Yiwu Shopping Mall Was Deserted, With Some Christmas Orders Reduced By 30%.

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< p > Yiwu has experienced more than thirty years of development and has become the world's largest wholesale market for small commodities. Under the background of global economic downturn, appreciation of the renminbi and rising operating costs, it has encountered difficulties in pition.

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In the late autumn of this year, the heat of summer in Yiwu has not completely dissipated. However, "a href=" http://sjfzxm.com/news/index_x.asp "Yiwu Trade City" /a "has already revealed the coolness of the winter. In the most prosperous districts and two districts of the past, despite the fact that there are many foreign businessmen on the low floor, the popularity of the third and four floors is totally against the past.

Li Yuehui, who has been doing business in Yiwu for ten years, regrets: "orders in stores this year are down 1/3 from last year. In addition to the first two years, this year is one of the worst years."

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Less than thirty years of development, P has become the largest small commodity wholesale market in the small county. Under the background of global economic downturn, appreciation of RMB and rising operating costs, it has encountered pformation difficulties.

How Yiwu should go through the next thirty years has become an unavoidable problem.

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< p > do you need chicken feather for sugar in the new era? Dare to carry out the banner of reform and become a pioneer of reform again? Will it become Detroit of China? How can we turn from a working place to an innovation paradise? < /p >

< p > "the spirit of chicken feather starts again, the spirit of Yiwu develops again."

In Yiwu's streets and alleys, such slogans can be seen everywhere. Where are the new cheese? Brand creation? Innovation or flutter in the blue ocean of e-commerce? The answers of businessmen and scholars are different.

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< p > strong > trend cross-border electricity supplier daily turnover 200 thousand single < /strong > /p >

< p > referring to the changes in Yiwu in recent years, e-commerce is a topic that can not be carried away.

In 2012, Yiwu was formally launched, and 7 shops in the small commodity city were in sync with the net. In October this year, Yiwu purchased a cross-border e-commerce platform, covering overseas address support, foreign currency payment support, cross border paction contact service and multi language center, and so on. Operators can publish English merchandise information through platform automatic plation tools, while overseas buyers can browse products and pictures of 7 000 shops through the platform, and place orders online directly.

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Jia Caimin P, President of Yiwu foreign trade association, is convinced that cross-border e-commerce will become a new engine for Yiwu's economic growth.

He told reporters that at present, there are about one hundred thousand cross-border e-commerce sellers in Yiwu, most of whom are two or three small business operators, and there are many "wife and wife shops".

"In fact, there was already a concept of cross-border e-commerce in 2005 and 2006, but there were not many people at that time. Until two years ago, this pattern was only known to more and more people in Yiwu."

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< p > the most popular explanation of the so-called cross-border e-commerce is that Chinese businessmen sell goods directly to consumers through Ebay, Amazon and other platforms.

"In fact, it saves the cost of the middle foreign buyers, so that the foreign consumers can enjoy the maximum discount."

Jia Caimin said that at present, Yiwu's cross-border e-commerce has 200 thousand turnover per day, the average passenger price is $10, and many small businesses have shipped goods to all parts of the world through the way of "mouse plus cement".

"As long as there is a local computer that can access the Internet and access, the online trade can be completed. There is no need for buyers to place orders at home. It is cheaper and more extensive than the traditional trade mode."

According to the briefing, at present, the shipment time from Yiwu to Europe and the United States is about seven to fifteen days, and Africa is slightly slower, which takes more than a month.

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< p > < strong > seize the opportunity to set up < /strong > < /p > in the free trade area.

< p > official data show that in the first half of 2013, the total volume of e-commerce in Yiwu exceeded 39 billion 100 million yuan, an increase of 45% over the same period last year, and the average daily delivery volume of domestic express tickets was 550 thousand. The average daily shipment volume of cross-border express delivery was 200 thousand, of which the domestic trade net purchase volume was 13 billion 100 million yuan, an increase of 60% over the same period last year, and the volume of foreign trade online shopping was 3 billion 300 million yuan, up 83% over the same period.

Jia Caimin explained that many of the Yiwu enterprises engaged in cross-border e-commerce are not traditional enterprises in the market, or even local people. They saw the market opportunities and helped Yiwu become rich by the export advantage of "bulk cargo".

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< p > Jia Caimin's other status is the chairman of Yiwu Ji Mao Technology Co. Ltd., in 2006, when he sold the Cloisonne Crafts at Yu Garden in Shanghai, he was informed by foreign friends that he got the Ebay cross-border trading platform and started online pactions.

"At that time, how much was the price of the arts and crafts, how much was sold to Ebay, and the gross profit was close to one hundred percent.

"Now there are more people, and after deducting pport costs, gross margins are much lower than those at that time, about 20%."

Jia Caimin said that the daily orders of Yiwu Ji Mao science and technology company can reach five thousand orders, nearly doubled as compared with the same period last year. "Before 2009, it was mainly exported to the United States, Europe, Australia and other markets. After the financial crisis in the United States, Africa and South America became emerging markets instead."

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< p > after knowing that the Shanghai free trade zone was listed, Jia Caimin immediately sent the deputy to inquire into the relevant policies. "Originally, our company has a ten member team in Shanghai, mainly for marketing and technical support. After the establishment of the FTA, the company intends to move the Shanghai company to the District, laying the groundwork for future commodity imports."

Jia Caimin said that there is a bonded warehouse in the free trade area. In the future, when foreign goods enter China, they can not pay customs duties and how much tariffs they sell from the warehouse, which will greatly reduce the financial pressure of enterprises.

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< p > cross border financial services are also good for Jia Caimin to enjoy in the region. He said, "in the future, import and export trade will require hundreds of thousands of dollars and millions of dollars, and the enterprises in the free trade area will be more likely to get support from banks in the region."

At the same time, Jia Caimin also plans to recruit troops to expand the team of Shanghai company from the current more than 10 to more than 20, and in the future, it will increase to fifty.

Jia Caimin said that many members of the association plan to set up points in the free trade area.

"After all, cross-border e-commerce may be faced with bottlenecks in five to ten years. It is the choice of many operators to seize the opportunity of the import market ahead of time."

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< p > < strong > the current demand for some Christmas orders dropped sharply by 30%, < /strong > /p >

< p > the new trade mode is developing rapidly. What kind of dilemma is the traditional entity merchants facing? Perhaps we can see from the export volume of Christmas products.

On the third and four floors of the Yiwu International Trade City, there are nearly eight hundred merchants engaged in export of Christmas products, Christmas ornaments, < a href= "http://fz.sjfzxm.com/" > Santa Claus /a, Christmas tree and Christmas stickers. All kinds of goods are exported from all over the world.

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On the morning of Friday and Saturday, the reporter saw in the first phase of the trade city that there were many black haired and brown skinned Middle East people who were usually accompanied by a foreign trade company. Compared with the low floor area, the crowd on the third floor and the four floor showed a lot of cool feelings, especially on the four floor. Some shops did not have a visitor for one or two hours.

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Li Yuehui, more than 50, has been exporting Christmas products for nearly ten years. He told reporters that the number of orders in stores this year dropped by nearly 1/3 compared with last year's P.

"My store mainly exports, sells products to Brazil, Russia, Spain, Italy and so on. In the past two years, the European countries were affected by the European debt crisis, and the orders were obviously less. Last year, the Brazil market was ok, but this year, the local currency devaluation, the order is also much worse. The original 400 thousand customers a year, this year only seventy thousand or eighty thousand."

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< p > reporter noted that most of the products in Li Yuehui's shop are stickers, decorations and so on. Although the quality is not bad, the technical content is not high, and the competition with other merchants is homogenized.

"Some friends around here are making Christmas exports. This year, the number of orders has also declined in different ranges."

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"P > > the two floor shopping parade business in the same district also showed a slight decline. The store manager told reporters:" in the first half of this year, business in Yiwu was generally not good. "

She said that in the first two years, the Yiwu market exported to Dubai, Iran and other Middle East countries, and the business in South America was not bad. But this year, the order volume of these two markets has shrunk.

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P, a Palestinian businessman Majad, is making a dry flower gift for Valentine's day next year in Yiwu international trade city.

He told reporters that he had already started trading with local businesses in Yiwu six years ago.

Originally, he came to Yiwu four times a year to purchase goods, with a total value of about 1200000 yuan. This year, because of the local economic downturn, he only came to two times, and the purchase volume was half less.

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< p > < strong > European and American customers prefer a new product with a slightly higher price and more practical value < /strong > < /p >

< p > under the fully competitive market environment, the survival of the fittest is the natural law, and there is an upward trend in the decline of merchant orders.

Chen Jinlin pointed out that in the Christmas products industry, there are still two to 30% businesses this year, with orders exceeding last year, and about 5% of the enterprises have not arrived at orders.

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P, director of Zhejiang Zhongjie import and Export Co., Ltd. told reporters that the company's sales increased by more than 10% this year, and the number of orders from European customers increased.

"Every Christmas, the company will develop nearly thirty new products. European and American customers prefer this kind of product which is slightly higher than that of the same products, but more innovative and practical products. More than half of the orders are designed for the new design."

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< p > Fang Fang said that the export situation would have been better this year, but from last week's Canton Fair, the foreign trade situation is still grim, and the volume of passenger traffic has decreased significantly compared with last year.

"You will find that at the Canton Fair there are more than 100 stalls for similar products, and the final product competition has become price competition. Therefore, in the future, we need to rely on innovative products, differentiate competition and enhance the added value."

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< p > the Yiwu vice president of the toy industry association told reporters that in the future, Yiwu market should have more design products, instead of processing OEM for foreign enterprises. "The investment of innovative products is not enough for enterprises. In the US, enterprises generally take more than thirty percent of net profit and invest in the development of new products, but we only produce 0.8%."

With the global economic situation in the cold winter and the increasingly fierce competition in Yiwu, the net profit margin of the entire toy industry has dropped from 7% to 8% a few years ago to 3% to 5%. "No more pformation, small businesses will get more and more difficult to make money."

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< p > < strong > more migrant workers return to their hometown. The income of the elder brother is only half the same as that of < /strong > < /p >.

< p > reporter found in the interview process that the local taxi taxis in Yiwu flooded.

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< p > Henan driver Lao Zhang has worked in Yiwu for eight years. He said that because of the large number of foreign population and the difficulty of local taxi, the habit of carpool in Yiwu has existed for a long time.

"Five or six years ago, I earned seven thousand or eight thousand yuan a month, but in the past two years, many foreigners could not do business because of their business, or the local wages were almost the same as those here. Now, I earn only three thousand or four thousand yuan a month."

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< p > reporter interviewed a number of taxi drivers in the process of local interview. Their statements are similar to Lao Zhang. A driver said that the money earned in his hometown was almost the same as that in Yiwu. If it was not for children studying here, he might have returned home.

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< p > the decrease of migrant population has brought direct consequences to enterprises: the rising cost of employment and the difficulty of finding talents.

Li Yuehui told reporters: "now most factories recruit temporary workers, many people want to come, do not want to leave immediately."

He said, "this year, the wages of casual workers have risen from 7.5 yuan / hour to 10 yuan / hour, but it is still very difficult to recruit people."

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< p > a Yiwu foreign trade economic research expert pointed out that at present, Yiwu's urban functional layout is in disorder, and the phenomenon of "semi urbanization" is prominent. Migrant workers can not enjoy equal treatment with urban residents in many aspects such as labor remuneration, children's education, social and social security, housing and so on. There is indeed a certain return of migrant population. "However, some enterprises have been able to save nearly 1/3 of human resources through robots (38.710, 0.02, 0.05%) instead of manpower."

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< p > < strong > bottleneck cost increases, single product profit margin declines < /strong > /p >

< p > Li Yuehui still remembered that when he had just made Christmas exports, the net profit of single product was more than 10%. However, under the combined pressure of high cost pressure, fierce competition in the industry and RMB appreciation, the net profit margin of the merchandise in the shop is less than 5% nowadays.

"In terms of foreign trade, small businesses are particularly hard at the time, and about thirty percent of the enterprises are not making the same order this year, mainly because sales of emerging markets such as the Middle East and South America have dropped."

Chen Jinlin, Secretary General of Yiwu Christmas products industry association, told reporters that the number of businesses engaged in Christmas business in the Yiwu market has been increasing. It has increased from more than 400 in 2010 to 800 this year. The number of people who cut cakes is much higher, and the profits allocated to them will naturally decrease correspondingly.

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< p > not only is the Christmas products industry, but the "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "industry in Yiwu is also facing the same problem.

Yu Hengfeng, who is doing the weaving business in the four phase of the Yiwu commercial city, told reporters that the cost of the factory staff increased by more than 10% every year, and the appreciation of the RMB exchange rate continued to appreciate. In addition, there were more and more shops in the market weaving business. Some merchants tried to beat the customers deliberately to keep prices down, so that the price of the weaving belt did not rise or fall this year.

"For example, last year, a ribbon sold for 2 cents, but this year the price dropped to 1 Gross 8.

No way, the customer will lower the price. If you don't cut the price, others will cut the price and the customer will lose to others. "

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The popularity of the four phase of "P > commerce city is generally not as good as the first and two phases. Yu Heng Feng explains that the toy product has a fast updating speed and a short period of time, and foreign businessmen have to come to the country to purchase it, while the four period of daily necessities and textile products are mostly updated for a long time.

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< p > Liu Yongjie, manager of the Export Department of Yiwu double boy company, also felt the pressure of profit decline. The price of the factory's artistic straw three years ago was 85 yuan a box, but the price of the two years was getting lower and lower, and the competition between the competitors was intense, so that the price of each box now was only 76 yuan.

"The dollar is depreciating and competition is fierce. It can only reduce profits and internal digestion costs."

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< p > (the name of Li Yuehui and Yu Hengfeng as the pseudonym in the article) < /p >

"P" point of view < /p >

In the period of < p >, the topic of pformation in Yiwu has aroused many scholars' discussions. What should I do in Yiwu? In my view, the first thing is to change the way of trading. E-commerce may not only be as simple as online pactions, but also include elements such as video introduction, so as to better develop channels. The second is to make brands and small commodities can also produce big brands. Lour Sha is a good example. Now many companies are making foreign trade OEM and their profits are getting thinner. Why not change their mentality? < /p >

< p > now the most important problem facing Yiwu is what kind of city it wants to build. I think it should be a modern service industry dominated by trade and logistics. < /p >

< p > cities, improve pport efficiency and improve urban functions.

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< p > - Xu Qingjun < /p >.

It is the trend of the integration of the network market and the physical market. It is necessary to build Yiwu into a global distribution center for goods and services, a gathering center for Internet traders, and take the cross-border electronic business as a new growth point for the development of Yiwu's international trade, and provide relevant policy and measures for the development of international trade, such as the policy convenience in the settlement of foreign exchange; two, the integration trend of the consumer goods market and the raw material production market, and the experience of accumulating the small commodity market, and make great efforts to run the international production information market. Three, we should make full use of the two international market resources, break through the current market export single leg walking phenomenon, and re emphasize the domestic market; four, we should achieve the integration and development trend of market export and market import, vigorously develop the import trade of Yiwu, and vigorously develop the import trade of Yiwu, and cultivate Yiwu's import commodity Museum. < p > Yiwu's new driving force for economic growth lies in the pformation and upgrading of the market and the four trends of market development.

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A major breakthrough in the pformation and upgrading of Yiwu's foreign trade is to enhance the quality of the buyers and introduce large foreign purchasing centers and companies to P.

At present, the main reason why the overall quality of goods in Yiwu market is not high is that buyers do not require high quality products, and emphasize the low price.

Two, we should enhance the quality of the operators and take the road of changing enterprises, changing from the traditional individual businesses to the trading companies, and taking the road of brand management.

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< p > - Ma Shuqin, professor and doctoral supervisor, School of economics, Zhejiang Gongshang University, /p.