Can Yu Garden Mall Relocate Its Success After Attracting Investment And Expansion?

Yu Garden mall said that Yutai real sincerity Commercial Plaza, as the upgrading and pformation project of Yu Garden in Chengxiang, will become the core project to enhance the business level of the old Yu Garden and accelerate the formation of the business, tourism and cultural structure of the business district.

With Disney's future opening in Shanghai, it is estimated that the number of new tourist population in Shanghai will exceed 15 million, and the Yu Garden business circle will benefit from it.

The project will integrate the Bund's financial culture and old Chengxiang culture into a multicultural area. It will become a symbolic area for the integration of Shanghai culture and international fashion culture.

It is worth noting that the Town God's Temple business circle is very special. As a famous tourist attraction in Shanghai, it can attract tens of millions of tourists a year, but most of the formats are priced at the same price. So in addition to gold and jewellery, the overall consumer price is not high. If you still take the fashionable road of Yu Cheng, then the positioning of fast fashion is not in line with the temperament of the commercial circle. If you take the old Shanghai route, it is in line with the positioning, but the surrounding areas are all similar formats, and the competition is very fierce.

The insider said.

Many local businessmen reflect that Town God's Temple business circle has always existed.

Entanglement, initially due to the Yu Garden tourism projects and led to the surrounding Shanghai old street and other businesses, so the overall positioning of traditional industries, in order to protect and introduce more traditional handicraftsmen, but also once adopted low rent means.

However, the positioning of too traditional and parity also makes Town God's Temple business circle face the problem of management confusion and commodity homogenization. However, it is also very difficult to pform fashion or other positioning, which makes the pformation and pformation of the "golden old business circle" face certain challenges.

It is worth noting that the acquisition of the city's fashion project in Guangdongis a specialty of the uncompleted residential buildings. It is a real hunter gatherer. Its pformation projects in the industry are mostly old. There have been media reports that the project in Tianjin has been slow-moving.

Lu Qilin, director of the Department of real estate research, said that the Yu Garden still needs comprehensive pformation, with the majority of the old residents in it, which may affect the taste of the whole business circle.

Yan Yuejin, a well-known insider in the real estate industry, pointed out that the government regulation of "old reform" has been constantly strengthened, and the "grey area" is more pparent. Such a business model may be tested.

"Guangyao East" in Zhongguancun, Beijing, Guangyao Oriental Times Square and Yu City fashion is the same problem, that is, the flow of people is very rare, such "old change" project is very old, and does not meet the needs of modern consumers.

Yan Yuejin believes that these old projects are becoming less competitive than new ones.

And for

The bigger test is the competition around Huaihailu Road, people's Square, the Bund and the upcoming Dong Jia Du business circle. What's more, Town God's Temple business circle does not have a good drainage design. Most people are wandering around the floor, but there are few people in the upper level shops.

The profit margin of the "old reform" project is not so considerable. It may still need to change the investment mode.

Such special projects may not meet the requirements of traditional investment and need to think more. "

Yan Yuejin thinks.