Sanmen Group Invest In O2O Field

Yesterday, reporters learned from the three cell group that its plan is jointly invested with the Nanjing Xinjiekou department store Limited by Share Ltd (hereinafter referred to as Nanjing Xin Bai) to invest in Mei Xi Holdings Limited (hereinafter referred to as "Mei Xi Holdings"). At present, the three parties have negotiated and reached investment intentions. However, the foreign investment is still in the initial stage of contact, and no written agreement or agreement has yet been signed.

According to the plan of the three cell group, once the cooperation is finalized, it will combine Fraser's HouseofFraser (hereinafter referred to as HOF) with the holding of the United Kingdom's luxury shopping platform, the West fashion, and establish a company's cross-border electricity supplier system, and integrate resources to further develop the Chinese fashion consumer market and enter the O2O field.

　　 Investment in US West Fashion layout cross border electricity supplier

In April 2014, Sanbao Group acquired the HOF89% shares of British department store through its new Nanjing 100, becoming the largest shareholder. At that time, the three cell group had planned to introduce the old British retail store into the Chinese market. In the future, it will provide consumers with more choices and values of the commodity side through the combination of self, buyer and joint venture.

In fact, when communicating with peers, many points point out that the acquisition of the whole supply chain system through the acquisition of an integrated retail companies in Europe and the United States is an internationalization.

According to the new stage strategic planning Nanjing Xin Bai intends to make use of the accumulated experience, brands and customers in the 6 years of intensive cultivation in the field of fashion e-commerce segmentation, and establish the company's cross-border electricity supplier system combined with the advantages of the supply chain brought by its HOF.

American fashion was founded in 2008, is China's earliest luxury electronic business platform, since its inception, has always maintained a good sales growth and 3000~4000 yuan high passenger unit price. In 2012, the US West Fashion launched its online magazine "Mzine" to provide consumers with practical information about fashion trends and trends, and to increase conversion rate and increase user stickiness.

Cross border e-commerce is already a popular e-commerce mode because it can provide high quality goods from all over the world. But at present, the market is still dominated by individual purchasing, and this way of service and quality of products are hard to guarantee.

According to the introduction, the cooperation between American fashion and HOF can directly provide 100 thousand consumers with goods from fourth major department stores in the UK. The direct shipment from the United Kingdom ensures the quality and service of goods, and improves the service standard of cross-border e-commerce providers.

Analysts told reporters. Three cell group Through HOF, it has gained great recognition in the UK and overseas. At the end of the supply chain, there are many famous international brands and manufacturers seeking to enter and expand their business in China through cooperation with the company. It is of great value to import resources from the above supply chain through the electronic business platform. At the same time, it can establish sufficient operation experience for HOF self purchase and buyer's system, and make adequate preparations for future physical stores.

It is reported that the western fashion has opened the overseas direct mail channel in early 11, and the brand sold by HOF will help the platform enter the sea purchase market from the goods.

　　 Swap resources to grab fashion O2O market

This cooperation, HOF will help us and Western fashion to develop the offline market in terms of team and experience, and the western fashion will also help the old British department store catch up with the trend of the big bang business in China by exploiting its accumulated experience in the field of fashion e-commerce. The industry believes that this resource swap is intended to win the fashion O2O market for both sides.

"This cooperation will not only enrich the online fashion products of Western America, but also expand the SKU of overseas direct mail, and rely on the offline sales and mature team experience of HOF to realize the O2O strategic planning of the West fashion," Mr. Wang Hao, CEO, said in an interview with reporters. In its view, the addition of the US West fashion will not only further expand the online marketing channel for the Chinese market for HOF, but also enhance brand awareness in China. HOF also said that it will cooperate with all sides in its two strategic plans of O2O and sea purchase.

As an information-based, modern service industry as the core, with financial investment, business circulation, information services, health care, and real estate development, the five large scale modern enterprise groups have been integrated. The O2O group has recently been in continuous layout in terms of e-commerce, especially the online and offline linkage.

In May this year, the three cell group completed the acquisition of Mcglaughlin, and in October, it launched again to sign up for the handover network. At that time, Yuan Yafei, chairman of the three cell group, pointed out: "I never thought that the offline enterprises had the Internet gene, just like online companies do not have the same retail store genes."

Despite the rapid development of pure e-commerce, and constantly snatching the physical market, it is not allowed to overlook the strength of online businesses based on physical layout. Take the United States as an example, more than half of the top 10 e-commerce enterprises are offline retail brands.

Reporters learned from the three cell group, in the future, Mcglaughlin will position "healthy and beautiful", focus on and healthy lifestyle related areas, with the help of social media marketing development. Through the acquisition of the handshake network, the three cell group can supplement online channels, open up online and offline resources, and enhance its competitiveness in the O2O field.

Today, the addition of American fashion adds another chip to the O2O layout of the three groups. Insiders pointed out that, following the HOF's hand in hand with the West fashion, and in line with the local resources of the handshake net, the three cell group will explore more O2O retail mode in the future, so as to lead the pace of O2O layout in China's retail market.

From another perspective, the competition pattern of domestic comprehensive electricity suppliers has already been formed. Later, it is undoubtedly very difficult for those who want to surpass Taobao and Jingdong. Under this background, the development of e-commerce will become an inevitable trend in the next 5 years.

An industry source told reporters that at present, the vertical electricity providers in major industries are basically the same, and every vertical category may be followed by 2~3 large electric business. In terms of vertical electricity providers, Mcglaughlin, the health group of Sanzhou group, and the western fashion of high-end fashion, are forward-looking investments.