Chinese Business Casual Men'S Clothing In The Post Financial Crisis Era

< p > at present, the number of < a href= "//www.sjfzxm.com/news/index_cj.asp" > men's wear brand < /a > has grown significantly in the Chinese market. Local brands are emerging one after another. Foreign brands are stationed in China on a large scale, and domestic brands have entered a new era of increasingly fierce competition, internationalization and diversification.

In view of the broad market and huge profits of medium and high class men's clothing, joining this field has become the goal of the international high-end men's wear second line brand, and the domestic brand will also face the threat that international brands occupy most of the high-end market.

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< p > in the current domestic men's wear market, the number of clothing brands is showing explosive growth. The leading edge of foreign high-end men's wear brands in fashion trends and product research and development will make some domestic high-end men's wear brands face a new survival crisis.

With the rapid development of science and technology, the difference between domestic business casual men's clothing is becoming smaller and smaller. It is almost homogeneity. Therefore, how to stand out in the numerous business casual brands and create brand advantages has become a powerful weapon for enterprises to win.

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< p > with China becoming a full member of WTO, the domestic garment market has gradually opened to foreign a href= "//www.sjfzxm.com/business/" > retailers < /a >.

Small and medium sized men's clothing enterprises and large quality men's clothing enterprises are carrying out the exploration and research of differentiated innovation and education mode.

We have reason to believe that some small-scale menswear retailers are eliminated, and mergers and acquisitions among enterprises will also appear in the market.

In view of this, the changing market structure and fierce market competition are the fundamental driving force for the innovative operation of China's medium and top grade business casual men's wear brand. Facing the new challenges of the new situation, how to change the inferior position, seize the market opportunity to stand out in the industry, and successfully pass the pition period are the problems that China's middle and high-end men's clothing industry must face and ponder.

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＜p＞　　通过对国内市场商务休闲男装品牌的分布、品牌市场经营状况的研究，得以总结出国内中高档商务休闲男装品牌在目前的市场竞争中面临着以下五个方面的困境：①多数国内男装品牌的产品以正装为主，产品还需细分，难以满足消费者对产品多元化和时尚化的需求;②国内部分品牌男装没有形成独特、持久的风格和准确清晰的市场定位，产品大众化同质化现象严重，难以满足消费者风格化、个性化需要;③未来男装行业将向实用性方向发展，国内男装实用性、品质感、＜a href="//www.sjfzxm.com/news/index_s.asp"＞个性化＜/a＞方面的特点不明显：④国内男装企业在品牌形象建设方面普遍手法单一，并且部分品牌缺乏对销售终端的有效建设，品牌意识需加强;⑤国内部分传统男装企业近年来暴露出管理守旧、人才老化严重等缺陷，严重地阻碍了企业的发展和品牌魅力

Ascension.

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