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Sporting Goods Industry Ushering In A Healthier And More Sustainable Second Round Of High-Speed Growth

2013/6/3 20:27:00 11

Sporting Goods Industry Sporting Goods Supplies Industry

Peng Xiao, deputy director of the sports equipment and equipment center of the State Sports General Administration, received the media group interview during the sports Expo in June 1st. He talked about the current situation of China's sporting goods industry showing the overall recession. The current downturn is temporary. If we can solve the problem in the face of difficulties, we will have a second healthy growth and a more sustainable high-speed growth in the next round of P. 
 according to the recent earnings reports released by several Chinese sports brands, China's sporting goods industry has never been able to get out of the doldrums, and low profit margins have become a common phenomenon. Peng Xiao, deputy director of the sports equipment and equipment center of the State General Administration of sports, held that there should be a correct understanding of the difficulties faced by the domestic sporting goods industry. Peng Xiao said: "China's economic development has continued to grow rapidly for decades. In the process of rapid development, the demand for sports goods has been unprecedentedly high. The sports goods produced by sporting goods manufacturers need to be produced, so they will pay enough attention to the sales, rather than paying too much attention to the improvement of their own brand management mode, operation mode and management. After a period of rapid development, when the market has been saturated, and more and better foreign sporting goods and sports equipment compete, consumers' choices are more diversified. 
 it is precisely in the process of continuous production and sales that problems have been encountered. Many domestic brands in China have experienced a stock crisis, causing a slowdown or even a negative growth. In addition, 08 years of financial crisis and subsequent European debt crisis, export trade has been seriously affected. China's local sporting goods enterprises have faced a very low speed development stage in recent years. 
 Peng Xiao believes that such difficulties and problems are a good opportunity for enterprises. He believes that this is an unprecedented opportunity for our enterprises to usher in the second round of high-speed development: first of all, only when we encounter problems and find problems, can we analyze and solve them and improve them. Secondly, in the 12th Five-Year plan and eighteen related documents, China has put forward a series of requests for the development and spanformation of the whole society. 
 the corresponding local government has also introduced a series of supporting policies. 100% of the government's work reports of more than 30 provinces and cities this year have been included in the government's report to promote the development of sports industry. Under such circumstances, the central government and local governments attach great importance to the development of sports industry and mass sports, which should be regarded as a very good macro policy for our sporting goods manufacturers. Coupled with the spanformation of the mode of production of the people, the sales of sporting goods will be very good after the participation of the sports population, which will follow a second healthier and more sustainable growth in China's sporting goods industry.