Nike Releases On-Line Shoe APP "SNKRS" Sports Shoes

Less than a week after Adidas released APP, Nike also released a App:SNKRS for shoes.

Through this APP, customers can not only buy Nike's official shoes, but also check the order status in real time reminder.

Customers can put their own

And color preferences are stored in APP to save time for shoes, and APP will present its design story behind every sneaker.

These functions sound familiar? Yes, because the week before the new Kanye West shelves,

The APP has been released the first time, APP is called Confirmed, the customer booked.

Once we get to the store, APP will vibrate to remind shoppers to go to the nearest physical store to pick up the goods. This business is only implemented in New York.

The APP launched by Nike is still in the stage of trial download and experience. The official version will be on APP Store this spring.

We are curious to see which APP will have higher installed capacity and activity in the future.

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In the era of mobile Internet advancing vigorously, as the earliest children's clothing brand in China's children's wear industry, China's top ten children's wear brands and the water boy's children's clothing of Beijing's famous trademark, the actual action shows how the children's clothing industry should treat the fans economy.

A few days ago, Wang Lei, director of marketing of water boy's children's clothing, said in an interview with the author that it is very necessary for a brand to have a group of loyal fans.

In the children's clothing industry, we are no stranger to "fans economy".

In the Department Store era, the VIP membership system of offline shop terminals can be understood as one of the fans economy.

But this is different from the fans economy in the Internet age. Fans do not have great dissemination.

In the Internet era, every fan is a self media individual who spreads and conveys various kinds of information to people around them every day, and the good information pmission of fans can bring better popularity and reputation to the brand.

To this end, the children's clothing is also actively doing WeChat marketing, micro-blog marketing, through online and offline interaction, so that more consumers become brand fans.

Wang Lei believes that fans or consumers like and willing to buy your brand? In fact, no matter how the fans economy is marketing, consumers and users are most concerned about whose products are most worth buying, so the lifeblood of the fans economy must be high quality and cost-effective products.

It is the ultimate value of the fans economy to satisfy customers with high quality products and services and let them sincerely recognize and love your products and drive brands with products.