Li Hua, President Of The Group, Is A Leader In The Chinese Professional Wear Industry.

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The Xiaobian net introduces the trend of culture and accomplishments of professional wear experts.

To be big and strong is the dream of every Chinese garment entrepreneur. How to realize this magnificent dream, every entrepreneur has its own unique "business".

In the clothing industry, people often use scale, profit and efficiency to measure the standard of a company's good or bad.

According to this standard, there are many good businesses in the industry. Why do many enterprises still fail to see the law of "thriving and thriving, and how they die?" a very important reason is that some enterprises pay too much attention to year-end sales profits and neglect the shaping of "soft power" in brand building.

However, in less than ten years, Li Hua, President of the group, succeeded in creating a "new China" brand and made the group become an expert in Chinese professional wear. The reporter had the honor to interview Li Hua, President of the group.

Positioning the new image of Confucian Businessmen

Ms. Li Hua is a new generation of Confucian businessmen who came from the birthplace of Confucian businessmen, because she began to see the Confucian Businessmen's "way to business" from childhood, and deeply realized the miracle success process of Confucian businessmen.

Such a background, such a growth environment, led to Li Hua's success in his pioneering career.

Nowadays, although it has become a new talent in the new business era, it has always been her custom to study and follow the ancient Confucian merchants.

This is also the original intention of Li Hua to make a contribution to the cause of Chinese professional wear. He borrowed from the way of business operation in Confucian businessman culture. She not only stays in the theoretical research, but also practices these profound means, methods and ideas from her own practice.

Intensive farming and fine refining

Why did the group develop so fast and the operation of the brand was so successful? With this series of questions, the reporter interviewed Ms. Li Hua, President of the group.

Li always told us: "there are many reasons. For example, the group has the only provincial research platform in the industry, and sits on the industry's expert think tank resources.

For example, we have invested heavily in infrastructure and internal management, and so on. Li said: "the key point is that the company has established the outstanding market position and social reputation of the group through cultural change and mode innovation, and this social reputation has won endless social resources and growth space."

Li repeatedly stressed: while creating material value for the society, the more important thing is to set up a positive and healthy spiritual benchmark. The purpose of creating material value is to better serve the society and repay the society. This is the fundamental social mission of an enterprise.

Practicing social responsibility

At present, the design of professional wear industry is identical and lacks originality. One-sided pursuit of high quality, neglect of functionality and practicality, price confusion and vicious competition have impeded the healthy development of the profession.

Li said: as a leading brand in the field of professional wear, Gen Hua must play a leading role in leading the industry, thus leading and promoting the development of China's professional wear industry and injecting a stimulant into the industry.

The industry is developing healthily and orderly.

Li has always seen the way of Confucian businessmen since his childhood. He has always followed a low profile and has a sense of social responsibility.

No matter how difficult and difficult the process is, as long as the cause is meaningful and valuable to society, it will persist.

Li said: "as long as it helps to create a harmonious society, she will always stick to it and do well.

It is not a reward for honor or money, but a supreme responsibility, and a glorious mission.

Thus it can be seen,

The construction of "hard power" is important, but the "soft power" in the building of brand culture can not be ignored.

Soft power is cultural strength, credibility, and also the best competitiveness.

Through its perfect combination of hard power and soft power, gunhua group has become a truly "professional wear expert" and has made great strides toward "Chinese professional leading enterprises".