The Price Of New Clothes Is Generally Lower Than The Same Period.

< p > < strong > in mid February this year, a clothing store is offering a discount of < /strong > /p >

< p > Yangchun March, it is "a href=" //www.sjfzxm.com/news/index_h.asp "> spring dress < /a > listing.

However, in recent days, reporters in Guangzhou market found that the local clothing industry rarely appeared in the spring season, the collective discount, the brand competition to reduce prices.

In this regard, a clothing brand reluctantly told reporters: "inventory is large, capital flow is insufficient, in order to survive, only in advance discount, this time can not face."

Experts who have studied clothing industry have pointed out that price cuts, discounts and closing stores will become the "main theme" of the entire garment industry in the first half of this year.

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< p > < strong > the price of new clothes is generally lower than that of < /strong > < /p >.

< p > the last two days, the reporter visited shopping malls such as Guang Bai department store and Wangfujing department store, and found that the price of some brands of spring clothes was indeed slightly lower than that of last year, and the new product was offering the lowest 55% off discount.

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The salesperson of < p > Vero Moda told reporters that she felt that the price of spring clothes this year seemed to be almost the same as that of 2011. "I think it was a little higher last year, but it seems to be back again this year".

According to the salesperson, the price of Vero moda2013 spring goods list is not more than 600 yuan, a spring summer < a href= "//www.sjfzxm.com/news/index_f.asp" > waist waist trousers < /a > price tag 299 yuan.

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Less than p years ago, even in the past few years when the new clothes were listed, the discount of the European market and the five plus, the spring clothes price that just appeared this year seems to have dropped slightly.

When a reporter asked whether the bid price was lower than last year, a sales girl of five plus said, "the price of a href=" //www.sjfzxm.com/news/index_s.asp "> dress < /a > and spring T-shirt seems to have dropped somewhat. Last year, the dress was basically around 1000 yuan. Many of this year fell back to seven hundred or eight hundred yuan.

Another sales lady took out a doll collar dress. "This new product is priced at 699 yuan now. Actually, there was a similar one last year, and it was more than 800 yuan when it first went public."

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< p > "now 55% off of spring clothes."

For many of the department stores, clothing prices are low, and the head of department stores explained that some of the spring clothes were the old ones last year, but he also admitted that many brands did not offer a discount for spring clothes at this time.

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< p > < strong > > high storage and hold up enterprise funds < /strong > /p >

< p > it is reported that in the apparel listed companies which have disclosed the 2012 performance, the performance of 40% garment enterprises has declined sharply.

According to the data from the Shen Wan garment industry, the total inventory of the 33 listed companies in the industry in the three quarter of 2012 was 45 billion 500 million yuan, an increase of 5.39%, a record high since 2008.

Among them, YOUNGOR and Hong Kong shares were 23 billion 953 million yuan and 3 billion 978 million yuan stock in first, second place.

And Semir clothing net profit fell 38%, the United States and apparel net profit fell 29%, Chinese apparel net profit in 2012 loss of 44 million 174 thousand and 800 yuan.

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< p > "inventory is very large, because many brands last year were very optimistic about sales."

Guangzhou's famous clothing brand Shang Zhou Guoxing told the Yangcheng Evening News reporter that "ambition has made many brands not cautious about orders. As a result, sales of last year are not ideal, so the discount can only be advanced to this spring."

Because cash flow problems, if you do not jump the floor selling, some brands can only jump off their own buildings.

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< p > Zhou Guoxing's words may be a bit exaggerated, but the reporter learned from many people in the clothing industry that the spring clothes in the past year were up to 12% off at the moment, but now the sixty percent off and half off concessions of the city are full.

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< p > "in fact, the overall inventory of a href=" http://xm.sjfzxm.com/ "> clothing > /a > has decreased, but the pressure is still very high.

Clothing commentator Ma Gang believes that many garment enterprises began to clear inventory in 2011 and reduce the order of new goods, but the old stock is very large, and the more slowly they sell, this is a big test for the garment traders to return the funds.

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< p > < strong > this year, shop closing tide or spread < /strong > < /p >

< p > Where is the spring of the garment industry? I am afraid not in this spring.

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< p > "if 2012 is the inventory year of the clothing industry, 2013 will be the adjustment year for the enterprises. Many small businesses will be eliminated this year, that is to say, there will be a closed shop phenomenon."

Ma Gang said that this phenomenon will appear in both the city of a second line or the three or four line city, which is only a matter of time.

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< p > Zhou Guoxing also holds the same view.

He told reporters, "brand clothing dealers generally slow down the pace of opening stores, for immature market, basically take the means of closing stores.

And some of the shops that are fairly flat must be saved only to advertise the brand.

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The reason why "P" leads to the closing of stores is that Zhou Guoxing and Ma Gang seem to be on the one hand is the decline in the performance of single store businesses, "some brands have fallen by more than 30% over the same period last year", and on the other hand, the decline in consumption power.

"No matter whether the price impact of online shopping or the expectation of income is not optimistic, since last year, people have generally reduced the cost of clothing purchases."

Ma Gang thinks.

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