How Clothing Enterprises Win In Network Marketing

Speaking of clothes

At first, I thought of opening shop, but if I take it for granted, I think it is biased to think that clothing network marketing is to open shop.

Electronic commerce relies on electronic technology as the means and business application as its purpose.

The application of e-commerce in commerce and trade includes network clothing marketing, electronic paction and online sale.

Online clothing marketing is the use of e-commerce in all aspects of apparel management. E-commerce emphasizes the paction activities of both sides, and is the most critical part of e-commerce development. Online sales depict a new way of consumption through the Internet.

In recent years, Internet clothing marketing has been accepted by many business people as a new business form with low cost and high efficiency, and has achieved good sales performance.

In the process of developing online apparel marketing, we should pay attention to the three elements of Internet clothing marketing, namely Internet, users and market.

The relationship between the three can be summarized as follows: take the Internet as the core platform, take the network users as the center, and take the market demand as the guidance.

In order to achieve good network apparel marketing performance, efforts must be made in the following two aspects.

Member network focusing on clothing relationship marketing

The most basic way of apparel marketing is to form a network alliance based on online chain marketing strategy. The basic thread of maintaining this network alliance is the network membership system.

Marketing program.

Among all the network alliances, Google advertising alliance and Baidu advertising alliance are the most successful network alliance that brings the most benefits to the members. Of course, there are other advertising alliances such as nine wins, 30 searches, etc., which also create certain benefits for network members.

Focusing on the affiliate network of clothing marketing, we can get a lot of people's promotion through a platform, and play the role of "collecting firewood from everyone."

If the Internet is to connect all the computers through cables or telephone lines, thus realizing the reduction of resource sharing and physical distance, the membership network mode will connect numerous websites through interest relations and computer programs, expand the distribution channels of businesses to all corners of the globe, and provide a simple and effective way to make money for members' websites.

Distribution network focusing on commodity logistics

Most of the distribution clothing enterprises have branches in the whole country, and each branch is confronted with many local customers. In the practice of online apparel marketing, headquarters needs to manage the customers (Branch Logistics) and regional logistics centers in a unified way, and will face more frequent and more concentrated business processes, including order, inventory allocation, freight management, etc.

Focusing on the distribution network of commodity logistics, it is necessary to automate the daily operations and collect and share information in a timely manner. Besides, logistics headquarters need stronger logistics decision-making ability such as logistics planning and planning, because it is responsible for the inventory and logistics costs of the whole company, and is the central command, so as to optimize the operation of logistics and achieve the integration of resources and functions.

Do well

This requires the help of information systems to visualize the management of subordinates and obtain timely and accurate business information, including automatic data collection, preliminary processing or even partial analysis, customizing various reports, and so on.