Abercrombie&Fitch Wants To Turn Hollister Into A Fast Fashion Brand.

Under "P", under the internal and external troubles, the US "a href=" //www.sjfzxm.com/news/index_c.asp "youth dress" /a "Abercrombie&FitchCo Abercrombie&FitchCo (NYSE:ANF) wants to turn its brand Hollister into a href=" //www.sjfzxm.com/news/index_c.asp ".

ArthurMartinez, who just took over as chairman of the group's board at the end of January, said the group was discussing with suppliers to establish a fast response supply chain.

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< p > in the overall downturn of the youth clothing market and the long-term internal infighting of the Abercrombie&FitchCo board of directors, the annual Abercrombie&FitchCo (NYSE:ANF) share price plummeted in 2013, and the CEO of MikeJeffries, MikeJeffries, also suffered from the EngagedCapitalLLC forced by the shareholders and resigned from the chairmanship at the end of January.

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< p > according to sources interviewed by reporters, "a href=" //www.sjfzxm.com/news/index_c.asp "> Abercrombie&FitchCo < /a > has hired headhunting company HerbertMinesAssociatesInc. to find a new CEO for its two brands, and one of the two will be the successor of MikeJeffries.

According to sources, Abercrombie&FitchCo (NYSE:ANF) hopes to be a "new product running faster than the traditional cycle" for Hollister brand selection.

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< p > if MikeJeffries will leave in the future, ArthurMartinez says MikeJeffries is the flagship figure of the company. At that time, MikeJeffries would announce its resignation in a high-profile manner.

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The location change of < p > Hollister will mean that the brand may reduce many elements such as price, decoration style and product structure.

Abercrombie&FitchCo, who has been dissatisfied with the Engaged, has made a unilateral statement at the end of February to express its dissatisfaction with the board. In addition to continuing to force MikeJeffries, Engaged also expressed anger at the slow action of Abercrombie&Fitch, hoping that the company could restructure and make new directions as soon as possible, and Engaged also nominated 5 board members.

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< p > 2000, the Abercrombie&FitchCo group launched the Hollister brand, mainly targeting the college students' consumption group. At present, the development of Hollister is even better than that of the group's brand name. The proportion of the two stores is 2:1. As of the last fiscal year of February 1, 2014, there were 587 stores running in Hollister, including 458 in the US and 129 in the international stores, while Abercrombie&Fitch operated a total of 275, including 253 domestic and 22 international.

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< p > including Abercrombie and GillyHicks, the total number of stores in the last fiscal year was 1006.

The Hollister brand recorded a net sales of US $2 billion 128 million for the whole year, accounting for more than 50% of the group's total revenue of US $4 billion 117 million.

However, the Hollister brand's annual sales decline of 14% is also higher than that of Abercrombie&Fitch's 10% and Abercrombie's 5%.

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