The Trousers Industry Has A Long Way To Go.

A boss said that stocks were eaten.

The main factors of profit.

"High inventory has not only led to the crisis of the capital chain of trousers enterprises, but also hindered the renewal speed of products, and also made the profit level of enterprises seriously decline."

If so.

Because of the market saturation and oversupply, the extensive expansion mode before the trousers industry has faced great challenges.

De stocking is a "tough battle".

Where does the stock come from?

One industry insider said that in the pants industry, every 1 pants sold, manufacturers should prepare at least 2.5 pairs of trousers for inventory turnover, sometimes exceeding this proportion, resulting in a large number of stocks.

For example, the customer actually needs 100 pieces, and the retailer thinks 150 pieces are needed, and the agent will expand to 200 pieces, which will be 250 when reflected in the manufacturer.

Although the demand for terminal customers has not fluctuated much, it has passed.

With the enlargement of the agent, the order quantity will increase at the first level, and the larger the supply chain, the greater the order deviation.

Besides, the trousers industry still stays in the order meeting mode, and relies on downstream channel providers instead of consumers to provide market demand information.

In this mode, the real demand becomes a product that takes longer time.

As a result, consumers will see on a trouser brand shelves 3 months ago popular styles, will inevitably result in a decline in purchasing power, and most likely will lead to backlog of inventory.

Going to inventory is a long way to go.

In fact, many trousers enterprises compete to some extent rather than high volume, but go to inventory capacity.

Who will first clean up inventory to a reasonable level, so that the channel to restore vitality, who can be the first recovery in this low tide.

A trouser company said that in view of the oversupply, controlling inventory is the important task of the company. Agents and companies are cautious about issuing and accepting orders.

There are also many ways for trousers enterprises to stock up to the downstream sales channels, so that although the inventory of production enterprises has dropped, the stock of channels has increased.

In the absence of obvious improvement in the industry demand, the digestion capacity of the channel has not been raised, and the high inventory problem has not been solved.

The root cause of the problem lies in the "production and marketing mismatch".

Many people in the industry say, "a lot of companies are producing the latest fashion. They are always catching up with the trend rather than the trend."

However, the traditional form of single channel and information block also make inventory high.

Optimize supply chain or have a try

Almost all of the trousers businesses that have improved in performance have optimized their supply chains, while focusing on the retail experience and the technological content of their products.

Someone in the industry said.

Among them, channel adjustment becomes the key.

According to European experience, more and more enterprises have released data for dealers and set up supply chain synergy, and inventory cost can sink 40% in supply chain links.

Zara is a model of global supply chain management. Its supply chain includes four main links: product organization and design, procurement and production, product distribution and sales and feedback. Through the vertical integration and distribution of the entire supply chain, each link is compact and smooth, and the flow rate of products is improved at the greatest degree.

A trouser boss said that his company is referring to foreign experience, so that the supply chain includes product design and production, supporting product development, sales and service three links, to maximize the speed of product circulation.

Before the production is six months ahead of schedule, board, debugging, reproduction, will generate a large number of inventory problems.

Its team, through optimizing supply chain, combined with upstream manufacturers, made breakthroughs in production.

Pressing fabric is not pressed. It can change the style and adjust the order at any time.

Then optimize the pressing cloth, press the fabric without pressure, and put the white germ cloth into the cloth factory in advance, and adjust the color and quantity of the dyed fabric at any time.

In addition to the normal processing fee for factories, there are year-end dividend payments, prompting manufacturers to cooperate actively and form mutual interest communities, thus solving the inventory problem from the root.

In addition to the above factors, we should not neglect the most important design links in the industrial chain.

Homogenization of products, enhancement of R & D capability, improvement of product differentiation and market competitiveness are the key factors that cause consumers to purchase desire and solve inventory problems thoroughly.

In addition to production and

Links, but also from the retail point of view to solve inventory problems, to create a full channel sales model, to achieve linkage management upstream and downstream, and actively enhance consumer experience, but also effective way to reduce inventory.

We need to do well in the battle of inventory. It is not the voice of those who shout, nor the discount.