New Path Of Baigou New City From "China'S Luggage Capital" To "International Trade And Famous City"
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< p > May 6, 2013, Baigou New Town Management Committee held a large-scale investment promotion activity at the multi-function hall of Beijing Xiyuan hotel.
Leaders and experts from various provinces, municipalities, and China Leather associations and relevant professional associations were invited to attend the opening ceremony. Many businessmen and nearly 100 news media participated in the grand investment week.
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< p > this event is sponsored by the Baoding Municipal People's government.
More than 400 representatives from 50 industry associations, specialized markets and brand enterprises will be present at the relevant leaders of the Hebei provincial government, commerce department and Tourism Bureau.
At the meeting, we introduced the general situation of our district in detail, and issued several major projects such as "North China City (harmony Road International)", "modern industrial development and entrepreneurial base", "international clothing city", etc., to fully demonstrate the new achievements, new business opportunities and new demeanor of Baigou new town in recent years, further expand and open up, and carry out extensive economic and trade exchanges and cooperation.
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< p > with the development and growth of the Baitou box and bag industry and the rise of the clothing industry, Baigou new town has become a hot spot for investors. The paradise for entrepreneurs, the unswerving pursuit and innovation spirit of Baigou New Town Management Committee and Baigou people for pioneering undertaking show the great potential and unlimited business opportunities of the development of Baigou new town.
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< p > Baigou new town is located in the core area of the Beijing Tianjin Hebei metropolitan area and the capital economic circle. The Baigou town and the Baiyangdian Hot Spring Development Zone, with a total area of 118.5 square kilometers and a population of 150 thousand people, are the most densely populated and most potential areas in Baoding's most economically active population and floating population.
During the long and rapid development of Baigou new town, seven great development advantages have been formed: first, historical accumulation is heavy.
Baigou market began in Han Dynasty and flourished in the Three Kingdoms. It flourished in Ming and Qing Dynasties. It has a long history in 1700. It has maintained the prosperity of "sailing across the sky and merchants".
Two, the location advantage is obvious.
Located in the "hinterland of the Beijing Tianjin Hebei triangle", a hundred kilometers away from Beijing and Tianjin.
In the East, there are Dachang high speed, Beijing Kowloon Railway, West Hong Kong and Macao high-speed railway, Beijing Guangzhou railway and Beijing Shijiazhuang high-speed railway, Jinbao high-speed South and Jinbao high speed railway under construction. There is a corridor of Zhuo Expressway in the north. It is only 55 km away from the second capital airport to be built. The intercity railway between Beijing and Baigou has been included in the Ministry of Railways planning.
Three, the industrial foundation is solid.
The leading industry luggage industry has a complete industrial chain of raw material supply, product design, processing, manufacturing and sales. It has formed a regional characteristic industrial cluster that radiates 6 counties (cities), 55 townships, more than 500 natural villages, and employs more than 1 million people.
In 2012, it produced more than 7.5 hundred bags and reached 12 billion 900 million yuan of industrial output value.
Four, the scale of operation is huge.
Baigou new town has 14 Specialized Markets with a total business area of 6 million square meters. In 2012, the market turnover amounted to 55 billion 345 million yuan.
The five is the high degree of brand aggregation.
The total number of registered trademarks of various commodities operated by the market is more than 5200. Among them, 368 are well-known trademarks in the country, 1965 are famous trademarks or famous brands at the provincial level. There are 86 general agents in the specialized market of luggage and bags, 159 general agents in North China, 408 general agents at the provincial level, and 665 local self-produced businesses.
Six, shopping and tourism complement each other.
Baigou new town effectively integrated the advantages of shopping and tourism, and formed a pattern of "complementary advantages and coordinated development", which promoted the overall development of leisure tourism and trade logistics industry.
Baigou's trade and logistics development is the largest package production and marketing base in the country. It is known as "the capital of China's luggage and bags", laying a solid foundation for shopping tour. Baiyangdian hot spring city is adjacent to the "Pearl of North China" Baiyangdian. It is the largest hot spring resort and leisure gathering area in the province. It is one of the seven leisure tourism industry gathering areas in Hebei Province, providing a strong guarantee for leisure tourism.
Our district takes advantage of the abundant natural resources of Baiyangdian hot spring city to give full play to the industrial advantages of Baigou trade and logistics. Relying on the convenient pportation of Baigou to Wenquan city expressway, we strive to launch the "two white one city" tourism boutique line, and realize the optimal allocation of tourism resources in our region.
The seven is the wide distribution of logistics.
Baigou has a complete logistics supporting system, including North logistics park, China Logistics Park, South Logistics Park, and Baigou box modern storage park. There are 138 freight lines, 121 freight stations, freight pportation covering 31 provinces and cities nationwide, reaching more than 80 prefecture level cities, covering hundreds of kilometers of surrounding areas, and forming a logistics distribution base in the north of China.
Among them, Baigou Xin Tong Yuan logistics has been selected as the top ten logistics industry in Hebei province and the top fifty in the national logistics industry.
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< p > today, Baigou is striding forward from the "China bag and suitcase" to the grand goal of building an international trade and tourism city with an open mind.
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< p > 1, "integrate" new resources, and realize the upgrading of leading industries, < /p >
< p > Baigou new town, in the crucial period of changing the mode of economic development, has always taken the integration of new resources as the main direction to promote the upgrading of luggage industry.
Baigou new town has 14 professional markets built on the luggage and bag industry. The market area is only 500 thousand square meters, including three cases of luggage and bag trading city, international luggage city and silver collar international market, and 9000 business operators, 50 bags of luggage and nearly one million varieties.
This year, the construction of the international road "Baigou box Trading Center Project" and the upcoming "Baigou bag and expert Association" project will be a new source of new vitality and vitality for the integration of R & D, production, trade and logistics.
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< p > (1) integrate international market resources and improve self export capability.
In recent years, Baigou new town has organized business associations to participate in professional exhibitions such as Canton Fair, Yiwu small commodities fair, Hongkong Asia Pacific Leather Exhibition, Dubai leather products fair, South Africa consumer goods fair and so on every year.
In particular, the 105-111 holding group participated in the Canton Fair, with the number of stalls reaching 139, accounting for 51.5% of the total number of similar products in the province. Opening up foreign specialized markets has become another important starting point for the Baigou luggage industry to integrate the international market and promote the upgrading of leading industries.
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< p > (two) integrate network marketing resources and achieve diversified trade modes.
First, Baigou market has built a B2B e-commerce platform free of membership fees, "Wan Tong Tong", which has opened product classification, product display, special service, order process, instant messaging, online payment tools and channels, and other service functions. Click volume and sales have a straight upward trend.
Two, there are about 7000 Taobao shops in the region.
Among them, the credibility reached 3 gold crown 1, 1% shops reached the crown level, 75% reached the diamond level, and the proportion of online pactions accounted for nearly 30% of total sales, with an annual increase of 20%, e-commerce has become a new important engine to promote the development of Baigou economy.
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< p > (three) integrate business and tourism resources, and promote the deep integration of shopping and leisure. < /p >
< p > one is to combine tourism and consumption with the help of abundant tourism resources in Baiyangdian, so as to form reciprocity and interaction between tourism and consumption.
Baigou tourism consumption is attracted by the pmission mode of "one pass one".
Two is the use of resources such as international private clubs and golf courses, in the club gatherings, golf clubs and other activities in the form of gifts and other forms of industrial elements, attracting some high-end consumers, expand the popularity of Baigou bags.
The three is to sign a strategic cooperation agreement with the major travel agencies in Beijing and Tianjin, and further publicize the "two white one city" tourist routes, attracting more tourists to Baigou tourism shopping.
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< p > (four) integrate professional service resources and build public service platform < /p >
< p > in order to solve the problems of Baitou bag and luggage industry as a whole, such as large scale, small scale, lots of trademarks, few brands, many employees, few professionals, product development capability and independent innovation capability, low value-added products and backward marketing mode, we adhere to the principle of market orientation, enterprises as the main body, and deep cooperation between government and enterprises. We plan to invest in the construction of Baigou bag expert Association project. After completion, the project will integrate domestic and foreign professional resources, advanced technology, industry information, operation mode and other resources.
To achieve full share in information, to enhance the independent innovation capability of Baigou small and medium-sized enterprises; to help enterprises develop individualized and standardized brand management solutions, marketing planning schemes, brand building and promotion programs to help enterprises enhance their overall brand image; in quality control, standardize operation procedures according to the national standards of luggage and bags industry, carry out standardized production, undertake the tasks of product inspection and inspection, and ensure product quality, so as to promote the quality of products in the luggage enterprises.
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< p > two, "upgrading" new taste, realizing multiple industries go hand in hand, < /p >
< p > (1) enhance the competitiveness of the luggage market, and create the international commercial aircraft carrier Hua Beicheng (/p).
< p > scale is strength, competitiveness.
Baigou new city has sounded the bugle call on the scale of the strong luggage market, and has joined forces with the international road company to build a commercial aircraft carrier in North China. The total investment is 50 billion yuan, the planning area is 7 square kilometers, the total planning area is 5 million square meters, mainly including the commercial CBD, the business function area, the international information and logistics port, the international green science and Technology Industrial Park, and the international cultural and creative center five major functional areas. It integrates many functions such as trade logistics, tourism and leisure, business exhibition and so on. The plan is completed in 5 years. After completion, it will become a new economic center in the northern part of Baigou new town, and will enhance the business of service, cultural tourism, light manufacturing and other industries in Baigou new city.
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< p > (two) enhance the influence of garment industry and enrich market resources < /p >
< p > to further enhance the influence and competitiveness of Baigou new town, enrich the business market format, and build a broader trade platform for commodities.
In light of the fact that Baigou's surrounding counties and cities are rich in characteristic products and relatively weak in trade, according to the overall planning of Huabei City, relying on the "high-end international clothing business e-commerce platform in North China" - Baigou international clothing Expo Center project, we accelerate the construction of a large-scale comprehensive shopping mall which integrates clothing, shoes, hats, textiles, fur, feather and other peripheral products, and complement it with North China City, the international bonded logistics and warehousing Industrial Park and other projects, so as to jointly promote the high-end and diversified development of the business and service industry of Baigou new town.
We will continue to improve the mode of market and industry linkage development, and build a platform for commodity exchanges and trade for neighboring cities and counties, so as to bring about the rapid rise of the surrounding industries, promote the pformation and upgrading of various formats and cultivate their own brands, and enhance the comprehensive competitiveness of the Baigou market.
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< p > (three) enhance trade and logistics capabilities and realize Baigou logistics world < /p >
< p > in order to enhance the business and logistics capabilities of Baigou new town and realize Baigou logistics world, in 2012, we focused on building an international (bonded) logistics warehousing Industrial Park project. The project, relying on the "port free port" built by Tianjin port, integrates international trade, port and shipping, port intermediation, finance and business functions, and forms a "inland port and international logistics park". The completion of the bonded zone will further speed up the construction of the "famous international trade and tourism city".
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< p > (four) improve the level of policy service and create a good environment for development < /p >
"P > 1" is in December 2011. The provincial government convened a standing meeting to study the pilot project of the comprehensive supporting reform of the Baigou new town; two, the opinion on speeding up the economic and social development of the Baigou new town was issued by Baoding City, and the issues of setting up the local and municipal branches of the free trade zone, the establishment of financial institutions and the insurance, inspection and quarantine, customs and taxation were made clear.
Three is Baigou new town in supporting the development of leading industries to win real gold and silver.
Since 2005, the total investment of only the luggage market has been exceeded 500 million yuan, and the financial support has been continuously supported by the enterprises to participate in the exhibitions at home and abroad.
The four is to formulate preferential policies for the development bottleneck of enterprises.
Under the influence of the financial crisis, faced with the grim situation of enterprises facing difficulties, we join hands with the letter insurance company to raise funds together to give support to the export of business enterprises, so as to realize "business crossing difficulties and government sending insurance policies", and solve the problem of "single dare not answer" business owners.
Also issued the "Baoding Baigou new town on supporting enterprises and merchants to carry out the implementation of foreign trade advice", "Baoding Baigou new town on the implementation of the" sunshine tax collection opinions "," Baigou new town on the outstanding contribution of enterprises to assess and reward the way "," Baoding Baigou new town on the implementation of preferential policies for foreign enterprises and merchants "," Baoding Baigou new town optimization development environment implementation system ", Baoding Baigou new town optimization environment" ten prohibition "and other provisions and methods, for the development of enterprises escort.
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< p > (five) enhance the quality of urban construction and optimize the development platform of diversified industries < /p >
< p > Baigou new town invested nearly 6 billion yuan in construction and built a "eight horizontal, seven vertical and one ring" urban road skeleton. The total area of the green area is 828 hectares, the per capita public green area is 10.1 square meters, and the major infrastructure facilities have been formed. The key infrastructure projects such as urban comprehensive pipeline network, Baigou Park, sewage treatment plant, garbage disposal site, centralized heat and other projects have been promoted smoothly, and the overall function of the city has been continuously improved, providing strong support for the development of diversified industries.
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< p > three, "leap over" new stage, realize the scientific development of Baigou new town < /p >
P is a process of self improvement, self improvement and self pcendence. It is a development concept of courage to reform and keep forging ahead. It is also the soul of the development and great changes of Baigou.
All those who invest and start business in Baigou rely on the spirit and style of bravely leaping to achieve one after another, creating one miracle after another.
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< p > (1) spanning history < /p >
Since the reform and opening up, Baigou has realized the pformation from a small town to a modern new town and become a hot spot for investors. The paradise for entrepreneurs is mainly represented by the "nine breakthrough" and "nine changes". P
"Nine breakthroughs": achieved a historic breakthrough in market management, industrial development, urban construction, investment promotion, agricultural and rural work, brand building, cultural tourism, environmental optimization, social stability and so on.
Nine changes: the most essential change is the great changes in the countryside. The most profound change is the renewal of ideas. The most obvious change is the upgrading of the market. The most rapid change is the rise of industry. The most significant change is the image of the city. The most prominent change is brand management. The most profound change is cultural upgrading. The most pleasant change is the improvement of the environment. The most fundamental change is the establishment of the goal of building a famous international trade and tourism city.
Especially from 2003 to 2012, it was the ten years that the Baigou took off: the market area increased from 750 thousand square metres to 6 million square meters, the industrial area increased from 100 mu to nearly 10000 mu, the resident population increased from 80 thousand to 150 thousand, and the built-up area increased from 8 square kilometers to 25 square kilometers.
This series of numbers records the brilliant achievements of the reform and development of Baigou Town, and also marks the historic leap of Baigou new town.
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< p > (two) span now < /p >.
< p > 2010, Baigou new town was officially established, and the prospect of economic and social development is broader.
In particular, the establishment of the goal of "international trade and tourism city" indicates that Baigou will achieve a new pcendence.
We will seriously study and make good use of the preferential policies of the provincial development zones, provide better policy guarantee for investors and entrepreneurs, give full play to the advantages of Baigou trade and logistics, make good use of the advantages of tourism resources in Baiyangdian hot spring city, make the business advantages of Baigou combine perfectly with the tourism advantages of Baiyangdian hot spring city, take more effective measures to expand investment and attract more investment, grasp the construction of large projects, and accelerate the realization of healthy and sustainable development of Baigou new town in the aspects of "economy, commerce, tourism, culture, education, medical, health, finance and ecology".
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< p > (three) spanning the future < /p >
< p > in accordance with the development goal of building "famous international trade and tourism city", we actively implement the development strategy of "taking the regional economic integration of baiton as an opportunity to build a deep integration of trade logistics and tourism and leisure based on the luggage and package industry", and strive to make the development of Baigou new town 10 years, 30 years and 50 years not backward, and always serve as the leader in the reform and development.
The specific development goal is: by 2020, we will achieve the grand goal of building a well-off society in an all-round way, and basically build the "famous city of international trade and tourism". The urban area will reach 50 square kilometers, the urban population will exceed 400 thousand people, and the financial revenue will reach 15 to 2 billion yuan.
The per capita net income of the city reached 20000 yuan, the market area reached 15 million square meters, the turnover reached 800 - 100 billion yuan, and the ranking in the top 100 market will continue to rise 5 - 7.
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