E-Commerce Forced Traditional Menswear Brand Change

< p > although the a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear /a > market has been very low-key, but the ability to absorb gold on the line can not be underestimated.

A few days ago, a new white paper on men's clothing industry was released by the latest data center of the world network commerce. At present, the first platform for men's clothing business is Tmall, occupying 66% of the market share; the second platform for all customers, accounting for 7.2%, the third platform for Jingdong, accounting for 6.6%.

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< p > it is worth mentioning that the men's clothing industry is different from other a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > clothing industry. Although it is also facing the challenge of inventory, it is not as competitive as the women's clothing industry, nor is it like the sportswear industry is facing the impact of pnational giants. On the contrary, the top ten brands of men's wear are all made of domestic faces.

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< p > men's clothing brands have realized their differences by focusing on different categories, and have found the soil for their survival.

Like the seven wolves and the strong blazer, the nine men and the tiger are the main men's trousers. Li Lang avoids the competition by taking root in the two or three line cities.

Therefore, in other industries facing the huge impact of the Internet, men's clothing is the only industry that sits firmly in Diaoyutai.

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< p > but under a calm water surface, a revolution is brewing, and the fuse is the Internet.

With the deepening of export to domestic market, a large number of traditional OEM traders and traders are entering the field of traditional men's clothing. The Internet brands like fan, Hua Sheng Ji and NOP are taking full advantage of the emerging consumer groups with precise positioning. At the same time, e-commerce continues to push traditional brands forward, such as wedding birds, nine herdmen, Shanshan and YOUNGOR, all have tried to open up online sub brands outside the main brand.

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< p > it is understood that at present, there are more than 650 thousand Tmall men's products in sale, and nearly 6000 brand shops.

It is worth mentioning that, from the paction ranking, Tmall men's TOP20 brand, the traditional brand occupies 13, and ranked the top, the obvious advantages.

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< p > the latest data show that in the past month, the turnover of Taobao menswear on the two platforms of Tmall mall and Taobao fair is about 10 billion yuan, and the unit price is 174 yuan.

Among them, like GXG, JACK&JONES, fan rabbit, camel, cool clothing, nine herd king, Taiping bird and so on, < a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a > sales volume has exceeded 10 million yuan.

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