Tod 'S Group Wants To Buy A Brand In France

Tod 's group has once again seen a bright future for the company. After experiencing double declines in revenue and net profit in the first quarter of 2014, the performance of the Italy luxury goods company is expected to improve at the end of 2014, and the digit growth will be achieved in 2015.

It is reported that the above view is expressed by Emilio Macellari, chief financial officer of Tod s group, at the recent Luxury / Finance summit held by the Milan stock exchange.

The wholesale channel adjustment carried out in Italy in 2012 allowed the Tod 's group to reduce its wholesale sales by more than 40%. Although it has considerable negative effects in the short term, it is conducive to the long-term development of the company.

On average, about 15 new outlets are opened each year, which has played a good role in promoting sales.

Emilio Macellari also confirmed that Hongkong, which occupies 10% of the group's sales, has shown a good momentum.

"Although we see the adverse factors caused by the turmoil in Hongkong, we firmly believe that the company's performance in the second quarter will be better than that in the first quarter.

During the turmoil, our sales volume continued to grow in Greater China. "

The full acquisition of the French brand Roger Vivier is an important plan of Tod 's. It has owned the production and distribution franchise of the brand since 2011, and the brand usage fee is about 2% of the wholesale sales, which will expire in 2016.

Roger Vivier in 2013 contributed 113 million 700 thousand of the euro's total operating income of 967 million 500 thousand euros, and gained 0.598 billion euros in the first half of 2014.

"Roger Vivier is the group's biggest profit brand. We are currently evaluating it.

Its possibility, because its accession will be of great benefit to the interests of the group.

Negotiations on acquisitions will begin in January 2015, "explains Emilio Macellari." if the group fails to continue to use Roger Vivier, it will lose a large part of its business.

The owner of the Roger Vivier brand is none other than the Della Valle family Private Companies, founder of Tod s. CEO, Tod's s group, is currently one of the two brothers Diego Della Della.

Tod 's group also controls brands such as Hogan and Fay.

The group is also ambitious about the future of Hogan brand.

The luxury sports shoes brand is the second largest source of revenue for Tod 's' group. However, it only focuses on the domestic market in Italy and has recently experienced a decline in sales.

In the first quarter of 2014, operating revenue accounted for 104 million 500 thousand of the total euro area income of 477 million 700 thousand euros, down 6.1% from the same period last year.

Group CFO said, "the brand has not shown its full value yet, and it still has great growth."

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It has a larger market than Tod 's and Roger Vivier brands.

Considering the decline of Hogan wholesale and its internationalization and electricity supplier, the brand will continue to develop.

If Hogan brand can achieve the same success as the Tod 's brand, it will earn 7-8 billion euros in ten years, not just 200 million euros a year now.

But anyway, it is a difficult topic to separate Hogan brand from the group at present. It is just a long-term idea of Diego Della Valle.