Casual Men's Clothing Or A New Bright Spot In The Market

Since there is no expectation that the existing women's wear, sportswear and bulk OEM business will have significant performance gains, Men's casual wear As a new market growth point, it has attracted much attention. Because there is no need for quick response like girls' clothing, men's casual wear will take advantage of the production environment of ASEAN (Southeast Asian Nations Alliance), with high quality products as the main guarantee.

First Men's wear Professional exhibition held

In order to open up the branded fashion shop, SPA and department store brand goods, TEIJIN FRONTIER launched the first professional ODM Exhibition for men's wear in early July. It was held in October for the second time, and the plan was held 4 times a year. The strength of TEIJIN FRONTIER is sportswear and uniform goods, but as a future development field, the company has turned its attention to fashion and fabric. For this reason, apart from enriching the men's wear area of the comprehensive exhibition, a separate exhibition was also held. Besides, it also promotes business development through cooperation with external planning companies and increasing sales personnel. At the same time, TEIJIN FRONTIER also has the advantage of SOLOTEX and other unique materials, giving full play to the advantages of manufacturing companies and providing integrated services from materials to finished products.

TOYOTSU FASHION EXPRESS also held its first solo exhibition of fashion menswear and SPA for the first time last winter. Second exhibitions were held this summer, and the exhibition will be held two times a year. In the field of men's wear, the company has deepened its cooperation with existing buyers in the aspects of sportswear, uniforms and shops along the street, and has also set up brand fashion shops and SPA as new targets to win their orders. As a result of the cooperation with well-known suit manufacturers, and taking this opportunity to expand cooperation with the collection brand fashion shop in formal dress. However, the company believes that the market for formal clothing is small, and that knitwear and casual wear goods will also be increased in the future, and the variety of commodities will be expanded. In terms of knitwear, Indonesia's cooperative factory has actual performance in the field of women's clothing. After it has been purchased, it will be able to expand the variety of products to men's products. Vietnam's cooperative enterprises have won favorable reviews in formal production, and will invest in it in the future. At the same time, the production of products corresponding to small batch production and integration from materials to finished products will be put into production in China, so as to clarify the responsibilities of each production area. Katayama Sunwoong, the director of the company, said: "without a solid production background, we can not develop products with characteristics, so we can not succeed in men's wear." The company wants to differentiate itself from materials such as moisture and waterproofing GELANOTS.

Tamura Ko held the menswear area for the first time at the comprehensive exhibition held in July. In the past, some men's casual wear exhibits were released in various women's casual wear and other exhibition areas. However, due to the increasing number of men's clothing orders, the company increased its publicity through independent exhibitions. The company also hired men's casual wear planning director from outside to enhance the planning power of products, and use the strength of the company, China and ASEAN supply system, to promote the use of Vietnam and Burma factories. In clothing OEM business, men's clothing, including casual wear and casual wear, account for only 10% of men's clothing, and will increase to about 20% in the future.

Catch customers who will spend money.

Since last year, YAGI has been actively involved in strengthening OEM business, while strengthening the brand business of existing department stores, while developing brand fashion shops and SPA new customers. Tota No, chairman of the company, said: "if we do not target male customers at 30~60, we will not be able to generate profits." Chang Hu long attributed the part of the customers to consumers who would spend money. The company set up a men's task team in a business class for this purpose. YAGI will take China as its main production site, and engage in concentrated business with excellent factories such as Vietnam, Thailand, ASEAN countries and Japan. The company will also promote the use of Japanese fabrics and Italy, Turkey and other imported fabrics processing clothing business in Vietnam. The company said: "while strengthening Men's clothing business The trend has been revealed, but it is not easy to enter the field. It requires the experience and production background of commodity manufacturing, and also needs to have a serious attitude towards the details and perceptual knowledge. To this end, the company convened a team of men who specializes in men's clothing business, striving to become an independent business department after three or four years. In the financial year, the company's sales revenue for men's wear increased by 20% at a time when the new customers were further deepened.

SB Planning, a leading casual wear chain store for men's wear, SPA and chain stores along the street, will strengthen its proposals for the collection of brand fashion shops and lifestyle shops. On the basis of low cost processing such as ASEAN and Bangladesh, the company will enrich planning groups to highlight its characteristics. In the team of more than 50, 20 designers and templet will be engaged in planning work. Half of them will be responsible for men's clothing planning. In addition, the company has set up a year-round exhibition hall, and Gibbon, President of the company, believes that such customers can talk at any time while looking at the commodities. The company hopes to take part in business by paying attention to store digestibility, enriching details and enhancing planning power.

Tanaka Machi, President of SUMITEX International, a highly praised menswear company, believes that the trend of high quality products is positive and the potential of market expansion is still there. For this reason, based on the ASEAN production in China and Vietnam, the company is restudying the potential of domestic production in Japan to cope with rapid response and small volume demand.

Although enterprises expect the men's casual wear area, the market is still limited compared with women's wear. Therefore, the focus of enterprises is to ensure their position through active new customer development.