Wearable Device Industry Has A Long Way To Go.

First, wearable devices are thundering and heavy rain.

Data reality, in the Internet Group, people who know wearable devices are still many, but willing to use only 2.9%, this ratio is still relatively low.

On the one hand, it shows that the potential of the market is very large. On the other hand, it shows that the wearable devices have not yet found the pain of people's needs, and there are too few people to use.

From the type of use, you can use whatever you can buy.

And it's closely related to mobile phones.

Smart eyes are so busy that they can't buy them.

Samsung's smart watch, Xiaomi's smart Bracelet sells along with mobile phones, and users get a convenient money.

So these two kinds still account for quantity advantage.

From the access channels, technology websites are the main users of wearable devices.

And then the official website and shopping website. Network media, especially professional media, play an important role in the promotion of wearable devices.

After calculating the percentage of users' purchase, about 3/4 of them paid their own money. If the utilization rate of the front 2.9% was counted, only 2.17% of the users paid for the wearable device.

From the perspective of channels, the official website and the physical store are also important channels for mobile phone purchase, indicating that the wearable devices are closely related to smart phones.

The satisfaction rate is almost the same as that used, the function is too small, the battery continues to run, and the trouble of connecting the mobile phone is three main reasons.

Poor experience and little use are the main problems of wearable devices.

From these data, wearable devices are still in the toy stage. We can see the introduction of technology media. When you buy a mobile phone, you can play it by the way.

The products that have been widely accepted have yet to emerge.

There is a very interesting number in the survey, the proportion of students is 20%, and income is unwilling to disclose 18.1%.

The proportion of non - income students in wearable equipment is not small.

From the crowd, from junior high school to university culture, the backbone of the 20-40 year old society is also the main force of wearable equipment consumption.

Wearable devices are willing to be accepted by the backbone of society, but this shows its potential. At present, it is not a product problem, but a user problem.

Conclusion: according to the findings of Tencent, wearable devices have been recognized by netizens and have high popularity in mainstream population.

It has great market potential, but because the current product is not attractive enough, the experience is not good.

People's satisfaction and desire to buy are relatively low, and they remain in the stage of toys.

There is still a long way to go from potential to sales.