The Rule Of Men'S Clothing Shop: Stir Men'S Heartstrings

To analyze the difference between men's clothing and women's clothing sales, the most basic thing is to understand the differences between women and men.

"Accumulated more than 4 years of men's wear sales experience, I have analyzed the male customers have some common characteristics: the purpose of purchase is strong, brand loyalty is high and fashion sense is weak, in view of these characteristics, we can beat each other."

PLAYBOY Hao Minmei, the store manager of Bai Rong World Trade mall, said confidently.

Men are not as keen on shopping as women are. As is known to all, men usually have goals in shopping malls.

At the same time, men are not as keen on chatting as women when shopping, or even become good friends with shopping guides. Therefore, doing the shopping guide for men's clothing stores needs to focus on simplicity.

"When I train shop assistants, I always emphasize to them that they should try to understand the customers' shopping needs in the shortest time, that is, the time, occasions and purposes of dressing, and try to impress customers with simple and vivid language while trying them on, instead of chattering, saying" good looking "is not nutritious.

Wu Xia, manager of the four Fu Street shop in St. Xi'an, told reporters about his sales experience.

"Actually, man."

The first choice is

As long as customers enter the store, it means that he trusts the brand to a large extent, and they generally disregard disliked or unfamiliar brands.

Wu Xia asked the shop assistants to show confidence first, and to convey this feeling of confidence to customers when choosing and explaining the styles.

Another important selling secret is to see if there are female escorts around male customers.

Of course, there are different ways to deal with the two situations of shopping and escorting women.

When a male customer comes to the shop alone, it is

The best time to develop its capabilities.

"Male customers are generally less sensitive to fashion and are easy to be influenced by shopping guide opinions. When shopping guides are very professional, they can greatly increase the rate of single sales."

Wu Xia told reporters about an example of an old employee in his shop.

This old employee is one of the highest salesmen in Wu Xia store.

When a male customer tried on a woolen suit, the old employee said to the customer, "the fabric of this suit is selected from Australia's Merino wool. This is a world-class material. You can feel it. It feels smooth and has no burr."

Like you often run outside the business people, this processed fabric has wrinkle resistant, easy to handle characteristics, very suitable for travel when wearing.

And its waist line design is a little bit closer than that of a normal suit, so that your shoulders are more straight.

This is what the old employee said when he tried it on. After five minutes, the boy paid the bill satisfactorily.

Wu Xia told reporters that this is because men pay more attention to the material and practicality of clothing than women. You have to make him feel value for money. They are more likely to be moved by professional guidance.

If customers are trying on them, they can only say "nice" or "excuse me" on the side of the shopping guide. This lack of logic and professionalism will be regarded as an annoying voice by customers.