Children'S Wear Forum: Online Marketing Reform Is More Than Just Service.

< p > China children's wear Forum -- the marketing pformation under the Internet thinking is held in Zhili Town, Huzhou, Zhejiang province.

This forum invited Yin Donghong, general manager of Shanghai hi tech Network Technology Co., Ltd., Jiang Mingjie, general manager of The China Academy of Art, Shanghai Design Institute, vice president, Professor, Fan Kaixi, Hangzhou run Dong Garments Co., Ltd. and Zhejiang jenbonny Clothing Co., Ltd. as the main speaker.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp >" Feng Dehu, vice president of the China clothing association < /a >, said: "now the electricity supplier subverts the traditional" a href= "//www.sjfzxm.com/news/index_c.asp" sales "/a" view "has been very hot. At this stage, it is more necessary for enterprises to keep cool headed and figure out who I am.

In fact, all kinds of electricity providers, O2O, micro marketing, are tools that enterprises can use, a channel.

If companies want to apply these tools rationally, they need to know who I am and what I want to do before they can apply these channels and tools.

In the new situation, enterprises should actively adjust their posture and development direction in the market, and seize the position of net sales.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > Yin Dong Hong < /a > is the founder of micro marketing and the practice expert of e-commerce innovation mode.

He shared with the companies here that "pigs can fly in the draught". Yin Donghong said: "what this phrase means is that under the change of the times, businesses are no longer just about services and products, but the ability of thinking of corporate leaders.

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< p > 2014 is the first year of mobile Internet micro marketing. When we live in the Internet era, we must quickly grasp the changes and accept changes.

If you want to fly, you need to set up your own Internet intelligence agency. In addition to looking at the report, you need to pay close attention to five indexes: Baidu index, which reflects the attention of key users and media; the trend of Google refers to the change of search keywords and the amount of search on the Internet; the micro index refers to the trend of micro-blog keyword and WeChat's change; Taobao index, the market and trend of goods on Taobao; the Youku index is based on the publicity of some products and the search category of products.

Only by mastering these five indexes can enterprises grasp the pulse of Internet marketing better.

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< p > Professor Fan Kai hi has explained the notices of marketing in the new situation from the perspective of theoretical structure and brand publicity.

He said: "for consumers, the most direct impression of a brand or product is the impression of advertising.

Especially the video advertisements circulated in the subway of the big cities, no matter the consumers intentionally or unintentionally, as long as they keep their eyes open, they will see that this compulsive advertisement is the most easy to exert an imperceptible influence on consumers.

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