10 Reasons For Attending The 2015 Guangzhou International Fashion Festival And Guangzhou Fashion Week

As the highest professional brand in Southern China area clothing The annual Guangzhou International Fashion Festival and Guangzhou fashion week will open the curtain in September 18th this year. 20 countries, 1000 enterprises, 30 thousand square meters, 380 media, creating original pioneers, leading the fashion trend, sweeping the storm center - Guangzhou Pazhou, how can you be absent?

1. Government background: the 2014 Guangzhou International Fashion Festival and Guangzhou fashion week jointly organized by the Guangzhou Municipal People's government, the Guangzhou economic and Trade Commission Organization, the Guangzhou apparel trade association, the Guangzhou economic and Trade Exhibition Service Center and the Guangzhou Yijia Exhibition Service Co., Ltd. came to a close in August last year. As a global garment production and marketing base, Guangzhou clothing festival, as a key support project of the government, has been included in the work report of the municipal government. Mayor Chen Jianhua has accompanied the city leaders to visit the museum and to place orders for online shopping shirts.

Two, long history: the Guangzhou International Fashion Festival was first established in 2000, which lasted for 15 years. The organizing committee has accumulated a strong database of professional audiences. Since 2012, it has been repositioned professionally by the exhibition company Guangzhou Yijia Exhibition Service Co., Ltd., in line with the development trend of the industry, closely integrating the "professional, fashion, international and high-end" exhibition targets, fully integrating resources, innovating fashion elements, developing channels for domestic and foreign markets for enterprises, carefully planning and seeking practical results, leading the original fashion and fashion consumption culture, and creating a new vision of "Asian fashion capital".

Three. Global participation: the Expo will host nearly 20 countries in the world. Clothes & Accessories Brands, manufacturers, equipment, accessories, original designers and e-commerce enterprises attended the exhibition. Over 15 professional traders, traders, distributors, manufacturers, fashion buyers, advanced custom consumers and apparel industry chains from over a total of more than 3000 countries participated in the exhibition. More than 3000 enterprises participated in the exhibition. 55 domestic and foreign textile and garment associations participated in the exhibition. More than 30 business consulates in the Guangzhou consulate attended the exhibition, and more than 10 professional market groups participated in the exhibition.

Four, the industrial advantages: Guangzhou international Guangzhou centered Pearl River Delta as the global clothing distribution center, production base, sales base, has the national 1/3 clothing production enterprise, the output exceeds the national 2/3, has Guangzhou, Dongguan, Shenzhen, Zhongshan, Foshan and so on 26 textile clothing industrial clusters; Guangdong is China's largest leather, leather goods and bags, footwear production base; in summary, in the textile and garment industry, there is a saying "get the Guangdong to win the world", as the global sourcing base, the market sales center of the Southern China area, and the forefront of the latest international technology and information release, also determines the inherent advantages of the exhibition.

Five, geographical advantages: Guangzhou is adjacent to Hong Kong and Macao, and radiated Southeast Asia, with convenient transportation and favorable geographical environment. The China Import and Export Fair is the largest exhibition hall in Asia and is well known all over the world. It is an ideal venue for holding large-scale international brand exhibitions.

Six, the courage to innovate: in the past two or three years, the development of China and even the global apparel industry chain has undergone tremendous changes. Fast fashion, online shopping, slow life, O2O new industries emerge in an endless stream; brand homogenization is serious; consumption personalized demand is not satisfied; Guangzhou clothing festival conform to the development trend of the industry, from the introduction of big brands to transformation to support the original, personalized, distinctive brand development enterprises, through various forms of activity to build a communication and trade platform between them and buyers.

Seven. Purchasing platform: Guangzhou international garment Festival and Guangzhou Latest fashion Zhou is committed to building a complete industrial chain of clothing industry, including clothing and clothing brand thematic exhibition, OEM/ODM OEM processing special exhibition, textile garment accessories exhibition, original designer and private custom thematic exhibition and e-commerce thematic exhibition. Different sections are buyers each other, saving the cost of enterprise procurement, and creating a one-stop shopping platform for textile and garment industry.

Eight, technology Dance: in 2015, the exhibition will combine fashion and technology to introduce the latest trend of wearable device exhibition area. In recent years, with Google glasses as the representative, wearable smart devices have sprung up like mushrooms. Apple, Samsung and other technology manufacturers have laid out the field of wearable electronics in advance, and the field of medical devices has also set off a "wearable revolution". Smart wristbands to smart foot rings, from smart watches to smart glasses, from smart running shoes to smart jackets, wearable devices are becoming more and more diverse; the industry boundaries between clothing brands and digital platforms have begun to become blurred and difficult to distinguish. Guangzhou wearable equipment exhibition will create an international wearable device exchange platform, so that professional buyers, industry audience and consumers can fully experience the innovative fashion life brought by "fashion sword dance technology".

Nine, Pazhou Chai: this year, the organizing committee will be transformed and upgraded again. Through the exhibitors' static strength display, the exhibition will be organized in a variety of forms, rich and colorful, with remarkable results in the same period, such as the high-end brand and e-commerce forum, the famous brand T release show, the Chinese fashion customization senior competition, the cheongsam Arts Festival, the business dress and student wear competition, the international trade matching meeting, the private custom and fashion salon, the provincial and provincial textile and Clothing Association recommended brand exhibition, the original works of many original designers, fashion static, etc., providing a platform for the most supportive development exhibitors with strong publicity and market development channels.

Ten, support for originality: 2015 Guangzhou International Fashion Festival and Guangzhou fashion week will conform to the new trend of garment industry development, respond to the consumer demand of the society, base on supporting small and medium garment brands and growing brands, further support the original designer and designer brand, do fine work, fully integrate and play the comprehensive resources superiority of the apparel Festival platform, further promote the originality, brand and individuation of Chinese garment industry. Last year, the senior custom exhibition area was greeted by talented designers such as Qi Tu, Tan Jintao, Liang Naxin, Yuan Shijing, Yang Baozhi, Miao Jie, Zheng Wei, Zhang Xi Sheng, Wang Cheng, and other high-ranking brands such as black gold men's wear and Tan Pao Pao. This year's exhibition has added special exhibitions: 2015 Guangzhou international private custom and designer brand exhibition, combined with It 's Me China fashion advanced customization and original design invitational tournament, and the experts in the field of fashion, including experts, such as experts, scholars, experts, experts, experts, judges, etc.

Eleven, strong publicity: in the invitation of professional spectators, in addition to the 150 thousand professional spectators gathered over the 3 3 years, this year has developed 200 thousand precise and effective professional buyers database, combined with 55 domestic and foreign textile and garment associations, 380 cooperative media, and more than 30 national business consulates in Guangdong, and invited more than 30 strategic partners to invite professional spectators to provide further protection for enterprises to achieve the best exhibitors effect. It is expected to attract more than 3 professionals, and 90% exhibitors will further expand the exhibition area.

2015 Guangzhou International Fashion Festival and Guangzhou fashion week will further comply with the development trend of the industry, build a bridge between China's upstream and downstream industry chain and international fashion, create an incubator platform for independent fashion brands, and lead and promote the rapid development of Guangzhou fashion industry chain. We invite experts from home and abroad, fashion buyers, agency dealers, purchasing traders, responsible persons of the upstream and downstream industry chain, original designers, fashion celebrities and other high-end consumers to participate in the conference. We will create the most distinctive and effective fashion exchange and trade platform in southern China and create the Asian fashion capital.