The Fourteenth China (Shenzhen) International Brand Clothing & Accessories Fair

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian introduced to you in 2013 Shenzhen clothing industry output value of about 180000000000, profit margins oversold cars.

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< p > in the fourteenth China (Shenzhen) international a target= "_blank" href= "//www.sjfzxm.com/" brand clothing, < < /a > a target= "_blank" href= "_blank" > dress > trade fair, people are pleasantly surprised to find that the Shenzhen trade fair, which is called "booster" by Su Youpin, is making a new turn from the traditional professional trading platform to the creative design exhibition.

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< p > "What" s yours? Your attitude? "This slogan, which has been calling for two years continuously, is more clangorous at the current Shenzhen trade fair.

Reporters at the exhibition site to see that the major brands competing "show" fashion attitude, has become a "landscape."

The six major brands of the fashion group, the great brand of "brink of life", give the creative art exhibition the meaning of fashion life. This is a fashion attitude; and the cross border trial of the pink wardrobe is showing the different fashion attitude to the industry. The original musical can also carry fashion, music, life and dream; but when watching Lev Eddie's "gracefully walking with enthusiasm and self confidence", the footsteps of the flyover towards life style are also displayed in fashion.

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< p > < strong > the contribution rate of profit and tax exceeds vehicle sales < /strong > < /p >.

< p > 70 thousand square meters of exhibition area, more than 3000 brand booths and famous enterprises from 18 countries and regions. The fourteenth China (Shenzhen) international brand clothing and accessories fair, which is based on the multi creative display of this framework, brings to professional buyers Shenzhen's "fashion style" gluttonous feast.

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< p > Authoritative people believe that it is Shenzhen's "fashion attitude" that makes Shenzhen's clothing stand out in the country and creates a "Chinese women's clothing look at Shenzhen" industry pattern.

According to the introduction, only in the first tier cities in China, there are more than 60000 stores and counters in Shenzhen.

According to other statistics, 6 of every 10 brands of domestic brands sold in major shopping malls in the first tier cities of China are from Shenzhen's < a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a".

Women's clothing brands such as "Mass Phil", "movie", "monsoon", "pink wardrobe", "card Dun ton", "VIN snow", "Yi Hui", "Providence", "grand" show, "Lady house" have already played a decisive role in Chinese fashion industry, especially Mass Phil and movie have all crowded into the international market.

In 2013, the clothing industry in Shenzhen realized an output value of about 180000000000 yuan and a total export value of more than 8 billion dollars. The profit margin and tax contribution rate of a set of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a exceeded the sales of automobiles.

From industrial cluster to "fashion Silicon Valley" < /p >

< p > Shenzhen women's clothing can stand out in the whole country. First of all, it benefits from a more mature and perfect market economy and a free competitive market environment.

In recent years, the Shenzhen municipal government and trade associations have been exploring the way of pformation and upgrading of the garment industry of < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a >, and promulgated the "Shenzhen textile and garment industry structure adjustment plan" to push forward the development of textile and garment industry.

In 2003, the Shenzhen municipal government joined hands with industry associations to locate waves and plan the construction of garment industry gathering base.

In 2011, the "big wave clothing base" has been upgraded to "big wave fashion creative city".

The fashion creative city carries 30% of Shenzhen's fashion and creative industry, with an annual output value of 60 billion yuan, and more than 300 domestic and foreign top fashion brands headquarters here.

At present, the construction of big wave fashion creative city has begun to take shape. 8 enterprises, such as Huaxing and shadow, have been put into operation in the big waves. The main building of 6 enterprises, such as "Mansfield" and "Hai Jun", will soon be put into production. 8 enterprises, such as Heng Yun and AI Tai, are planning to start construction. At the same time, a group of fashion and creative headquarters enterprises have been moved into the park.

At present, the big wave fashion creative city has become the "fashion Silicon Valley" of the high-end talent gathering and exchange cooperation between Shenzhen and even the national fashion industry.

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< p > < strong > "point cloth into gold" weaving creative industry < /strong > < /p >

< p > with the "three to one supplement" and "OEM" production industry, Shenzhen garment industry has completely broken away from the past "more than 3" - the number of manufacturers, the number of processing units and the number of employees, and from the previous "three low" - low technology content, low gross margin and low staff wages to the high value-added creative design industry pformation and upgrading, the whole industry presents a new trend of innovation and development.

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< p > according to the introduction, at present, there are more than 3500 garment companies in Shenzhen, with 400 thousand employees and more than 1200 private brands. The whole industry is developing acceleration with creative design as the center of development. A group of excellent original designers have become the backbone of Shenzhen's brand clothing.

With innovation and creativity, clothing is like having a soul. It is no longer just a simple material product. It focuses on the attitude and pursuit of designers, as well as the connection and expression of artistic emotions between designers and consumers.

"The designer's thinking and ability determine the fate of the enterprise and decide the brand's height."

Zhu Chongyun, the designer and manager of Mass Phil fashion limited, firmly believes that excellent design and fusion of the unique ideas of international fashion and fashion can "make cloth gold."

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"P >" next year's Shenzhen Trade Fair will get rid of the traditional trade fair and push the original designer's creative display platform. "

Shen Yongfang, President of Shenzhen garment industry association, revealed this information to reporters. Creative design has come to the front of the development of Shenzhen's clothing industry.

On the T stage, the right to speak "/p".

< p > at this Shenzhen trade fair, a piece of news spread like wildfire to let Shenzhen fashion week emerge.

According to the reporter, in Shenzhen fashion people wearing their own brand for several years running in London Fashion Week, New York fashion week, can finally create the Shenzhen fashion week in China.

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< p > Shenzhen municipal Party committee secretary Wang Rong said that Shenzhen will take advantage of IMG's global resources, influence and expertise, as well as the power of the world's leading media, models and designers.

Shenzhen fashion week is expected to become the "top fashion week in Asia and the world".

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< p > "we walked for 5 years in the fashion week of London and went to the main show of New York fashion week. The next step is Paris."

Shen Yongfang said that along with the footsteps of "fashion a href=" //www.sjfzxm.com/news/index_p.asp > Shenzhen < /a >, we are walking out of the T platform is the internationalization process of Shenzhen's clothing brand, and it is Shenzhen's right to speak in the international fashion city.

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