Versace New York Store Officially Opened

　　 Versace The first specialty store located in the lower part of New York City officially opened in Soho. The shop combines the design concept of Donatella and the famous British architect Jamie Fobert, giving full play to the classic essence and avant-garde idea of Versace.

　　Soho store 2012_ ten

There is a long corridor at the front door of Soho, and six groups of brass and white rotating panels are installed on both sides to bring fashion show The experience of walking on the overpass. The entrance area is divided into several different routes, thus creating a commodity exhibition area full of fun.

　　Princess Charlene of Monaco

The design of the new store is reminiscent of tradition Gianni Luxury appearance of specialized stores. The magnificent mosaic floor refers to the Roman Temple built in 800 AD. Suspended curved plexiglass panels are set on the mosaic floor to add futuristic elements to the specialty store. The wall of the whole store adopts a curved shape, so as to display the goods in a modern and emotional way.

　　Jennifer Hudson

In addition, the Soho store is also a pilot for Donatella to collaborate with different well-known planners. She will personally select people who can inspire creativity and jointly launch limited edition products to show their personal ideas or their interpretation of the Versace brand.

Versace's first specialty store in downtown New York City officially opened in SOHO

Donatella's preferred planner is Christopher Kane. The product series launched include T-shirts printed with Versace's old images, gold earplugs decorated with Medusa images, and board games called "Medusa&Greca". The new specialty store will provide women and men clothing Series and accessories, as well as product series managed by different planners.

　　Alexa Chung and Christopher Kane

Donatella said: "Versace has always been committed to bringing together different influences, connecting fashion with music, dance, art and celebrities. Now, we mix the upper and lower urban areas of Manhattan, and the new Soho specialty store is perfectly matched with the charming Fifth Street specialty store."

　　Alexander Ludwig