Star Promotion Brand Consumers Do Not Buy.

Here world Clothing shoes and hats Net Xiaobian to introduce to you is the stars do tide brand consumers do not buy "three minutes heat."

In a crowd of celebrities, the host of variety shows founded "Huan type". Her one vote star friend tried to promote in the program host, but no matter how hard it was to publicize, "Huan type" still did not enter the mainstream. Last year, after cooperation with Le bee net, the "Huan type" of the company was endowed with new concept and became a tidal wave of Internet sentiment and a hot sale on the Internet. However, after the upsurge, "Huan Xing" business returned to silence again.

If there is no relatively perfect management system, it is not easy for star tide brand to have a foothold in the market. Star brand operation needs to be added to make famous stars. brand Commodity overlapped to the market. "No man is good without thousands of days, and no flower is red at all." if the star rings fade, if the brand is not well managed, it will go down to the bottom and disappear. Someone who helped a star manage a store broke the news that many stars were only titled brands, and did not participate in the actual operation to get part of the contract money and other benefits. Some stars are only three points hot. After the idea of "cooling", the brand is shelved. In fact, if you want to have your own business rules, you can also find a way to save money. In order to have brand and considerable income, a star who doesn't have much business experience will go to a friend to help.

Compared with Gao Dekang, founder of Bosideng and founder of the founder of Boston, the time and the accumulation of brand and the bitters and bitters of operation are becoming more and more popular. In a media interview, pop singer talked about her doing the brand "Begins" and did not consider the cost recovery. It just took it as an interest and didn't care much about gains and losses. But the partners at the side are very anxious after listening. After all, they still need to know whether they can make money in business. It is a process to enjoy the brand operation and leave it to its partners. It is a process to enjoy the shop and follow the feeling. Business and profit are part of the partners' consideration.

In the star brand, the "NPC" brand created by "friends" and "friends" is more from their own businesses. The speed of making money in business is much slower than that of entertainers. When interviewed by the media, he talked about the brand management. He revealed a lot of worries. Clothing is not a good conquered industry. If the design deviate and the market estimates are wrong, it will directly lead to a large number of inventory. Most of the independent brands will have similar embarrassing experiences, that is, the scale of operation is limited, large factories can not match small orders, and small factories are difficult to achieve quality and quantity. Order 。 One of the main designers of STAYREAL, a new creative designer, said, "there was no scientific inventory control in the first year of its brand management, and a large number of inventories were found at the end of the inventory." After that, he realized that clothing management is not only in the design, but also in the management of this class. It needs to optimize the brand products, internal integration and many other aspects.

Chao Yi, who owns the tidal brand "AES", is not very famous. His brand, though small in scale, has a good reputation. In an interview, he said he did not want to buy fans only for fans. He hoped that the style of his design would make him feel bad if he did not listen to his songs and did not watch his own program.

Star investment is not an easy success, but it can rely on its fans to boost sales. But when we really get involved in the field of clothing, we will find many problems such as market layout, store location, inventory, operating cost, management system, finance and so on. If it is only nominal and playing tickets, the road to making money is bound not to go too far. However, celebrities with huge social networks may be able to take a shortcut through trusted friends and helpers.