Building A New Pattern Of Children's Clothing Industry Development

In March 19th, the first Summit Forum on China's children's clothing industry was successfully held at Shanghai National Convention and Exhibition Center. This forum is from China. clothing As an organizer, the China Association of clothing and children's clothing Specialized Committee and children's wear magazine are the organizers.

As the 2015 year of China Children's wear The first annual discussion on the development of children's clothing industry was held in the industry. The theme of the forum is "building a new pattern of children's clothing industry development". We explore the path map of the industry development of children's clothing industry in the next 5 years under the new normal, so as to discuss the overall plan of children's wear development and reconstruct the new advantages of children's clothing industry.

In 2014, the scale of children's wear market in China exceeded the 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's wear market will have broad market prospects in the future.

Under the new normal, children's clothing industry has entered a great change era. Children's clothing industry is changing from "quantity consumption" to "brand consumption" and "return product". This forum is the first children's wear industry summit forum for children's wear in China after moving to Shanghai, focusing on the most direct market and consumers, focusing on the quality of children's growth and growth, focusing on psychology, health and environmental protection, and exploring innovative methods and tools to comprehensively enhance the new advantages of children's clothing brand and market value creation.

The forum invited the China clothing association and famous brand A group of leaders and representatives of associations, well-known children's clothing enterprises, Internet industries and other related associations have been offered a feast of thought and insight. Wang Zhuo, vice president of the China Apparel Association; Wei Lin, director of the media association of the China Textile Industry Federation; Jia Wei, director general of Specialized Committee, China Apparel Association; Specialized Committee, director general of children's wear of China clothing association; general manager of Zhejiang Semir apparel and general manager of balbbara; Xu Bo, chief strategist of HAVAS, Shanghai; Wu Fangfang, general manager of Shanghai Green Box Technology Co., Ltd.; Wu Liangjie, chairman of Toyama Pml Precision Mechanism Ltd, Liaoning, President of Liaoning Business Department Store Co., Ltd., Xie Aimin and so on.

Wang Zhuo, vice president of China Garment Association, mentioned in his speech that we have the best industrial chain and the largest market in the world. Chinese children's clothing enterprises should consider how to innovate in the process of procurement, design, production and sale on the basis of the original industry, how to build a new pattern of children's clothing industry, reconstruct new development advantages, and expand from cost scale expansion to value creation.

HAVAS, chief strategist of Lingzhi Shanghai, Zhang Zheng, made the keynote speech of "brand building in the social networking era". She explained how to brand in the social networking era from five aspects: brand appeal, brand consumer relationship, brand arrival rate, brand investment return rate and brand value.

Balabala (Barbara), following the changes in the new development environment and consumer environment, continues to upgrade its brand. Taking the new generation of consumers as the core, based on brand positioning and new marketing environment, through the diversification of personalized marketing tools, we join hands with consumers to open up brand new horizons.

As the first brand of Chinese children's wear network sales, the green box, Wu Fangfang, general manager of Shanghai green box Network Technology Co., Ltd., brings us a keynote speech on the Internet of physical shops. She pointed out that in the face of O2O, enterprises should be well prepared, and take the green box as a case to point out how to use the wireless Internet to transform traditional shops.

Toyama, as the pioneer and leader of high-end computer sewing machine, Wu Liangjie, chairman of Shanghai Toyama Pml Precision Mechanism Ltd, has brought a brilliant speech on "accelerating the upgrading of equipment", and pointed out that Toyama can reduce the pressure to achieve the upgrading of facilities for the majority of users.

Xie Aimin, President of Liaoning Xintiandi commercial department store chain Co., Ltd., made a keynote speech on the "business model innovation of China's baby and baby industry". In his view, in the next 3-5 years, China's maternal and child industry will usher in a golden period of development, but also a shuffle period. The specialized retail chain mode of mother and infant will become the development trend of the industry. Specialized services, industrial mergers and acquisitions, channel fission, market segmentation and innovative business models will bring new opportunities and challenges to enterprises.

As the highlight of the forum, the 2014 China Media Award for children's wear industry was also announced in the same period. 17 companies have won the award of influence by virtue of their unique advantages in the field of competition. 织里(中国)童装城荣获中国童装面辅料最佳采购基地大奖、虎门富民童装中心荣获中国童装最具活力市场大奖、巴拉巴拉荣获中国童装最佳营销品牌大奖、绿盒子荣获中国童装最具创新力品牌大奖、富山缝机荣获中国童装最佳缝纫设备供应商大奖、杭州中赛实业有限公司荣获中国童装最具渠道整合创新奖、U-JAR荣获中国童装最具艺术风格大奖、今童王荣获中国童装动漫最佳创意大奖、好加宝仔荣获中国童装最具诚信品质大奖、林芊国际荣获中国童装最具时尚创意大奖、G100荣获中国童装最具安全健康大奖;誉尔赛荣获中国童装最具社会责任大奖;蓝铂荣获中国最具优良品质儿童家纺大奖;棉小兜荣获中国最具安全生态儿童家纺大奖、欧贝儿荣获中国童装最佳搭配大奖、萌动新天地孕婴童连锁商城荣获中国童装最佳合作商场大奖、FOLLI FOLLIE荣获中国童装最具市场价值大奖。