Animation + Industrial Thumb Children Clothing Consumer Entertainment Integration

"This is not an ordinary traditional children's clothing enterprise, but not a traditional animation company in general sense!

And their children's clothing and other derivative products, they are clearly the animation technology, fashion culture and traditional manufacturing industry to carry out a comprehensive penetration and deep integration.

After the fifth cross strait cultural fair and the Xiamen International Anime Festival officially opened, the miniature version of the animation and fashion experience Hall of the Xiamen thumb show attracted many professionals visiting home and abroad.

Animation entertainment hall integration of entertainment and entertainment

In the gathering of Japan, Taiwan, Beijing, Shanghai, Fujian, Hunan, Heilongjiang, Hangzhou and other dozens of countries and regions of the famous international animation and exhibition enterprises, the International Exhibition Center, animation exhibition booth, colorful, colorful activities, derivative products.

But the real shop as a part of the company's special exhibition booth moved to the exhibition site to show the original animation business in the field of industrial operation has achieved fruitful results only one big brother animation.

"This idea comes from the more than 300 animation and fashion experience museums we set up in the whole country. Some people would think that our animation and fashion experience hall is one.

Shops are far from that.

Cai Fan, managing director of big brother animation company with many years of overseas work and life experience, said, "we are jumping out of animation to do anime, jumping out of clothes to make clothes.

The big brother family animation and Fashion Museum has changed its tradition.

The mode of service industry is to take experience, interaction and entertainment shopping as the demand point. With the concept of "fashion plus happiness" as the brand concept, the shop design integrates the popular animation technology elements to create a comfortable and lively family shopping environment, which includes not only children's clothing, but also children's clothing.

There are many kinds of animation products including bags, household goods, stationery toys, Book Comics, food and beverages, and children's games and interactive areas. A flagship store with a certain scale has also set up 5D cinema, adding children's animation design creative experience area, so that children and their parents can experience unlimited childlike interest in an atmosphere of amusement, enjoyment and purchase.

Big brother relies on the business mode of "animation + industry". After 5 years of industrial practice, he has made great efforts to build the big brother animation brand, and has initially established a one-stop collection platform with experience, entertainment and consumption as a whole to create a new way of entertainment consumption for consumers.

At the R Hall of the International Convention and Exhibition Center, the 180 thumbs booths are on the same page, showing their original programs, licensed products and a series of derivatives.

Many industry audiences and consumers are deeply infected by the animation atmosphere created by the fashion experience Museum, and they have a strong interest in the exquisite cartoon fashion children's clothing and the surrounding derivative products.

Tsai general said, as the most comprehensive host animation company in Fujian Province, big brother is not only displaying the image of big brother animation company in this exhibition site, but also the contractor of the fifth Strait Straits fair and Xiamen International Anime exhibition.

From 25-29 to two in the software park two hope Sea Road, the headquarters of the animation game division, it is a full show of animation and fashion.

At the conference hall, the audience can not only experience the comic and animation products of big brother Animation Fashion hall, but also visit the animation Gallery, 5D dynamic cinema, 3D animation appreciation, derivative display and so on at the thumb animation art museum.

"Our thumb animation fashion experience museum is not only a shopping place, but also a place to share happiness with each other.

In the sub session, we also invited famous artists to carry out special topics such as anime screenwriters, animations, animated films, animation and music. At the scene, we can also visit the whole process of 3D animation, so that the audience can understand the story behind the cartoon and feel the joy brought by the animation.

Cai said.

Original animation is not aura is connotations.

In fact, anime images have been applied to derivatives such as clothing because of their endless creativity and fashion sense.

From now on, many entities have stepped into the production and operation of animation, and the right to purchase cartoon images.

The youthful and fashionable sense has already reflected the tremendous influence of animation on the consumer market.

"As an original animation company, we didn't animate the costumes as a kind of aura.

Our children's clothing is not simply to print the image of the animation, but let animation elements through the details of the design vividly to bring children to the experience of animation and entertainment.

Cai told reporters about the original animated cartoon "Xiao Rui" and "big fiend" on the large LED screen.

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It is understood that "Xiao Rui and the devil" is the 500 big original animation series made by big brother animation. It is also the first 3D animation original series in Fujian province.

The total investment of the project is 300 million yuan. At present, nearly 200 sets of animated cartoons have been launched in the first, second, third quarter. Many of them are awarded excellent domestic cartoons by the State Administration of radio, film and television and recommended to the national TV stations.

The film has been broadcast on more than 400 national TV channels such as CCTV children's channel, Golden Eagle cartoon and so on, and has been successfully distributed to more than 30 countries and regions such as North America, Southeast Asia and the Middle East.

In October 2012, "the second China animation brand authorization Summit Forum" held in Shanghai, "Xiao Rui and the devil" accepted 25 on-site senior experts and final judges' on-site voting, and finally stood out from the more than 60 animated images at home and abroad with its super strong popularity and highly growing market potential. They shared with the famous cartoon characters such as SpongeBob SquarePants, Simpson, Teletubbies, grey wolf and so on, "the ten most animated images with the greatest market potential in 2O12".

Now, the third season of "Xiao Rui" and "the great devil" is coming to the CCTV in November 2012, and then will be broadcast in more than 50 mainstream media, including more than 400 mainstream cities, Youku, potatoes and Baidu.

"We should make a cartoon fashion brand with cultural connotation instead of rigid grafting and simple commercialization of the cartoon image."

Cai said.

Animation + industrial 1+1>2

In recent years, local governments have launched the banner of a strong cultural province, vigorously supported the cultural and creative industries, and set off an upsurge of animation in China.

Driven by this upsurge, many entities entrepreneurs are eager to share the animation market.

After thorough and thorough market research and analysis of China's animation industry environment, big brother anime chose to cut animation from the clothing market, through the "business + animation" business model, relying on animation and real estate industry two wheel drive, out of a different industry road, is expected to achieve the "1+1>2" effect.

Cai Fan, managing director of thumb animation, told reporters that the company is a large industrial enterprise group.

As a basic industry, it has set foot in various fields such as science, industry, trade, real estate, investment, finance and so on, and its subsidiaries spread throughout many large and medium-sized cities at home and abroad, such as Canada, Hongkong and Guangzhou.

Based on the vision of international development, the group has integrated the leading international R & D resources, set up a first-class product R & D platform, and built a product planning research and development team based on the Chinese market and an international perspective. We have constructed a product R & D system with a high standard and continuous innovation to meet the needs of consumers' professional needs and enhance product performance with animation culture and innovative technology, providing a strong industrial support for the development of animation industry.

Under the support of Jian Jian group and animation brand, thumb animation has been actively developing derivatives, brand licensing, film and television cooperation, animation education and training.

At present, there are more than 1000 kinds of derivative products developed, covering products.

More than 10 industries, stationery toys, bags, books, audio-visual and fashion products, have set up more than 300 big family animation and fashion houses in the whole country, reaching 500 by the end of the year, reaching more than 1000 in 2013.

Cai Fan told reporters that in the past 2012 Chinese animation brand licensing exhibition held in Shanghai just now, thumb animation was sought after by many enterprises in toys, baby products, food, beverages, stationery, gifts, bags, publishing and so on. At the scene, there was a brand authorization cooperation intention with more than 30 derivatives manufacturers, with an intention amount of about 30000000 yuan.

On the fifth cross-strait cultural and sports fair, Xiamen thumb Limited by Share Ltd and Xiamen City Software Technology Co., Ltd. formally signed a contract to jointly develop mobile Internet animation products, and jointly promote the development of Xiamen's cultural and creative industries.

"Our goal is to create anime.

"The first brand!" has shown great confidence in the future development of big brother animation.

As the forerunner of the "industry culture" in the clothing industry, I believe that big brother will be able to convey the cultural idea of "fashion thumb, happy and happy life" to every consumer's heart and realize his grand goal.