How To Avoid Misunderstandings In Clothing Store Holiday Promotion

The theme of holiday promotion depends on brand spirit.

Holiday promotions are often seen as

The special means used to sell sales volume pay more attention to its actual effect, that is, the promotion of sales volume is a short-term behavior.

But judging from the overall operation of clothing stores, holiday promotion is also a part of the clothing store's specific business behavior, and it also bears the role of realizing the strategic objectives of clothing stores.

On the whole, brand spirit is

The core of store management is the operation of clothing franchises, which is centered around the core of brand.

Of course, holiday promotion is no exception.

Therefore, holiday promotion must focus on the spirit of brand.

More importantly, the product function can be similar, but the brand spirit is often not learned by other clothing brands. It is the accumulation of clothing brand in the long term development, that is, brand spirit often has distinct uniqueness.

In the specific implementation, we should pay attention to the following two aspects.

First, the theme of holiday promotion should be unified with brand spirit.

Secondly, the details of holiday promotion should reflect the spirit of brand.

Holiday promotion, system planning is more important.

Generally speaking, a part of

It has strong guerrilla nature and randomness in holiday promotion, and the annual planning is not strong.

Of course, some small and medium-sized clothing stores can make use of their flexibility and decision-making concentration to achieve success in special events. However, the lack of annual systematic promotion can often not form resultant force, which leads consumers to not recognize the continuity and unity of brands.

First, make clear the purpose of holiday promotion.

Generally speaking, the purpose of holiday promotion is usually to rush sales, but not only that.

In order to recommend new products just to consumers during holidays, some shops often bind sales with old products.

Of course, we can also use the main old product as a form of gift.

The key is to understand the purpose. Only in this way can the holiday promotion get twice the result with half the effort.

Misunderstanding of "promotion = low sale"

For a long time, holiday promotion often falls into a misunderstanding, that is, promotion is selling at a low price.

The price is already too low to be low, and then low there will be no profit.

As a result, business has fallen into a situation of "no sales promotion and death."

In fact, the application of low price strategy depends on how high the price sensitivity is.

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume.