing line has been pferred to Southeast Asian countries. On the other hand, the middle and high-end manufacturing lines are returning to Europe, and the textile and garment enterprises in Shishi will face more severe market challenges. On the one hand, the Quanzhou textile and Garment Association will be pferred to the Southeast Asian countries.

Recently, a company in Shishi is in a difficult position.

Two years ago, the company was still making garment processing. Now it has switched to the electronics industry.

The company official said: "in 2006, we made a set of European outdoor clothing to make two hundred or three hundred yuan, but in recent years, the situation is getting worse and worse. At the worst time, it only earns a few cents. Sometimes, in order to fight for customers, we even get orders that are not profitable."

It is understood that many textile and garment enterprises in Quanzhou are doing OEM for European clothing brands.

However, since the European debt crisis, orders and OEM profits from Europe have been declining.

Liu Kaiding, director of fashion design department of Bao de group, admitted: "in the past two years, influenced by the European debt crisis, the overseas trade of the company has declined, and the production capacity of the production line has generated more space."

In this regard, Yao Tong, Secretary of the Shishi children's wear industry association, said: "in the past two years, Quanzhou enterprises, which are doing wholesale work and selling foreign orders, are getting more and more difficult."

It is understood that at present, in H&M,

And other European international brand stores, the origin of clothing in addition to Vietnam, Kampuchea, Indonesia, has appeared in Spain, Turkey, Morocco, Bulgaria and other European countries name, "China made" full power of the era has gone forever, and European countries manufacturing industry regression has gradually become a climate.

For the return of European fashion brand production line, Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, thinks there are two main reasons. "The most important thing is the cost. The cost of manufacturing in China is no longer an advantage. In addition, the European debt crisis has led to the high unemployment rate. European enterprises can withdraw the manufacturing industry to Europe and alleviate the unemployment problem there."

"The cost performance made in China is no longer satisfying."

A fashion brand in France recently moved its overseas production business to Hungary, its production leader said in an interview with the media.

"The cost of producing garments in Turkey and Tunisia is higher than that in China, but considering the extent of China's salary increase, the cost is not much higher, and Turkey and Tunisia are much closer to Italy, which is more convenient for us and better quality control," said a designer of a lingerie brand in Italy.

At present, in terms of labor costs, the labor cost of Vietnam is only about half of that of China. In terms of pport costs, the European periphery has more advantages, for example, it takes only 3 days for Turkey to Spain, while the Chinese coastal manufacturing enterprises have at least 45 days to go by sea.

As for the phenomenon that Chinese manufacturing has been increasingly "neglected", the industry has said that on the one hand, enterprises should increase their independent innovation and create their own brands. On the other hand, they should expand their marketing capabilities with the help of new platforms such as e-commerce, and get rid of the inherent mode of relying on wholesale and external markets.

The return made in Europe, Huang Qingmiao, executive vice president of the Shishi children's wear chamber of Commerce and chairman of the small leather company, said: "Quanzhou textile and garment enterprises should strengthen the intensity of independent innovation, and strive for and enhance the two aspects of quality and brand. There is no way out for wholesale and export. Now is the critical moment for pformation."

Wang Yonggang, the chairman of the fashion clothing industry, believes that the new mode of e-business can not be ignored in Fujian menswear enterprises. After all, it has been quite mature in foreign countries and has been tested by the market.