The Traditional Way Of Brand Investment Is In A Predicament.

< p > 2014, although the major brands launched various preferential policies for investment promotion, dealers were still watching.

In 2013, a group of data from China's retail industry made dealers discouraged: 10% profits, 20% draws, 70% losses, and dealers' enthusiasm for joining the ice age.

With this ice and fire, the Internet, < a href= "http://sjfzxm.com/news/index_s.asp" > children's wear > /a > the first brand green box, joined hands with Disney and Massey to launch the "O2O" project. Just now, the news of ordering products in May 27th and 28 has just started, which has attracted more than 400 dealers' hot enrollment, and quite a few of them have been pferred from offline to online.

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A message from the P green box shows that a fierce channel is changing.

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< p > < strong > dealers encounter the channels of /strong /strong > < > >

Less than P, innovation and pformation have become the most frequent words at the beginning of 2014.

In the past 2013, e-commerce has been the most popular.

At the end of the year, Tmall and Taobao promoted sales at a rate of tens of billions of dollars, making traditional retailers "very hurt".

The injured dealers also suffered from the impact of the electricity supplier. They showed positive participation and bold ideas in the channel innovation.

After some traditional enterprises have stepped up the pace of "touching the net", some dealers have begun to think about going online, hoping to get a slice of cake on e-commerce.

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< p > however, it seems that the a href= "http://sjfzxm.com/news/index_s.asp", the electricity supplier /a, is dumb enough to eat Coptis chinensis.

Consumers do not buy goods without discount or double eleven activities.

Product homogenization, vicious price war and other issues have been hanging on the head of the electricity supplier, Damour's sword. In addition, the cost of electricity supplier flow is increasing. Online brands must purchase traffic to reveal the fact that they have become an indisputable fact. That is to say, the end of the era of e-commerce bonus is also forcing the pformation of online brand businesses. Relying solely on the purchase flow to form a sales model has become a bottleneck for the development of online brand businesses.

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< p > recently, the first green brand of children's clothing online has joined hands with Disney and maxixi to launch the "O2O project" and the tens of millions of online dealer training programs, bringing new directions for the dealers who are in confusion.

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< p > < strong > green box O2O project, tens of millions of online dealer training plan strong attack < /strong > /p >

< p > distributors not only see the green box's powerful online sales resources integration and activity resource sharing capabilities, but also look at a series of actions of the green box on the "O2O" project: setting up experience shop in green box line, issuing green box membership card and sending mobile terminals, which not only means good profit margins, but also means huge customer traffic and full sales pformation.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > green box > /a > CEO Wu Fangfang introduces that the experience shop of the green box line in the community open will focus on "experience". The green box's brand love manufacturing, modern lady and maxixi join hands with Disney brand will appear in the offline experience shop, and these brand children's wear display only occupies 1/5 of the shop area, and the other 4/5's shop area will be used to build a children's paradise.

"Not only will there be all kinds of intelligence games in the park, such as green box replacement game, green box puzzle, green box, little designer, Disney game, interest English, etc., there will also be pirate boats, ocean balls, rocking chairs and other small amusement facilities."

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< p > these experiential games and facilities can no doubt prolong the time for children and parents to stop, enhance the popularity of experiential shops, and the experience shop under the green box line has become the "pedestrian engine", which has surprised the distributors.

What is even more pleasantly surprised is that the "membership card" system created by the green box, the membership card is in hand, and multiple profits are easily obtained, which is attractive to distributors.

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< p > "in the future, we will strengthen this network customer line experience mode."

According to Wu Fangfang, they are planning a new action, that is, the green box "membership card". The members of the membership card enjoy not only the preferential discount for buying clothes on line, but also the corresponding integral system.

It is worth mentioning that the future green box membership card will integrate children's entertainment, children's photography, children's early education, children's catering and other children's related industries brand, which is like a small boat boarded an aircraft carrier, forming a large industry of children.

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Besides P, there is still a lot to be learned about the small membership card.

It is reported that each member card has the unique code, and for distributors, it can get the profit of the green box according to a certain proportion through every order purchased by the card customer.

At the same time, the operator can also choose to take the initiative to hit the shop, and free the membership card within 5-10 kilometers around the shop.

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< p > it is worth mentioning that in the trend of mobile Internet, the green box has also entered actively, and has worked with Tencent to develop WeChat platform and link WeChat shops. Up till now, green box WeChat and micro fans have reached about 200000.

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< p > in addition, the green box tens of millions of distributors training plan this series of supporting policies and content, let dealers call to force.

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< p > Wu Fangfang said that this is a brand marketing concept of the whole network: "brand dealers must be multi-channel sales, now online is more and more like offline play, equal to offline distribution mode to online."

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< p > with the words of Yuan Feng, general manager of the green box strategy center, "green boxes know more about the language of distributors, and they can tailor marketing plans to them to make clothing plans and marketing plans, so that sales will be more rhythmic and more profitable, and distributors will have more profit models."

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< p > Yuan Feng said, the green box tens of millions of distributors training plan will specially build online training platform, arrange personnel to start hand to hand explanation from the basic operation mode, in addition, arrange remote tutoring and other online guidance; regularly organize expert consultation, help distributors diagnose shop image, brand promotion and other issues, diagnose 3-4 times a year, and issue diagnostic reports to help dealers improve brand sales performance; take Juhuasuan activities in the name of brand, and then give the dealer the opportunity of drainage activities to share the flow bonus.

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< p > no wonder dealers say that the brands with green boxes are so strong that they are hard to make money without making money.

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