Shop Location Should Pay Attention To Popularity And Planning Needs.

Good location is not absolute, but it has many commonalities, such as large population mobility, convenient transportation and so on.

According to the popular location, there are two kinds of shops: one is in the crowded market, the other is in the residential area. The former is more important because of being a neighbour with a big shop. It should be the object of a large store. Planning such a small shop, we must make a thorough and thorough marketing. A small shop in the busy market may plan to cater for the young people's stomach, because young people like shopping best. On the contrary, small shops that plan the products of old age should be opened in residential areas, which is a category of old people's activities.

First, choose locations according to the planning content. Different types of goods sold in stores have different requirements for store locations. Some shops are demanding to be opened. Visitors flowrate A large place is like a dressing shop or a small supermarket, but some shops are suitable for open and quiet places like health care stores and the elderly service center.

Two, we should choose to form a certain market spontaneously. Lot 。 In constant planning, a street will spontaneously become a "Rendezvous market" for the sale of certain commodities. People will naturally think of this street at the thought of purchasing a commodity.

Three, we should choose a storefront with advertising space. Some shops are not. Independent facade In front of the store, you lose the independent confession space, which makes you lose the space to play the clever marketing in front of the store.

Four, we must have a sense of borrowing. That is to say, shop around a famous chain store or a strong brand store, or even next to it. For example, if you want to plan to eat, you shop around the "McDonald's" and "KFC". Because these famous foreign fast food restaurants have done a lot of careful market observation before choosing the store. They can not only check the time and spirit of the garden, but also use their brand effect to pick up some customers.

According to the popular location, there are two kinds of shops: one is in the crowded market, the other is in the residential area. The former is more important because of being a neighbour with a big shop. It should be the object of a large store.

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No matter what shop to open, for any businessman, careful and serious market analysis is essential. As a clothing store, it often sells a brand or a specific class of consumers, so it is necessary to do a good market analysis to know which plate has a future. Once the analysis fails, stores will face a drying up of customers.

The first step for people who open a clothing store is to do a good job of market analysis and make full use of the opportunity of the rapid development of China's two or three line market to play a leading role in the market segmentation. Only when we compare the market situation, can we find out its own unique situation.

Only by conducting detailed market research on the problem can we draw inferences.

People who open a clothing store must find their own way of development according to their actual situation. Blind investors will be mercilessly driven out by the market. In the market, the general roles are divided into market guides, market challengers, market followers and market vacancy. Only when a clear positioning is made, can we know which way we are most suitable to go, and then we can successfully enter the next step of analysis and operation.

For people who wear clothing shops, they must choose the "business circle". The scope of sales activities of stores usually has certain geographical boundaries, that is, relatively stable business circles. Because of many different aspects, there are great differences in the size of business circle and the form of business circle. Selecting business circles is the basis for reasonable location of new stores. Successful application of business circle strategy can lay a solid foundation for store stores and enhance the image of stores.

To open a clothing store, it is necessary to thoroughly analyze whether the store is the same as the nearby store because of the same function of commodity content, that is to say, is there a certain difference in the product of the shop itself? In this age of differentiation, differentiation is the only way to win competition. So it is necessary to investigate the same type of clothing store within the business circle.

Clothing stores, whether joining or independent, need to consider a siting problem. A good location should be combined with the time and place, but also conducive to create a harmonious atmosphere. The location of the clothing store always determines the operation of the store, and it is also attracting more and more attention from investors.